Q&A with Erik Charles, Vice President and Solutions Evangelist at Xactly Corporation

Erik Charles, Vice President and Solutions Evangelist at Xactly Corporation is an accomplished professional with over two decades of experience in Marketing, Consulting, and Product Evangelization. Erik focuses on helping companies drive expansion and growth by better aligning positions, responsibilities, and incentives.

Erik serves as a subject matter expert in the area of Sales Performance Management to ensure that Xactly’s marketing, sales and product teams have the necessary strategic input for industry leading messaging, positioning, and future direction.

MEDIA 7: When did you start working and what was it?
ERIK CHARLES:
  In early 1980s, I wrote software on TRS-80 model II coded in BASIC to enable for computerized quotes for a life insurance agency. I was in middle school at the time, that was a contract work. My next job was at a software store back when software used to be bundled up into a cardboard box with inserted floppy disks and then it went on from there.

M7: You have an astounding experience of over two decades with industry pioneers like Apple, Sun Microsystems, Canon and recently Xactly Corporation. What has been the driving force behind your remarkable career?
EC: 
There are two things: as a marketer, I don’t believe in mistakes, I only believe in experiments and what we can learn from them, that has kept me moving forward. I keep on trying new things and seeing what works. I assume that just because it worked last week doesn’t mean it’s going to work tomorrow. So, I’ve never allowed myself to get into a rut. I have always been more than willing to find people who can provide excellent advice at critical moments, even on a specific direction. Finding someone that I can speak with, that can give me a few tips, tricks, hints, ideas, direction or path on moving on. So, I have never been afraid to ask just how could I do this better.


"Sales and marketing have to be best friends, they have to be fully aligned with each other, and they have to know what each other is doing at all times so they can partner. Companies that don’t do that cause themselves a lot of heartache."

M7: As the Vice President and Solutions Evangelist at Xactly Corporation, what are some of the challenges that you face and what has helped you in overcoming them?
EC:
The biggest challenge I face – it is a changing marketplace out there. As we know, from a pure marketing perspective, there’s plenty of data sources out there. 60-70% of the buyer’s journey occurs without ever talking to the sales organization which puts more pressure on the marketing team.

Over the course of this interview I’ve already received two inbound phone calls that are unmarked/unlicensed or I don’t have in my directory. I just reject them automatically, they go straight to voice mail, I later read the transcribed voicemail and decide if I want to talk to them. So, cold-calling is not necessarily dead but it does take more work. I wake up every morning and delete approximately 50 cold emails, oftentimes from people who haven’t done any research on what my company does. They’ll hunt my name and my company but they don’t even realize what we do. So, I flip that to my own role in supporting Xactly and make sure that our voice is heard in an appropriate fashion.

The biggest challenge that I work on the most is in the area of thought leadership in terms of not ‘the same old all over again’ but actually being able to talk about what is going on in any given industry/market. I provide that advice backwards and set up Xactly and myself as the thought leaders and experts in the space, so customers have someone to turn to, to know where you should be going next.


"From a pure marketing perspective, there’s plenty of data sources out there. 60-70% of the buyer’s journey occurs without ever talking to the sales organization which puts more pressure on the marketing team."

M7: You’ve been in leadership roles for both sales and marketing functions, how do you think this alliance has evolved over the years and how significant is it for upcoming organizations to align both the departments?
EC:
If you don’t have sales and marketing aligned, all you’re going to do is go through a revolving door of firing your CMO or firing your CRO every 18 or so months. Sales and marketing have to be best friends, they have to be fully aligned with each other, and they have to know what each other is doing at all times so they can partner. Companies that don’t do that cause themselves a lot of heartache. I believe that everybody should work in sales at some point in their lives. Even if it’s retail sales at the shopping mall, dealing with the general public, dealing with the challenges of a sales organization at minimum just doing ride-alongs with the sales organization to see what their life is like.

