'Data is the answer to a more effective digital transformation,' says SonicWall's Diane Walker

In this interview with Diane Walker, Senior Director of Demand Generation at SonicWall, we had the opportunity to peek into SonicWall's latest high-performance firewall models that are aimed to combat the unprecedented surge of malware and ransomware resulting from a rise in remote and hybrid workforces across enterprises. She shared meaningful insights into SonicWall's vision of cybersecurity, and how modern-day marketers need to reflect on the different levels of the digital buyer journey. Read on to discover effective approaches towards marketing to drive business growth.

Marketing’s job is to drive buying processes at scale.

MEDIA 7: In your professional marketing career, how have you mastered the ability to combine the Arts and the Sciences to create meaningful customer experiences?
DIANE WALKER:
The Creative:
Identifying a brand – most people can easily recognize familiar logos, signature colors, and entertaining campaigns, and that’s certainly part of it. But the real magic begins when you couple those thought-provoking and entertaining images with a clear, concise copy. Communicating with customers, prospects, and partners is a fine art. We focus on crafting messages using a casual narrative in a conversational tone. After all, B2B buyers are consumers too. The creative is the visual clue, designed to align with the story. We strive to engage the reader with a short story, providing insight into a business challenge they’re experiencing and how to solve for it. It’s no easy task to surprise and delight the audience while retaining the technology’s sophistication with informative and educational content. The key is to engage the reader by capturing their attention and creating intrigue to further illustrate customer benefits with desired business outcomes.

The Science:
We measure everything from overall marketing and sales performances to the tiniest detail. We monitor conversions from leads to revenue. Keeping a pulse on pipeline velocity has been a game-changer. Activities such as regular A/B testing, creating asset heat maps, and evaluating engagement trends are just a few ways we monitor the health of our programs. We are constantly evolving – process improvement, program experimentation and integration across all marketing channels are critical. We evaluate and adjust strategies and tactics as needed by restructuring low performers and replicating the components of our highest-performing content and programs. We leverage marketing automation, intent data, artificial intelligence, and machine learning to define audience profiles. The approach includes Account-Based Marketing, industry verticals, role-based targeting, re-engagement, and more. We are close partners with Marketing Operations. Our focus is to reach the right person at the right time with the right message. Creating an orchestrated, digital experience requires data-driven decisions, experimentation, and innovation.


 

M7: How does SonicWall mitigate the risks for enterprises with remote and mobile workforces?
DW:
To be effective, cybersecurity must provide mobile employees with easy and secure 24/7 access to key business resources in an agile, easy-to-use, cost-effective, and scalable way. This requires a zero-trust posture regarding any mobile device attempting to connect with corporate resources, whether those resources be on-prem or in the cloud. Secure mobile access is a core component of a zero-trust approach to anywhere, anytime access. IT must also secure access from these mobile endpoints with limited budgets and skilled staff resources. This means streamlining deployment, availability, and support to the lower total cost of ownership.

SonicWall Secure Mobile Access provides distributed enterprises with comprehensive end-to-end secure remote access to corporate resources hosted across on-prem, cloud, and hybrid datacenters. It applies identity-based, policy-enforced access controls, context-aware device authentication, and application-level VPN to grant access to data, resources, and applications after establishing user and device identity and trust. SonicWall Central Management Server enables organizations, distributed enterprises, and service providers to centrally manage and rapidly deploy secure access solutions, either deployed on a private cloud as a virtual appliance or on a public cloud (AWS or Microsoft Azure) using Bring Your Own License (BYOL).

Read More: People now just want news that's true, says Ivar Krustok, Head of Data Science and IT at Ekspress Meedia


Communicating with customers, prospects, and partners is a fine art.



