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Critical Success Factors for ABM: Thinking Differently About Data and Reporting

October 16, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting. This infographic shows the importance of looking beyond standard reporting methods, adding lead scoring to the mix and understanding the importance of buying teams.

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Silensec

Silensec is a management consulting, technology services and training company specialized in information security. For over a decade Silensec has delivered outstanding information security services to clients worldwide, resulting in increased revenues and security for all its clients.

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Critical Success Factors for ABM: Thinking Differently About Data and Reporting