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What Do All Successful ABM Programs Have in Common?

| June 28, 2019

There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear that there is no “perfect” approach that applies universally. With this in mind, TechTarget and Heinz Marketing conducted a survey of B2B sales and marketing professionals across a range of organization sizes, industries, roles and responsibilities to find out what actual ABM success really looks like. While no two ABM programs are identical, we found that there are important common elements among the successful programs – especially compared to those not meeting expectations.
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Spotlight

TraceSecurity

TraceSecurity is a leader in cloud-based cybersecurity solutions that help organizations of all sizes reduce the risk of cyber breaches and demonstrate compliance. TraceSecurity’s award-winning TraceCSO is a revolutionary solution that dramatically streamlines the management of IT governance, risk and compliance (GRC) programs. It accomplishes this by tightly integrating and automating all eight critical IT GRC components: Risk Management, Compliance Management, Audit Management, Vendor Management, Incident Response Management, Vulnerability Management, Policy Management and Training Management. Most important, it provides built-in security and compliance expertise that most organizations lack. Because of its unique architecture and cloud delivery, TraceCSO deploys rapidly and reduces the cost of GRC management by as much as 80%.

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