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Microsoft Inspire 2018: Industry focus, co-selling among top trends

July 18, 2018 / John Moore

At Microsoft Inspire 2018, the software giant emphasized its industry focus and asked partners to develop solutions that build on its Microsoft Azure platform and other core offerings. Microsoft aims to double down its focus on specific industries, a year-old initiative that company executives said is already bearing fruit in customer response and new business. The continued emphasis on such vertical markets as financial services, manufacturing, retail, healthcare and government ranks among the top developments at Microsoft Inspire 2018, the company's annual partner conference that runs through July 19 in Las Vegas. Microsoft's industry focus was a key theme at Inspire in 2017, when the company said it would reorganize around industry lines to better understand its customers' businesses. That shift affected a range of areas at Microsoft, from engineering to sales. But the industry approach has already helped land such customers as Starbucks, Unilever, Dun & Bradstreet, ...