M7: SonicWall recently turned 30 as a global cybersecurity leader. As a team, how did you commemorate this milestone and what do you hope to achieve as you step into a new year?
DW:
Throughout August 2021, SonicWall celebrated its heritage –  the customers, employees, product innovation, and channel DNA that have helped shape SonicWall over the past three decades and will continue to inspire us in the years ahead. As a company, SonicWall celebrated its leadership and heritage across 30 years in the cybersecurity industry. We celebrated our customers for their loyalty and being part of decades worth of innovation and security. SonicWall recognized employees, the hard-working people who made the company what it is today — many of whom are still employed with us today. We highlighted our product innovation across three decades of growth.

SonicWall applauded its global partners who serve as the heartbeat of the organization, which has always been 100% driven by the channel. We armed our employees, customer communities, and partners with 30-year badges, banners, email signature blocks, and virtual meeting backdrops. There were contests with prizes for best photos and shared lots of memorable stories through blogs and social media posts. While the last five years were important chapters in this journey, we have more goals to achieve, milestones to mark, and history to be made. SonicWall is always forward-looking. And that’s how the company — and its people — has been a mainstay in the industry for more than 30 years.


M7: This year, SonicWall released three new high-performance firewall models. How can enterprises and large organizations around the world benefit from these new products?
DW:
If we’ve learned anything during the unprecedented surge of malware and ransomware this year with 70% of full-time workers working from home in hybrid multi-cloud environments – we’re more vulnerable than ever. For organizations, it’s all about choice. SonicWall’s growing virtual, cloud, and hybrid offerings leverage the best of the company’s Boundless Cybersecurity approach to provide deployment choices to the customer while solving real-world use cases faced by SMBs, enterprises, governments, and MSSPs. This year, we launched the power and flexibility of the 7th generation firewall advancements that bring enterprises to a level where they can stop attacks from many vectors.

Our vision for cybersecurity is to protect organizations from the broadest spectrum of intrusions, pre-emptively reduce cyber risk, and achieve greater protection across devices, new perimeters, and network segments more efficiently while lowering the total cost of ownership. Our next-generation firewalls protect organizations from the broadest spectrum of intrusions, pre-emptively reduce cyber risks, and achieve greater protection across devices, new perimeters, and network segments more efficiently while lowering the total cost of ownership.

Read More: Listen to your customers, advises Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai


Creating an orchestrated, digital experience requires data-driven decisions, experimentation, and innovation.



M7: What does modern-day marketing mean to you and how do you leverage these developments to facilitate increased demand and business growth?
DW:
Marketing’s job is to drive buying processes at scale. Communicating with both customers and prospective customers where they are engaged is key. If our audience understands the message, then that message will create a brand affiliation to help them move forward in the buying process. The buyer’s journey is not linear. Decisions are made by diverse buying groups with different needs and engagement patterns. We need to reflect on the multi-stage, multi-touch digital buyer journey.

Marketing platforms, tools, and processes have come a long way over the past decade. It’s exciting to see the advancements in data intelligence. Data is the answer to a more effective digital transformation. It shows us where to find opportunities and gives us insight into how we can win more business. Connecting with Sales makes a measurable impact. We are enabling front-line qualification sales teams with lead information that includes the context of what product or solution the account has shown interest in, suggested contacts to follow up with, and content to start those outreach conversations.


M7: According to you, what are some of the best practices for effective marketing strategies that drive business growth?
DW:
There are so many components to an effective marketing strategy. “Know thy customer” is the golden rule. Profiling the ideal customer helps us formulate strategies to pursue net new customers. Who are they? What do they care about? When are they typically ready to buy? Where are we successful in helping them solve their business challenges? How do we create real business value? Why choose SonicWall? Understanding the customer experience is paramount to customer satisfaction as well as net-new customer acquisition. Based on your Ideal Customer Profile (ICP), you can build the propensity to buy models which will lead to net-new opportunities.

