The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

Spotlight

Iris Networks Limited

Iris Networks are a NETSCOUT Platinum Partner specialising in providing best of breed solutions in: - Network Analysis, Performance, Troubleshooting and Monitoring - End to End Wireless Solutions - Network Security Working with customers of all sizes, we use our experience and knowledge to help increase productivity, boost performance, reduce network downtime, reduce operational costs and deliver new network projects on time. Also partners with: Ixia, Arbor Networks, VSS Monitoring, Bluecoat, Symantec, Tenable, Darktrace, 7signal, Mist Systems, Cisco and Meraki.

Other Infographics
news image

Impact of Social Engineering Attacks

Infographic | April 4, 2022

A social engineering attack exploits human error to gain access to private and sensitive information.

Read More
news image

Cybersecurity: main and emerging threats in 2021

Infographic | January 27, 2022

The progress of digital transformation has inevitably led to new cybersecurity threats. Cybercriminals take advantage of the Covid-19 pandemic, in particular by targeting organisations and companies working remotely. Parliament has adopted its position on a new EU directive that reflects how cybersecurity threats have evolved and introduces harmonised measures across the EU, including on the protection of essential sectors.

Read More
news image

Infographic About Network Security

Infographic | April 1, 2021

According to a report, the cybersecurity workforce needs to grow 62% to meet the rising demand. The demand for security professionals is skyrocketing and shows no signs of stopping.

Read More
news image

The future of cybersecurity in a digital world

Infographic | February 2, 2020

Data-driven technologies change the way the world works. And the more connected devices flourish, the more cybersecurity matters. There are more digitally connected devices than ever before—and the world is just getting started.

Read More
news image

Necessity of Cloud Database Security Best Practices

Infographic | February 15, 2022

Cloud Database Security is essential as it is subject to numerous cybersecurity threats. A well-designed cloud database security best practice can effectively reduce the risk of cloud database breaches.

Read More
news image

Data Loss Prevention Best Practices

Infographic | March 16, 2022

Every organization, regardless of size or industry, needs a data loss prevention (DLP) strategy to prevent data from being improperly accessed or deleted.

Read More

Spotlight

Iris Networks Limited

Iris Networks are a NETSCOUT Platinum Partner specialising in providing best of breed solutions in: - Network Analysis, Performance, Troubleshooting and Monitoring - End to End Wireless Solutions - Network Security Working with customers of all sizes, we use our experience and knowledge to help increase productivity, boost performance, reduce network downtime, reduce operational costs and deliver new network projects on time. Also partners with: Ixia, Arbor Networks, VSS Monitoring, Bluecoat, Symantec, Tenable, Darktrace, 7signal, Mist Systems, Cisco and Meraki.

Events