How on earth can you create a presentation deck for sales to use if you’ve never delivered it yourself or at least heard it being delivered in a customer or prospect facing situation. If you haven’t done that you get yourself into trouble very fast in my opinion. In smart organizations, the CMO and the CRO should be going out for coffee and cocktails whenever possible and talking about what’s working or not working in a non-threatening, not a senior staff offsite situation but more of a “Huh, we have this challenge how can we work together better?” But too often I’ve seen companies where marketing and sales are not in partnership. One of my advantages has been because I’ve been in sales, because I’ve carried a bag, because I’ve had a quota it has helped me significantly. So, when I’m talking to sales I can say, “Here’s a different way I might present this information, see if it works for you and if it does please let me know and we can share it out with the other members of the team”.

M7: You are a regular speaker at summits. Could you share some insights into being an industry thought leader?
EC:
Yeah, don’t sell your product, provide information. Provide interesting, current, actionable information that is backed by both data but entertained with anecdotes. You have to remember things like the Ebbinghaus curve which gets into the fact that within 20 minutes how much people have forgotten and within 2 weeks how much more they have forgotten. I want people to walk out of my sessions and if somebody asks, “What did you learn in there?”, they should be able to list off almost bulletized format, three to five total things that they learned that they’re going to take away and act upon. And if they do that two weeks later, if they didn’t write it down, they’re still left with three of them and they’ll actually be able to get value out of my talk. I work very hard so that when people walk out they don’t think they’ve been sold to.


"In smart organizations, the CMO and the CRO should be going out for coffee and cocktails whenever possible and talking about what’s working or not working."

M7: According to you, what are the key marketing areas that industries will need to focus on in the coming 5 years?
EC:
From a marketing perspective, one is to make sure you are adjusting your channels of communication to meet the next generation of employees. Millennials and the follow-on generation are taking over the workforce, and personally I welcome them. I think it’s magnificent, but note how they are communicating – people text as opposed to calling, they are using tools like Whatsapp to communicate. That is slowly shifting the communication medium and how people wish to absorb information on the business side as well. So, that’s going to be critical.

The other is people have gotten very good at detecting false narratives being used solely to sell product. People are looking to learn – constant learning is important for professionals but if you treat your outbound conversations also as constant learning people will respond positively. I had a customer at Xactly ask me, “Look, I’m a customer now, but can I still come to some of the talks and webinars and learn something?” And the answer is, “Of course!” That’s how they became a customer, they were interested in the education that we provided and that actually raised our profile as a company within the marketplace and it makes people want to do business with us.

M7: What have you learned from your experiences?
EC:
You’re going to stumble and fall a lot, mistakes will be made, mistakes will happen. You will butt heads with opposing personality and you’ll have to learn to work with people with a variety of different interaction, styles, and skills, introverts and extroverts, people that go on the attack very quickly, etc. Understanding the personal side of the professional world is very important. People can claim that they can turn it off, I don’t think that’s true, especially now that it’s a 24/7 world.

I do international business so it’s always work time someplace on the globe for someplace that my company does business and I just have to accept that. So at the same time, I need to be able to accept that for my employees and for the people I’m talking to. They do have a personal life; unfortunately, personal life is blended into their professional life. Recognize it, accept it, work around it.

ABOUT XACTLY CORPORATION

Xactly delivers a scalable, enterprise platform for planning and incenting sales organizations, including sales quota and territory planning, incentive compensation management, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accelerate sales performance, and increase business agility. Combined with Xactly Insights™-- the industry’s only empirical big data platform, Xactly empowers companies with real-time compensation insights and benchmarking data that maximize the bottom line. With an open, standards-based architecture, Xactly seamlessly integrates within an enterprise’s existing infrastructure, with the ability to work with any ERP, CRM, or HCM application, while meeting the highest enterprise standards in security, reliability, and privacy.

More THOUGHT LEADERS

Futurex’s Adam Cason advises, ‘To look at your data security posture with a critical eye’

Media 7 | December 1, 2021

Adam Cason, Vice President of Global and Strategic Alliances at Futurex speaks about some major cybersecurity developments retailers need to look out for in the next 5 years. Read on for his thoughts on the top security needs of brands and retailers....