Today’s marketers must be revenue marketers. Guideposts include: Understanding the business, monitoring and interpreting performance metrics, and creating targeted pipeline acceleration programs to increase revenue velocity to closed-won revenue.
This year, the demand generation team has been focused on innovation and integration. Innovation for us means embracing new ideas and trying new approaches and tactics – everything from creative services and messaging to marketing operations and sales. We have had tremendous success leveraging automated nurture programs within our Marketing Automation Platform (MAP). Integration planning across the marketing and sales ecosystem is being achieved through collaboration between the marketing and field organizations. To date, our efforts have paid dividends. One company, one voice.

ABOUT SONICWALL

SonicWall delivers Boundless Cybersecurity for the hyper-distributed era and a work reality where everyone is remote, mobile and unsecure. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com.

More THOUGHT LEADERS

Q&A with Alastair Speare-Cole, President of Insurance at QOMPLX

Media 7 | August 20, 2021

Alastair Speare-Cole, President and General Manager of the Insurance Division at QOMPLX, leads the overall strategy for the business unit, the development of QOMPLX’s underwriting-as-a-service platform, the management of the company’s Managing General Agent (MGA), as well as setting the direction for the company’s next-generation insurance decision platform that leverages a wide variety of data and advanced analytics to provide advanced risk and portfolio management solutions. Prior to joining QOMPLX, he served as Chief Underwriting Officer at Qatar, and he served as the CEO of JLT Towers from 2012 to 2015. He was also COO at Aon Re for ten years and has also held board appointments at reinsurance and banking subsidiaries in the United Kingdom....

Read More

Q&A with Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo

Media 7 | March 24, 2021

Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo, has led B2B SaaS initiatives in startups and Fortune 500 technology companies for 10+ years. With disciplined product marketing across the buyer journey and cross-functional relationships, she empowers mindful teams and fosters a vulnerable culture where everyone's voice is heard.  She enjoys sharing her experiences on authentic leadership and evolution of product marketing in Forbes Communications Council and Product Marketing Alliance. Just as committed and passionate, she enjoys traveling, is a foodie at heart, and a proud Google Local Guide exploring the world. And one day, she aspires to share her passion and story on TEDx....

Read More

Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline. MEDIA 7: Could you tell us about your mantra “Go for the run”? MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens. M7: What is your favorite part about working at EverString? MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me. ...

Read More

Q&A with Alastair Speare-Cole, President of Insurance at QOMPLX

Media 7 | August 20, 2021

Alastair Speare-Cole, President and General Manager of the Insurance Division at QOMPLX, leads the overall strategy for the business unit, the development of QOMPLX’s underwriting-as-a-service platform, the management of the company’s Managing General Agent (MGA), as well as setting the direction for the company’s next-generation insurance decision platform that leverages a wide variety of data and advanced analytics to provide advanced risk and portfolio management solutions. Prior to joining QOMPLX, he served as Chief Underwriting Officer at Qatar, and he served as the CEO of JLT Towers from 2012 to 2015. He was also COO at Aon Re for ten years and has also held board appointments at reinsurance and banking subsidiaries in the United Kingdom....

Read More

Q&A with Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo

Media 7 | March 24, 2021

Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo, has led B2B SaaS initiatives in startups and Fortune 500 technology companies for 10+ years. With disciplined product marketing across the buyer journey and cross-functional relationships, she empowers mindful teams and fosters a vulnerable culture where everyone's voice is heard.  She enjoys sharing her experiences on authentic leadership and evolution of product marketing in Forbes Communications Council and Product Marketing Alliance. Just as committed and passionate, she enjoys traveling, is a foodie at heart, and a proud Google Local Guide exploring the world. And one day, she aspires to share her passion and story on TEDx....

Read More

Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline. MEDIA 7: Could you tell us about your mantra “Go for the run”? MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens. M7: What is your favorite part about working at EverString? MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me. ...

