What Do All Successful ABM Programs Have in Common?

| June 28, 2019

There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear that there is no “perfect” approach that applies universally. With this in mind, TechTarget and Heinz Marketing conducted a survey of B2B sales and marketing professionals across a range of organization sizes, industries, roles and responsibilities to find out what actual ABM success really looks like. While no two ABM programs are identical, we found that there are important common elements among the successful programs – especially compared to those not meeting expectations.
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Armor is a born-in-the-cloud cyber security services company that provides uncompromised security and compliance for companies around the world. We protect businesses’ data workloads and applications across on-premise, hybrid and cloud environments by being a single source for security talent, technology and techniques. And we ease the burden of attaining and maintaining compliance, wherever your data is located.

Spotlight

Armor Cloud Security

Armor is a born-in-the-cloud cyber security services company that provides uncompromised security and compliance for companies around the world. We protect businesses’ data workloads and applications across on-premise, hybrid and cloud environments by being a single source for security talent, technology and techniques. And we ease the burden of attaining and maintaining compliance, wherever your data is located.

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