Read More

'Data is the answer to a more effective digital transformation,' says SonicWall's Diane Walker

Media 7 | November 23, 2021

In this interview with Diane Walker, Senior Director of Demand Generation at SonicWall, we had the opportunity to peek into SonicWall's latest high-performance firewall models that are aimed to combat the unprecedented surge of malware and ransomware resulting from a rise in remote and hybrid workforces across enterprises. She shared meaningful insights into SonicWall's vision of cybersecurity, and how modern-day marketers need to reflect on the different levels of the digital buyer journey. Read on to discover effective approaches towards marketing to drive business growth....

Read More

No backup can land companies in serious trouble, warns Tinesh Chhaya, Founder at Decipher Cyber

Media 7 | November 15, 2021

With only a few weeks till the launch of Jenny 2.0, Tinesh Chhaya, Founder at Decipher Cyber, explores the different ways Jenny makes searching and analyzing cybersecurity vendors and service providers easier for businesses who are looking to upgrade their security systems, in this interview with Media 7. Read on to find out how businesses can make digital transformations and hybrid work environments safer from cyber-attacks....

Read More

Futurex’s Adam Cason advises, ‘To look at your data security posture with a critical eye’

Media 7 | December 1, 2021

Adam Cason, Vice President of Global and Strategic Alliances at Futurex speaks about some major cybersecurity developments retailers need to look out for in the next 5 years. Read on for his thoughts on the top security needs of brands and retailers....

Read More

'Data is the answer to a more effective digital transformation,' says SonicWall's Diane Walker

Media 7 | November 23, 2021

In this interview with Diane Walker, Senior Director of Demand Generation at SonicWall, we had the opportunity to peek into SonicWall's latest high-performance firewall models that are aimed to combat the unprecedented surge of malware and ransomware resulting from a rise in remote and hybrid workforces across enterprises. She shared meaningful insights into SonicWall's vision of cybersecurity, and how modern-day marketers need to reflect on the different levels of the digital buyer journey. Read on to discover effective approaches towards marketing to drive business growth....

Read More

No backup can land companies in serious trouble, warns Tinesh Chhaya, Founder at Decipher Cyber

Media 7 | November 15, 2021

With only a few weeks till the launch of Jenny 2.0, Tinesh Chhaya, Founder at Decipher Cyber, explores the different ways Jenny makes searching and analyzing cybersecurity vendors and service providers easier for businesses who are looking to upgrade their security systems, in this interview with Media 7. Read on to find out how businesses can make digital transformations and hybrid work environments safer from cyber-attacks....

Read More

Related News

End Point Protection

Malwarebytes Unveils New K-12 ThreatDown Bundle to Defend Schools and Districts from Cyberattacks