Read More

Related News

API Security

Cequence and Vercara Partner to Combat Cyber Threats and Revolutionize API Security

Cequence Security | January 25, 2024

Cequence Security is proud to announce a new partnership with Vercara, a leading provider of cloud-based services that secure the online experience. This collaboration aims to fortify the cybersecurity landscape by pairing Vercara’s network and application protections with Cequence Security's innovative Unified API Protection (UAP) platform. Security teams encounter substantial hurdles in safeguarding API applications from cyber-attacks, including the rapid development and deployment of API applications across diverse cloud providers. The unmanaged and unprotected nature of these APIs can harbor critical vulnerabilities, making them susceptible to exploitation. Moreover, the lack of a clear and consistent security posture across the application footprint introduces further complexities. To address these challenges, Cequence Security's UAP platform provides a comprehensive discovery of the entire API attack surface, encompassing both external and internal APIs. It ensures compliance with security and governance best practices, eliminating unknown and unmitigated API security risks. Furthermore, the solution offers native real-time inline protection, blocking API attacks before they reach applications. "The absence of API protection puts you at risk of potential theft, fraud, non-compliance, and business disruptions,” said Carlos Morales, SVP Solutions at Vercara. “Our partnership with Cequence combines our collective best-in-class services to address the evolving demands of the cybersecurity landscape, ensuring that businesses can confidently deploy needed applications and successfully navigate the complexities of API security with advanced, holistic protection.” Arun Gowda, VP, Business Development at Cequence Security, said, “In the evolving landscape of cybersecurity, the extensive risk of data compromise in API breaches goes beyond external APIs to internal ones. These often-overlooked internal APIs can access sensitive data not intended for public exposure. APIs have changed the game for attackers, making it imperative to prioritize the security of all assets accessible through APIs, including those not expected to be publicly exposed.” He added, “We are pleased to combine our innovative API security solutions with Vercara's innovative WAF and DDoS services to deliver advanced, holistic API protection. This collaboration reinforces our commitment to provide unparalleled security measures for businesses reliant on APIs.” Cequence Security's UAP platform is unparalleled in addressing all phases of the API security lifecycle. It provides: Discovery: A continuous API attack surface discovery management product that assesses your application footprint, offering a complete inventory of external APIs. Compliance: A security posture management product that identifies security risks in APIs, ensuring compliance with specifications, security test requirements, and governance best practices. Protection: Detects and prevents sophisticated automated API attacks and business logic abuse using advanced machine learning rules, providing real-time protection without relying on third-party components. About Cequence Security Cequence, a pioneer in API security and bot management, is the only solution that delivers Unified API Protection (UAP), uniting discovery, compliance, and protection across all internal and external APIs to defend against attacks, targeted abuse, and fraud. Requiring less than 15 minutes to onboard an API without requiring any instrumentation, SDK, or JavaScript integration, the flexible deployment model supports SaaS, on-premises, and hybrid installations. Cequence solutions scale to handle the most demanding Fortune and Global 2000 organizations, securing more than 8 billion daily API calls and protecting more than 3 billion user accounts across these customers. To learn more, visit www.cequence.ai. About Vercara Vercara is a purpose-built, global, cloud-based security platform that provides layers of protection to safeguard businesses’ online presence, no matter where attacks originate or where they are aimed. Delivering the industry’s highest-performing solutions and supported by unparalleled 24/7 human expertise and hands-on guidance, top global brands depend on Vercara to protect their networks and applications against threats and downtime. Vercara’s suite of cloud-based services is secure, reliable, and available, delivering peace of mind and ensuring that businesses and their customers experience exceptional interactions all day, every day. Pressure-tested in the world’s most tightly regulated and high-traffic verticals, Vercara’s mission-critical security portfolio provides best-in-class DNS and application and network security (including DDoS and WAF) services to its Global 5000 customers and beyond. For more information, visit vercara.com.

