Why Sales Leaders Need to Digitally Transform Their Teams

| July 8, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, the subscription economy continues to grow rapidly, as consumers and b-to-b buyers want the ability to try products, pay for them monthly, and turn them off quickly if they’re not receiving the expected value. Third, data is widely available – therefore, buyers expect highly personalized interactions from sales. B-to-b organizations that can respond to these trends by reimagining their buyer and customer processes will enjoy a sustained competitive advantage. But what is a digital sales transformation, and what are the key tenets underpinning a successful one?
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Bradford Networks

Bradford Networks is the leading provider of rapid threat response solutions that minimize the risk and impact of cyber threats. The company’s patented Network Sentry solution enables Cyber Security Teams to continuously assess the risk of every user and endpoint on the network, and automatically remove vulnerable and compromised devices that act as backdoors for cyber criminals. Through its SmartEdge Platform, Network Sentry seamlessly integrates with the leading Advanced Threat Detection solutions to correlate high-fidelity security alerts with a threat’s foothold. This unique correlation bridges the silos of security, network, and endpoint information to enable confident, automated threat containment before it has an adverse impact on the business. Bradford Networks’ network security solutions are used by more than 900 enterprise customers worldwide in markets such as healthcare, financial services, retail, government, education and more.

Spotlight

Bradford Networks

Bradford Networks is the leading provider of rapid threat response solutions that minimize the risk and impact of cyber threats. The company’s patented Network Sentry solution enables Cyber Security Teams to continuously assess the risk of every user and endpoint on the network, and automatically remove vulnerable and compromised devices that act as backdoors for cyber criminals. Through its SmartEdge Platform, Network Sentry seamlessly integrates with the leading Advanced Threat Detection solutions to correlate high-fidelity security alerts with a threat’s foothold. This unique correlation bridges the silos of security, network, and endpoint information to enable confident, automated threat containment before it has an adverse impact on the business. Bradford Networks’ network security solutions are used by more than 900 enterprise customers worldwide in markets such as healthcare, financial services, retail, government, education and more.

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