Home > Resources > Infographics > The Top B2B Influencer Marketing Trends for 2020

The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

Spotlight

Georgia SoftWorks

The fastest, most robust Telnet Server for Windows and SSH Server for Windows available. Established in 1991, Georgia SoftWorks is a privately held software development company recognized for creating high performance data communications, system and telecommunication applications. Georgia SoftWorks has obtained a worldwide presence with its industrial SSH/Telnet Server for Microsoft Windows.

Other Infographics

Cyber Security Awareness

Infographic | December 20, 2019

Cyber security awareness promotes foundational understandings on cyber threats and risk, cyber hygiene, and appropriate response options. It informs citizens on best practices and proactive measures when confronted with cyber risks.

Almost half of companies say cybersecurity readiness has improved in the past year

Infographic | December 16, 2019

Mobile and IoT-connected devices present special security risks that many companies are still figuring out how to mitigate. ZDNet's sister site, Tech Pro Research, recently polled IT professionals about the state of cybersecurity in their workplaces. Most seemed to feel that cyberthreats were relatively well controlled. The majority of respondents said their company's cybersecurity readiness was average or above, and most said it had improved in the past year.

Know the Use Cases of Biometric Technologies

Infographic | April 4, 2022

Biometrics is the most suitable means of identifying and authenticating individuals. It is reliable and fast because of the unique biological characteristics it uses.

Cyber attack infographic

Infographic | December 25, 2019

Are businesses today doing enough to succeed in the battle against cyber security threats and are the traditional methods they are using the most effective?

Application Security: Paving the Way to Counter Emerging Cyberthreats

Infographic | June 23, 2023

Uncover essential strategies and techniques for application security and empower businesses to protect their digital assets and fortify digital defenses against emerging threats and vulnerabilities.

List of Cyber Attacks May 2021

Infographic | June 11, 2021

Do you know what is the most problematic element of cyber security? Yes, it is the constantly evolving nature of cyber attacks. A cyber attack refers to an attack executed from a computer against a computer system or individual computer that compromises the confidentiality, integrity, or availability (CIA) of the information stored on it.

The Top B2B Influencer Marketing Trends for 2020