Read More

Data Security

Rubrik Chosen by Carhartt to Drive Complete Cyber Resilience

Rubrik | January 10, 2024

Rubrik, the Zero Trust Data Security™ company, today announced that America’s premium workwear brand Carhartt has consolidated multiple legacy backup tools with Rubrik Security Cloud to achieve cyber resilience. After moving to Rubrik, Carhartt realized more than 50 percent in monthly cost savings, while significantly improving its data security capabilities. “Data resilience is key to the continued security and success of our business. We work hard to ward off intruders but we have to operate on the assumption that they will find a way in,” said Michael Karasienski, cloud platforms manager at Carhartt. “Rubrik Security Cloud restores data fast and without fail for both our cloud and on-premises environments. Rubrik plays a key role in building trust in our system with secure protocols and access controls; it isn’t just a data security solution, it’s peace of mind for our brand.” Established in 1889, Carhartt has a rich heritage of developing rugged products for workers on and off the job. The company honors hard work, approaching its business with the same honesty, dependability, and trust that its consumers display day-in and day-out. Prior to Rubrik, Carhartt used a variety of different backup solutions across its operations. After an upgrade of a critical application failed, Carhartt’s administrators discovered that that application data hadn’t been backed up, forcing the team to reconstruct more than two-weeks’ worth of data manually. Furthermore, the Carhartt team discovered malware in backups from its legacy tools, resulting in weeks of searching data sets to manually complete the investigation. With Rubrik Security Cloud, Carhartt’s IT team can now devote more time to other priorities — like business requests, incidents, and reducing technical debt — while saving more than 50 percent in operational costs each month. The company’s IT and Security teams are also collaborating to reduce risk to the organization, zeroing in on malware and tying investigations into its security operations center. “A highly interconnected business like Carhartt is responsible for mountains of sensitive data. Protecting that data is paramount to maintain customer trust and minimize business disruption,” said Anneka Gupta, Chief Product Officer at Rubrik. “Outdated legacy technology was never built with security in mind, so organizations must turn to modernized platforms and zero-trust methodologies to defend their data. With a holistic solution like Rubrik Security Cloud, organizations like Carhartt know their business will be resilient in the face of any cyber threat.” Carhartt utilizes numerous Rubrik products, including Anomaly Detection, Sensitive Data Monitoring, Threat Hunting, as well as its integration with Microsoft Sentinel. About Rubrik Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

Read More

End Point Protection

Malwarebytes Unveils New K-12 ThreatDown Bundle to Defend Schools and Districts from Cyberattacks

Malwarebytes | January 24, 2024

Malwarebytes, a global leader in real-time cyber protection, today announced the availability of ThreatDown K-12 Bundle, combining the cybersecurity technologies and services that K-12 education institutions need into a streamlined, cost-effective bundle. Purpose-built to reduce risk, complexity and costs for districts and schools, the ThreatDown K-12 Bundle delivers unified protection with an intuitive, easy-to-manage design. The ThreatDown K-12 Bundle allows schools to optimize device uptime and improve productivity, while protecting students and staff, devices and data from the latest cyber threats. "Schools are increasingly facing cyber threats with limited IT resources, leading to a rise in ransomware attacks that affect staff, teaching, and student well-being," said Marcin Kleczynski, Founder and CEO of Malwarebytes. "Historically, cost barriers prevented schools from adopting cybersecurity managed services. Our K-12 Bundle packages together everything districts need to reduce risk and comply with regulations within a manageable budget. We're committed to making powerful protection and managed services accessible to vulnerable schools and students." Bridging the Cybersecurity Gap for Resource-constrained K-12 IT Teams Modern K-12 educational institutions have a wide range of school-, staff- and student-owned devices – from traditional laptops, desktops and servers to Chromebooks, iPadOS, iOS, and Android devices. While these devices greatly enrich the student learning experience and streamline operations for staff, they also introduce new risks. Key features of the ThreatDown K-12 Bundle include: Award-winning endpoint security: K-12 Bundle is built on ThreatDown's strongest AI/ML-driven prevention, detection and response technologies fortified by built-in innovations to reduce the attack surface. These technologies simplify the process of finding and patching software vulnerabilities and prevent unauthorized programs from executing. 24x7x365 managed services: The K-12 Bundle combines ThreatDown advanced technologies with Managed Detection and Response (MDR) service of ThreatDown cybersecurity experts to manage security and resolve alerts around the clock, delivered as an affordable, hassle-free bundle. Unified endpoint management: ThreatDown extends powerful endpoint protection across workstations, servers and mobile device to substantially strengthen schools' cybersecurity postures in compliance with new and pending regulations. Quick and easy to deploy, the K-12 Bundle saves time and resources with unified endpoint management for both traditional and mobile devices – all from a single, cloud-native console. Centralized, real-time visibility: K-12 IT teams can easily view activity across all devices in real time. With a unified platform and visibility for traditional and mobile endpoints, teams can monitor and protect devices from a single pane of glass. Teams can understand the threats to devices in their environments and mitigate potential risks. Advanced mobile protection: ThreatDown K-12 Bundle provides effective protection for Chromebooks, iPadOS, iOS, and Android devices, guarding against the latest mobile threats such as ransomware, malicious apps, and potentially unwanted programs (PUPs). With real-time protection, schools can also prevent accidental access to harmful websites, safeguard against malicious apps, block unwanted in-app ads, and enable a secure mobile experience for students. About Malwarebytes Malwarebytes is a global cybersecurity leader delivering award-winning endpoint protection, privacy and threat prevention solutions worldwide. Built on decades of experience as the last resort to find and eradicate the latest malware, Malwarebytes is now trusted by millions of individuals and organizations to stop threats at each stage of the attack lifecycle, secure digital identities and safeguard data and privacy. A world class team of threat researchers and proprietary AI-powered engines provide unmatched threat intelligence to detect and prevent known and unknown threats. The company is headquartered in California with offices in Europe and Asia. For more information and career opportunities, visit https://www.malwarebytes.com.