Malwarebytes | January 24, 2024

Malwarebytes, a global leader in real-time cyber protection, today announced the availability of ThreatDown K-12 Bundle, combining the cybersecurity technologies and services that K-12 education institutions need into a streamlined, cost-effective bundle. Purpose-built to reduce risk, complexity and costs for districts and schools, the ThreatDown K-12 Bundle delivers unified protection with an intuitive, easy-to-manage design. The ThreatDown K-12 Bundle allows schools to optimize device uptime and improve productivity, while protecting students and staff, devices and data from the latest cyber threats. "Schools are increasingly facing cyber threats with limited IT resources, leading to a rise in ransomware attacks that affect staff, teaching, and student well-being," said Marcin Kleczynski, Founder and CEO of Malwarebytes. "Historically, cost barriers prevented schools from adopting cybersecurity managed services. Our K-12 Bundle packages together everything districts need to reduce risk and comply with regulations within a manageable budget. We're committed to making powerful protection and managed services accessible to vulnerable schools and students." Bridging the Cybersecurity Gap for Resource-constrained K-12 IT Teams Modern K-12 educational institutions have a wide range of school-, staff- and student-owned devices – from traditional laptops, desktops and servers to Chromebooks, iPadOS, iOS, and Android devices. While these devices greatly enrich the student learning experience and streamline operations for staff, they also introduce new risks. Key features of the ThreatDown K-12 Bundle include: Award-winning endpoint security: K-12 Bundle is built on ThreatDown's strongest AI/ML-driven prevention, detection and response technologies fortified by built-in innovations to reduce the attack surface. These technologies simplify the process of finding and patching software vulnerabilities and prevent unauthorized programs from executing. 24x7x365 managed services: The K-12 Bundle combines ThreatDown advanced technologies with Managed Detection and Response (MDR) service of ThreatDown cybersecurity experts to manage security and resolve alerts around the clock, delivered as an affordable, hassle-free bundle. Unified endpoint management: ThreatDown extends powerful endpoint protection across workstations, servers and mobile device to substantially strengthen schools' cybersecurity postures in compliance with new and pending regulations. Quick and easy to deploy, the K-12 Bundle saves time and resources with unified endpoint management for both traditional and mobile devices – all from a single, cloud-native console. Centralized, real-time visibility: K-12 IT teams can easily view activity across all devices in real time. With a unified platform and visibility for traditional and mobile endpoints, teams can monitor and protect devices from a single pane of glass. Teams can understand the threats to devices in their environments and mitigate potential risks. Advanced mobile protection: ThreatDown K-12 Bundle provides effective protection for Chromebooks, iPadOS, iOS, and Android devices, guarding against the latest mobile threats such as ransomware, malicious apps, and potentially unwanted programs (PUPs). With real-time protection, schools can also prevent accidental access to harmful websites, safeguard against malicious apps, block unwanted in-app ads, and enable a secure mobile experience for students. About Malwarebytes Malwarebytes is a global cybersecurity leader delivering award-winning endpoint protection, privacy and threat prevention solutions worldwide. Built on decades of experience as the last resort to find and eradicate the latest malware, Malwarebytes is now trusted by millions of individuals and organizations to stop threats at each stage of the attack lifecycle, secure digital identities and safeguard data and privacy. A world class team of threat researchers and proprietary AI-powered engines provide unmatched threat intelligence to detect and prevent known and unknown threats. The company is headquartered in California with offices in Europe and Asia. For more information and career opportunities, visit https://www.malwarebytes.com.

Read More

Data Security

GuidePoint Security Announces Portfolio of Data Security Governance Services

GuidePoint Security | January 30, 2024

GuidePoint Security, a cybersecurity solutions leader enabling organizations to make smarter decisions and minimize risk, today announced the availability of its Data Security Governance services, which are designed to help customers address the challenges of unstructured data and data sprawl through a proven process and program to meet their unique needs. GuidePoint’s Data Security Governance services consist of policies, standards, and processes leveraging the newest technologies to meet organizations’ data governance goals in both on-prem and cloud environments. Once the right strategy is determined with the customer, GuidePoint Security consultants will review program requirements, assess current policies and controls, perform gap analysis, design and develop/enhance the program, recommend and implement supporting technologies, and create operational processes and metrics. “Whether an organization is just beginning to build their data security governance program or needs help assessing and improving an existing program, our team and service capabilities are built to meet them at their current maturity level,” said Scott Griswold, Practice Director - Security Governance Services, GuidePoint Security. “We work side by side with the customer to conduct the necessary data discovery in their environment and provide tailored recommendations for solutions and processes to ultimately build/improve upon the data security governance program.” GuidePoint’s Data Security Governance Services include: Sensitive Data Cataloging: For organizations just getting started in the process of protecting their sensitive data, GuidePoint offers Data Identification workshops to identify sensitive data types in the environment, including trade secrets, intellectual property, and sensitive business communications. Data Security Governance Program Assessment: For organizations with existing Data Security Governance or Data Protection programs, GuidePoint Security experts will assess the program to identify policy non-compliance, gaps in data protection requirements—whether legal, regulatory, contractual, or business—and program maturity levels. Data Security Governance Program Strategy Development: The GuidePoint team will work with an organization's key stakeholders to design a program strategy aligned with relevant requirements. The outputs of this effort include delivering ongoing sensitive data discovery, automated classification and labeling, the application of required sensitive data protections, restrictions on where sensitive data can be stored and sent, and data retention policy enforcement. Merger and Acquisition Data Identification: This offering provides the ability to identify sensitive data within an M&A target or recent acquisition (including locations, amounts, and access rights) and then perform penetration testing on the storage repositories where that sensitive data exists to determine the risk of data compromise. About GuidePoint Security GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions. GuidePoint’s unmatched expertise has enabled a third of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk. Learn more at www.guidepointsecurity.com.

