The Future of Phishing: It’s all about your customers

While current anti-phishing solutions usually cover basic entry-level phishing scams using reactive inside-the-firewall defenses, a billion of potential variations of sophisticated phishing scams are already being planned and executed everywhere on the internet, entirely undisturbed, evading most current detection tools. Todays phishing attacks are no longer performed by scruffy hoodie covered villains, but by sophisticated, risk-calculating, online marketing experts who take social engineering to new heights. By constantly using A/B testing to improve their technology with each attack, they know how to tell a convincing story that would trick even the savviest users, causing irreversible reputational and financial damages to brands worldwide.