Read More

API Security

Cequence and Vercara Partner to Combat Cyber Threats and Revolutionize API Security

Cequence Security | January 25, 2024

Cequence Security is proud to announce a new partnership with Vercara, a leading provider of cloud-based services that secure the online experience. This collaboration aims to fortify the cybersecurity landscape by pairing Vercara’s network and application protections with Cequence Security's innovative Unified API Protection (UAP) platform. Security teams encounter substantial hurdles in safeguarding API applications from cyber-attacks, including the rapid development and deployment of API applications across diverse cloud providers. The unmanaged and unprotected nature of these APIs can harbor critical vulnerabilities, making them susceptible to exploitation. Moreover, the lack of a clear and consistent security posture across the application footprint introduces further complexities. To address these challenges, Cequence Security's UAP platform provides a comprehensive discovery of the entire API attack surface, encompassing both external and internal APIs. It ensures compliance with security and governance best practices, eliminating unknown and unmitigated API security risks. Furthermore, the solution offers native real-time inline protection, blocking API attacks before they reach applications. "The absence of API protection puts you at risk of potential theft, fraud, non-compliance, and business disruptions,” said Carlos Morales, SVP Solutions at Vercara. “Our partnership with Cequence combines our collective best-in-class services to address the evolving demands of the cybersecurity landscape, ensuring that businesses can confidently deploy needed applications and successfully navigate the complexities of API security with advanced, holistic protection.” Arun Gowda, VP, Business Development at Cequence Security, said, “In the evolving landscape of cybersecurity, the extensive risk of data compromise in API breaches goes beyond external APIs to internal ones. These often-overlooked internal APIs can access sensitive data not intended for public exposure. APIs have changed the game for attackers, making it imperative to prioritize the security of all assets accessible through APIs, including those not expected to be publicly exposed.” He added, “We are pleased to combine our innovative API security solutions with Vercara's innovative WAF and DDoS services to deliver advanced, holistic API protection. This collaboration reinforces our commitment to provide unparalleled security measures for businesses reliant on APIs.” Cequence Security's UAP platform is unparalleled in addressing all phases of the API security lifecycle. It provides: Discovery: A continuous API attack surface discovery management product that assesses your application footprint, offering a complete inventory of external APIs. Compliance: A security posture management product that identifies security risks in APIs, ensuring compliance with specifications, security test requirements, and governance best practices. Protection: Detects and prevents sophisticated automated API attacks and business logic abuse using advanced machine learning rules, providing real-time protection without relying on third-party components. About Cequence Security Cequence, a pioneer in API security and bot management, is the only solution that delivers Unified API Protection (UAP), uniting discovery, compliance, and protection across all internal and external APIs to defend against attacks, targeted abuse, and fraud. Requiring less than 15 minutes to onboard an API without requiring any instrumentation, SDK, or JavaScript integration, the flexible deployment model supports SaaS, on-premises, and hybrid installations. Cequence solutions scale to handle the most demanding Fortune and Global 2000 organizations, securing more than 8 billion daily API calls and protecting more than 3 billion user accounts across these customers. To learn more, visit www.cequence.ai. About Vercara Vercara is a purpose-built, global, cloud-based security platform that provides layers of protection to safeguard businesses’ online presence, no matter where attacks originate or where they are aimed. Delivering the industry’s highest-performing solutions and supported by unparalleled 24/7 human expertise and hands-on guidance, top global brands depend on Vercara to protect their networks and applications against threats and downtime. Vercara’s suite of cloud-based services is secure, reliable, and available, delivering peace of mind and ensuring that businesses and their customers experience exceptional interactions all day, every day. Pressure-tested in the world’s most tightly regulated and high-traffic verticals, Vercara’s mission-critical security portfolio provides best-in-class DNS and application and network security (including DDoS and WAF) services to its Global 5000 customers and beyond. For more information, visit vercara.com.

