What Do All Successful ABM Programs Have in Common?

| June 28, 2019

There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear that there is no “perfect” approach that applies universally. With this in mind, TechTarget and Heinz Marketing conducted a survey of B2B sales and marketing professionals across a range of organization sizes, industries, roles and responsibilities to find out what actual ABM success really looks like. While no two ABM programs are identical, we found that there are important common elements among the successful programs – especially compared to those not meeting expectations.
Become a contributor

Spotlight

tuniu.com

Way cattle travel, founded in October 2006, targeting mass tourism, in order to "make travel easier" for the mission. Tuniu comprehensive product, price transparency, 24 hours a day 365 400 Telephone reservations and offers a wealth of follow-up services and security. At the same time, based on the way cattle attractions catalog the world's leading Chinese and Chinese tourism community, can help travelers understand the destination information, the development of travel plans. May 9, 2014, way cattle travel landing NASDAQ, officially listed on the stock code "TOUR", the US stock market to become the first team to focus on China's online leisure travel companies.

Spotlight

tuniu.com

Way cattle travel, founded in October 2006, targeting mass tourism, in order to "make travel easier" for the mission. Tuniu comprehensive product, price transparency, 24 hours a day 365 400 Telephone reservations and offers a wealth of follow-up services and security. At the same time, based on the way cattle attractions catalog the world's leading Chinese and Chinese tourism community, can help travelers understand the destination information, the development of travel plans. May 9, 2014, way cattle travel landing NASDAQ, officially listed on the stock code "TOUR", the US stock market to become the first team to focus on China's online leisure travel companies.

RELATED ARTICLES