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Why GDPR spells a channel opportunity

April 09, 2018 / Billy MacInnes

Next month's data compliance rules should generate plenty of chances for the channel to get talking to customers. To hear everyone talk, it seems like the channel has yet another way to spell opportunity. And the new way is “GDPR”. David Ellis, director of security solutions at Tech Data Europe, describes it as an opportunity for partners “to build a trusted relationship with customers by establishing themselves as industry leaders and helping customers on their journey to compliance”. Ian Kilpatrick, EVP for Cyber Security at Nuvias, describes it as “a huge opportunity, over the next 12 to 24 months”, while James Pittick, director of B2B indirect sales at Canon UK, calls on the channel to “act quickly and decisively to make the most of the opportunities that GDPR presents. The clock is ticking but, looking at the readiness of some businesses today, it’s not too late for the channel to swoop in and be the hero”.