Read More

Data Security

Rubrik Chosen by Carhartt to Drive Complete Cyber Resilience

Rubrik | January 10, 2024

Rubrik, the Zero Trust Data Security™ company, today announced that America’s premium workwear brand Carhartt has consolidated multiple legacy backup tools with Rubrik Security Cloud to achieve cyber resilience. After moving to Rubrik, Carhartt realized more than 50 percent in monthly cost savings, while significantly improving its data security capabilities. “Data resilience is key to the continued security and success of our business. We work hard to ward off intruders but we have to operate on the assumption that they will find a way in,” said Michael Karasienski, cloud platforms manager at Carhartt. “Rubrik Security Cloud restores data fast and without fail for both our cloud and on-premises environments. Rubrik plays a key role in building trust in our system with secure protocols and access controls; it isn’t just a data security solution, it’s peace of mind for our brand.” Established in 1889, Carhartt has a rich heritage of developing rugged products for workers on and off the job. The company honors hard work, approaching its business with the same honesty, dependability, and trust that its consumers display day-in and day-out. Prior to Rubrik, Carhartt used a variety of different backup solutions across its operations. After an upgrade of a critical application failed, Carhartt’s administrators discovered that that application data hadn’t been backed up, forcing the team to reconstruct more than two-weeks’ worth of data manually. Furthermore, the Carhartt team discovered malware in backups from its legacy tools, resulting in weeks of searching data sets to manually complete the investigation. With Rubrik Security Cloud, Carhartt’s IT team can now devote more time to other priorities — like business requests, incidents, and reducing technical debt — while saving more than 50 percent in operational costs each month. The company’s IT and Security teams are also collaborating to reduce risk to the organization, zeroing in on malware and tying investigations into its security operations center. “A highly interconnected business like Carhartt is responsible for mountains of sensitive data. Protecting that data is paramount to maintain customer trust and minimize business disruption,” said Anneka Gupta, Chief Product Officer at Rubrik. “Outdated legacy technology was never built with security in mind, so organizations must turn to modernized platforms and zero-trust methodologies to defend their data. With a holistic solution like Rubrik Security Cloud, organizations like Carhartt know their business will be resilient in the face of any cyber threat.” Carhartt utilizes numerous Rubrik products, including Anomaly Detection, Sensitive Data Monitoring, Threat Hunting, as well as its integration with Microsoft Sentinel. About Rubrik Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

