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Aprimo Named a Leader in DAM for Customer Experience by Independent Research Firm

November 20, 2019 /

CHICAGO - Aprimo, a leading provider of technology solutions for content, operations, and performance, today announced it has been recognized as a ‘Leader’ in “The Forrester Wave™: Digital Asset Management (DAM) for Customer Experience, Q4 2019” report by Forrester Research, Inc. Aprimo was evaluated among the 14 most significant DAM providers based on 28 criteria. Within the current offering category, Aprimo received the highest scores possible in 16 criteria, including Web Content Management, Product Information Management (PIM), and Marketing Resource Management (MRM).