Read More

Data Security

Rubrik Chosen by Carhartt to Drive Complete Cyber Resilience

Rubrik | January 10, 2024

Rubrik, the Zero Trust Data Security™ company, today announced that America’s premium workwear brand Carhartt has consolidated multiple legacy backup tools with Rubrik Security Cloud to achieve cyber resilience. After moving to Rubrik, Carhartt realized more than 50 percent in monthly cost savings, while significantly improving its data security capabilities. “Data resilience is key to the continued security and success of our business. We work hard to ward off intruders but we have to operate on the assumption that they will find a way in,” said Michael Karasienski, cloud platforms manager at Carhartt. “Rubrik Security Cloud restores data fast and without fail for both our cloud and on-premises environments. Rubrik plays a key role in building trust in our system with secure protocols and access controls; it isn’t just a data security solution, it’s peace of mind for our brand.” Established in 1889, Carhartt has a rich heritage of developing rugged products for workers on and off the job. The company honors hard work, approaching its business with the same honesty, dependability, and trust that its consumers display day-in and day-out. Prior to Rubrik, Carhartt used a variety of different backup solutions across its operations. After an upgrade of a critical application failed, Carhartt’s administrators discovered that that application data hadn’t been backed up, forcing the team to reconstruct more than two-weeks’ worth of data manually. Furthermore, the Carhartt team discovered malware in backups from its legacy tools, resulting in weeks of searching data sets to manually complete the investigation. With Rubrik Security Cloud, Carhartt’s IT team can now devote more time to other priorities — like business requests, incidents, and reducing technical debt — while saving more than 50 percent in operational costs each month. The company’s IT and Security teams are also collaborating to reduce risk to the organization, zeroing in on malware and tying investigations into its security operations center. “A highly interconnected business like Carhartt is responsible for mountains of sensitive data. Protecting that data is paramount to maintain customer trust and minimize business disruption,” said Anneka Gupta, Chief Product Officer at Rubrik. “Outdated legacy technology was never built with security in mind, so organizations must turn to modernized platforms and zero-trust methodologies to defend their data. With a holistic solution like Rubrik Security Cloud, organizations like Carhartt know their business will be resilient in the face of any cyber threat.” Carhartt utilizes numerous Rubrik products, including Anomaly Detection, Sensitive Data Monitoring, Threat Hunting, as well as its integration with Microsoft Sentinel. About Rubrik Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

Read More

End Point Protection

Malwarebytes Unveils New K-12 ThreatDown Bundle to Defend Schools and Districts from Cyberattacks

