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. https://informationsecurity.report/Images/Resources/539d0ccd-4709-473c-ba40-b670c69b877d_Resources_TTGT_Thinking_Differently_About_Data_and_Reporting_Heinz_Infographic-3_11x17.pdf
infographic
SHARESHARESHARE
CRITICAL SUCCESS FACTORS FOR ABM: THINKING DIFFERENTLY ABOUT DATA AND REPORTING
Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting. This infographic shows the importance of looking beyond standard reporting methods, adding lead scoring to the mix and understanding the importance of buying teams. DOWNLOAD