Read More

End Point Protection

Malwarebytes Unveils New K-12 ThreatDown Bundle to Defend Schools and Districts from Cyberattacks

Malwarebytes | January 24, 2024

Malwarebytes, a global leader in real-time cyber protection, today announced the availability of ThreatDown K-12 Bundle, combining the cybersecurity technologies and services that K-12 education institutions need into a streamlined, cost-effective bundle. Purpose-built to reduce risk, complexity and costs for districts and schools, the ThreatDown K-12 Bundle delivers unified protection with an intuitive, easy-to-manage design. The ThreatDown K-12 Bundle allows schools to optimize device uptime and improve productivity, while protecting students and staff, devices and data from the latest cyber threats. "Schools are increasingly facing cyber threats with limited IT resources, leading to a rise in ransomware attacks that affect staff, teaching, and student well-being," said Marcin Kleczynski, Founder and CEO of Malwarebytes. "Historically, cost barriers prevented schools from adopting cybersecurity managed services. Our K-12 Bundle packages together everything districts need to reduce risk and comply with regulations within a manageable budget. We're committed to making powerful protection and managed services accessible to vulnerable schools and students." Bridging the Cybersecurity Gap for Resource-constrained K-12 IT Teams Modern K-12 educational institutions have a wide range of school-, staff- and student-owned devices – from traditional laptops, desktops and servers to Chromebooks, iPadOS, iOS, and Android devices. While these devices greatly enrich the student learning experience and streamline operations for staff, they also introduce new risks. Key features of the ThreatDown K-12 Bundle include: Award-winning endpoint security: K-12 Bundle is built on ThreatDown's strongest AI/ML-driven prevention, detection and response technologies fortified by built-in innovations to reduce the attack surface. These technologies simplify the process of finding and patching software vulnerabilities and prevent unauthorized programs from executing. 24x7x365 managed services: The K-12 Bundle combines ThreatDown advanced technologies with Managed Detection and Response (MDR) service of ThreatDown cybersecurity experts to manage security and resolve alerts around the clock, delivered as an affordable, hassle-free bundle. Unified endpoint management: ThreatDown extends powerful endpoint protection across workstations, servers and mobile device to substantially strengthen schools' cybersecurity postures in compliance with new and pending regulations. Quick and easy to deploy, the K-12 Bundle saves time and resources with unified endpoint management for both traditional and mobile devices – all from a single, cloud-native console. Centralized, real-time visibility: K-12 IT teams can easily view activity across all devices in real time. With a unified platform and visibility for traditional and mobile endpoints, teams can monitor and protect devices from a single pane of glass. Teams can understand the threats to devices in their environments and mitigate potential risks. Advanced mobile protection: ThreatDown K-12 Bundle provides effective protection for Chromebooks, iPadOS, iOS, and Android devices, guarding against the latest mobile threats such as ransomware, malicious apps, and potentially unwanted programs (PUPs). With real-time protection, schools can also prevent accidental access to harmful websites, safeguard against malicious apps, block unwanted in-app ads, and enable a secure mobile experience for students. About Malwarebytes Malwarebytes is a global cybersecurity leader delivering award-winning endpoint protection, privacy and threat prevention solutions worldwide. Built on decades of experience as the last resort to find and eradicate the latest malware, Malwarebytes is now trusted by millions of individuals and organizations to stop threats at each stage of the attack lifecycle, secure digital identities and safeguard data and privacy. A world class team of threat researchers and proprietary AI-powered engines provide unmatched threat intelligence to detect and prevent known and unknown threats. The company is headquartered in California with offices in Europe and Asia. For more information and career opportunities, visit https://www.malwarebytes.com.

Read More

Spotlight

SonicWall

SonicWall has been fighting the cyber-criminal industry for over 30 years defending small, medium-size businesses and enterprises worldwide. Backed by research from the Global Response Intelligent Defense (GRID) Threat Network, our award-winning real-time breach detection and prevention solutions, c...

Events

Resources