Malwarebytes | January 24, 2024

Malwarebytes, a global leader in real-time cyber protection, today announced the availability of ThreatDown K-12 Bundle, combining the cybersecurity technologies and services that K-12 education institutions need into a streamlined, cost-effective bundle. Purpose-built to reduce risk, complexity and costs for districts and schools, the ThreatDown K-12 Bundle delivers unified protection with an intuitive, easy-to-manage design. The ThreatDown K-12 Bundle allows schools to optimize device uptime and improve productivity, while protecting students and staff, devices and data from the latest cyber threats. "Schools are increasingly facing cyber threats with limited IT resources, leading to a rise in ransomware attacks that affect staff, teaching, and student well-being," said Marcin Kleczynski, Founder and CEO of Malwarebytes. "Historically, cost barriers prevented schools from adopting cybersecurity managed services. Our K-12 Bundle packages together everything districts need to reduce risk and comply with regulations within a manageable budget. We're committed to making powerful protection and managed services accessible to vulnerable schools and students." Bridging the Cybersecurity Gap for Resource-constrained K-12 IT Teams Modern K-12 educational institutions have a wide range of school-, staff- and student-owned devices – from traditional laptops, desktops and servers to Chromebooks, iPadOS, iOS, and Android devices. While these devices greatly enrich the student learning experience and streamline operations for staff, they also introduce new risks. Key features of the ThreatDown K-12 Bundle include: Award-winning endpoint security: K-12 Bundle is built on ThreatDown's strongest AI/ML-driven prevention, detection and response technologies fortified by built-in innovations to reduce the attack surface. These technologies simplify the process of finding and patching software vulnerabilities and prevent unauthorized programs from executing. 24x7x365 managed services: The K-12 Bundle combines ThreatDown advanced technologies with Managed Detection and Response (MDR) service of ThreatDown cybersecurity experts to manage security and resolve alerts around the clock, delivered as an affordable, hassle-free bundle. Unified endpoint management: ThreatDown extends powerful endpoint protection across workstations, servers and mobile device to substantially strengthen schools' cybersecurity postures in compliance with new and pending regulations. Quick and easy to deploy, the K-12 Bundle saves time and resources with unified endpoint management for both traditional and mobile devices – all from a single, cloud-native console. Centralized, real-time visibility: K-12 IT teams can easily view activity across all devices in real time. With a unified platform and visibility for traditional and mobile endpoints, teams can monitor and protect devices from a single pane of glass. Teams can understand the threats to devices in their environments and mitigate potential risks. Advanced mobile protection: ThreatDown K-12 Bundle provides effective protection for Chromebooks, iPadOS, iOS, and Android devices, guarding against the latest mobile threats such as ransomware, malicious apps, and potentially unwanted programs (PUPs). With real-time protection, schools can also prevent accidental access to harmful websites, safeguard against malicious apps, block unwanted in-app ads, and enable a secure mobile experience for students. About Malwarebytes Malwarebytes is a global cybersecurity leader delivering award-winning endpoint protection, privacy and threat prevention solutions worldwide. Built on decades of experience as the last resort to find and eradicate the latest malware, Malwarebytes is now trusted by millions of individuals and organizations to stop threats at each stage of the attack lifecycle, secure digital identities and safeguard data and privacy. A world class team of threat researchers and proprietary AI-powered engines provide unmatched threat intelligence to detect and prevent known and unknown threats. The company is headquartered in California with offices in Europe and Asia. For more information and career opportunities, visit https://www.malwarebytes.com.

