The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

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RedCanary

Red Canary was founded to make our customers’ security better. Our Managed Detection and Response solution detects threats that bypass other security tools. We inspect every piece of activity from an organization's systems and never burden customers with false positives. Instead, customers receive human-vetted detections that give them the intelligence and tooling they need. Red Canary empowers organizations to stop attacks before they result in breaches. For the first time, every organization now has access to the security capabilities that can defend against today’s advanced threats.

Other Infographics
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The Importance of Active Directory Security Best Practices

Infographic | February 9, 2022

There’s no silver bullet solution to cybersecurity, a layered defense is the only viable defense. Active directory (AD) security best practicesare crucial because they are central to many vulnerable functions, such as Network access.

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Cybercrime By The Numbers

Infographic | January 3, 2020

Malware, ransomware, data breaches, and phishing are top of mind for most companies. As users, devices, applications, and data continue to move outside of the traditional enterprise perimeter and zone of control, attack surfaces will only expand. So, what are the realities of falling prey to a cyber attack?

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CYBER SECURITY EXPOSURES INFOGRAPHIC

Infographic | January 16, 2020

It seems counterintuitive that cybercriminals would focus on small businesses. Major news outlets report on the largest incidents, which typically affect the largest companies. In the past, small businesses may have been able to neglect network security with little consequence, but this is not the case today. Small businesses generally have fewer IT resources and devote less time and money to cybersecurity than their larger counterparts.

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Cyber Security Checklist for 2019

Infographic | December 3, 2019

Over four in ten UK businesses(link is external) suffered a breach or attack during 2018-19, and 43% of cyber attacks are targeting small businesses(link is external). Use our easy to digest infographic to remind yourself and your staff of cyber security best practices, which have never been more important.

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Cybersecurity in Retail Infographic

Infographic | February 15, 2020

77% of consumers believe that cybersecurity and data privacy is the 3rd most important factor when selecting a retailer, even outranking discounts and brand reputation. Percentage of consumers considering the following factors as one of the top five criteria while selecting their primary retailer. Percentage of consumers considering the following factors as one of the top five criteria while selecting their primary retailer.

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Infographic: What’s next in AI-powered cyber response?

Infographic | July 13, 2021

AI has been touted to be a game-changer for cybersecurity. It can analyse threats; rapidly detect anomalies; and filter through the thousands of security alerts organisations receive in a day. Singapore is already planning on using AI to secure its 5G networks. But AI is a resource, not a replacement. It has to be supported by the intuition of well-trained security analysts, automation, and a consolidated view of the organisation’s IT environment. Cybersecurity experts from Tanium break down how AI is speeding up cyber response, and how organisations can make the most of the tech.

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Spotlight

RedCanary

Red Canary was founded to make our customers’ security better. Our Managed Detection and Response solution detects threats that bypass other security tools. We inspect every piece of activity from an organization's systems and never burden customers with false positives. Instead, customers receive human-vetted detections that give them the intelligence and tooling they need. Red Canary empowers organizations to stop attacks before they result in breaches. For the first time, every organization now has access to the security capabilities that can defend against today’s advanced threats.

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