Read More

Data Security

GuidePoint Security Announces Portfolio of Data Security Governance Services

GuidePoint Security | January 30, 2024

GuidePoint Security, a cybersecurity solutions leader enabling organizations to make smarter decisions and minimize risk, today announced the availability of its Data Security Governance services, which are designed to help customers address the challenges of unstructured data and data sprawl through a proven process and program to meet their unique needs. GuidePoint’s Data Security Governance services consist of policies, standards, and processes leveraging the newest technologies to meet organizations’ data governance goals in both on-prem and cloud environments. Once the right strategy is determined with the customer, GuidePoint Security consultants will review program requirements, assess current policies and controls, perform gap analysis, design and develop/enhance the program, recommend and implement supporting technologies, and create operational processes and metrics. “Whether an organization is just beginning to build their data security governance program or needs help assessing and improving an existing program, our team and service capabilities are built to meet them at their current maturity level,” said Scott Griswold, Practice Director - Security Governance Services, GuidePoint Security. “We work side by side with the customer to conduct the necessary data discovery in their environment and provide tailored recommendations for solutions and processes to ultimately build/improve upon the data security governance program.” GuidePoint’s Data Security Governance Services include: Sensitive Data Cataloging: For organizations just getting started in the process of protecting their sensitive data, GuidePoint offers Data Identification workshops to identify sensitive data types in the environment, including trade secrets, intellectual property, and sensitive business communications. Data Security Governance Program Assessment: For organizations with existing Data Security Governance or Data Protection programs, GuidePoint Security experts will assess the program to identify policy non-compliance, gaps in data protection requirements—whether legal, regulatory, contractual, or business—and program maturity levels. Data Security Governance Program Strategy Development: The GuidePoint team will work with an organization's key stakeholders to design a program strategy aligned with relevant requirements. The outputs of this effort include delivering ongoing sensitive data discovery, automated classification and labeling, the application of required sensitive data protections, restrictions on where sensitive data can be stored and sent, and data retention policy enforcement. Merger and Acquisition Data Identification: This offering provides the ability to identify sensitive data within an M&A target or recent acquisition (including locations, amounts, and access rights) and then perform penetration testing on the storage repositories where that sensitive data exists to determine the risk of data compromise. About GuidePoint Security GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions. GuidePoint’s unmatched expertise has enabled a third of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk. Learn more at www.guidepointsecurity.com.

Read More

Data Security

Rubrik Chosen by Carhartt to Drive Complete Cyber Resilience

Rubrik | January 10, 2024

Rubrik, the Zero Trust Data Security™ company, today announced that America’s premium workwear brand Carhartt has consolidated multiple legacy backup tools with Rubrik Security Cloud to achieve cyber resilience. After moving to Rubrik, Carhartt realized more than 50 percent in monthly cost savings, while significantly improving its data security capabilities. “Data resilience is key to the continued security and success of our business. We work hard to ward off intruders but we have to operate on the assumption that they will find a way in,” said Michael Karasienski, cloud platforms manager at Carhartt. “Rubrik Security Cloud restores data fast and without fail for both our cloud and on-premises environments. Rubrik plays a key role in building trust in our system with secure protocols and access controls; it isn’t just a data security solution, it’s peace of mind for our brand.” Established in 1889, Carhartt has a rich heritage of developing rugged products for workers on and off the job. The company honors hard work, approaching its business with the same honesty, dependability, and trust that its consumers display day-in and day-out. Prior to Rubrik, Carhartt used a variety of different backup solutions across its operations. After an upgrade of a critical application failed, Carhartt’s administrators discovered that that application data hadn’t been backed up, forcing the team to reconstruct more than two-weeks’ worth of data manually. Furthermore, the Carhartt team discovered malware in backups from its legacy tools, resulting in weeks of searching data sets to manually complete the investigation. With Rubrik Security Cloud, Carhartt’s IT team can now devote more time to other priorities — like business requests, incidents, and reducing technical debt — while saving more than 50 percent in operational costs each month. The company’s IT and Security teams are also collaborating to reduce risk to the organization, zeroing in on malware and tying investigations into its security operations center. “A highly interconnected business like Carhartt is responsible for mountains of sensitive data. Protecting that data is paramount to maintain customer trust and minimize business disruption,” said Anneka Gupta, Chief Product Officer at Rubrik. “Outdated legacy technology was never built with security in mind, so organizations must turn to modernized platforms and zero-trust methodologies to defend their data. With a holistic solution like Rubrik Security Cloud, organizations like Carhartt know their business will be resilient in the face of any cyber threat.” Carhartt utilizes numerous Rubrik products, including Anomaly Detection, Sensitive Data Monitoring, Threat Hunting, as well as its integration with Microsoft Sentinel. About Rubrik Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

Read More

Spotlight

Xactly Corp

Xactly delivers a scalable, enterprise platform for planning and incenting sales organizations, including sales quota and territory planning, incentive compensation management, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accele...

Events

Resources