Agencies See Growth in Content Marketing Business

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from both types of agencies say content marketing services comprise 50% or more of their total business. About half of respondents from both types of agencies say they’ve been offering content marketing services for seven or more years. 61% of respondents from both types of agencies indicated their agency offers a full scope of content marketing services; another 37% said it offers a specialized service(s) related to content marketing. 73% of respondents from full-service agencies say they are extremely/very successful in achieving their clients’ content marketing goals.

Spotlight

Mention endpoint security to an infosec professional and he or she will likely think of antivirus software, vulnerability scanning, and patch management. These three areas have made up the essence of endpoint security since organizations first connected to the Internet. Antivirus software, vulnerability scanning, and patch management remained relatively effective at detecting and blocking routine malware like viruses and Internet worms from the mid-1990s through the early 2000s.


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NETWORK THREAT DETECTION,PLATFORM SECURITY,SOFTWARE SECURITY

OneLayer Announces Partnership with Druid Software to Provide Superior Security for Private Networks

OneLayer | November 14, 2022

OneLayer, a pioneer in securing private LTE/5G networks for enterprises, announced today that it has partnered with Druid Software, the leading global provider of private cellular network core software solutions for enterprise. OneLayer will be securing Druid Software's 5G private network domain, ultimately providing its clients, including system integrators, with a platform and the abilities they need to successfully deliver and support end-to-end cellular networks to the enterprise. Private cellular networks provide organizations with connectivity on a completely different level, including increased reliability, a dedicated bandwidth with capacity and range, no lag time, and connectivity of IoT and OT devices across vast areas. As organizations increasingly adopt these networks, they must consider a critical element of successful network deployment, namely, integrating the cellular network with the enterprise's existing IT network. To successfully accomplish this integration, organizations must keep the network secured, including both visibility and segmentation. Druid Software, a core cellular network software company, and OneLayer's partnership now provide a solution that removes the security concerns for Druid's clients. OneLayer is integrating its SaaS solution on Druid Software equipment, allowing for seamless security for any private LTE/5G network running on Druid Software's core. Its solution for securing private cellular networks will enable network security using a Zero Trust approach, asset management, cellular and IoT device fingerprinting, policy enforcement that allows network segmentation, and anomaly detection, amongst other capabilities, securing devices connected to Druid Software's core. "We are excited to be working with Druid Software as a strategic partner. In addition to providing a security solution for Druid, we have also included Druid's core as a part of our new 5G Security Lab. "By providing a much-needed security solution for Druid we are giving users the confidence to invest in adopting an LTE/5G network that has the potential to take their business to the next level. We feel this first-hand through our own implementations and research" Dave Mor, CEO and Co-founder of OneLayer "By adding this security solution which brings further essential capabilities for network protection we are addressing a market need for our clients and ensuring them the best and safest 5G or 4G offering to date," said Tadhg Kenny, Senior Vice President for Partnerships at Druid. "Our clients rely on Druid for the quality of its Raemis core network. Now with OneLayer's additional levels of security, we will be providing an even more comprehensive product to serve their business needs" About OneLayer OneLayer provides enterprise-grade security for private LTE/5G networks. Its platform and IoT security toolkit can be implemented in private cellular networks to provide better visibility, control and protection for organizations. The company was founded by world-class cybersecurity experts with a deep understanding of both cellular protocols and IoT security needs along with veterans from the IDF's 8200 and 81 intelligence units. OneLayer is backed by industry-leading advisors and has partnered with experts both in the cybersecurity domain as well as the telecom industry. About Druid Software Druid Software is a core cellular network software company based in Ireland. Established in 2001 Druid Software has evolved into one of the world's leaders in Private 5G & 4G Cellular technology over the last 20 years. Druid Software's RAEMIS™ platform is a mature 3GPP compliant 4G/5G core network, with unique features designed specifically for business and mission critical use.

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DATA SECURITY,PLATFORM SECURITY,SOFTWARE SECURITY

GreyNoise Intelligence Partner Network Launches in the Cybersecurity Arena

GreyNoise Intelligence | November 07, 2022

GreyNoise Intelligence, the cybersecurity company analyzing internet scanning traffic to separate threats from background noise, today announced the official launch of a mulit-faceted partner program to help customers defend against mass exploitation attacks. As an ecosystem for cybersecurity solution providers, the program offers an array of opportunities for technical alliances, channel resale and OEM partners. "Mass exploitation attacks like Log4j have become the attack vector of choice for cyber criminals and state actors. "Security teams are struggling to defend themselves against these kinds of attacks with tools and threat intelligence designed for last year's threats. By building partnerships with other leading cyber solution providers, we can help customers implement new security strategies to end mass exploitation attacks." Andrew Morris, Founder and CEO of GreyNoise Mass exploitation attacks leverage internet-wide scanning technologies to find and exploit vulnerable computer systems around the world in minutes. When a new internet-exploitable vulnerability like Log4j is announced, these attacks can start in a matter of hours, before security teams have a chance to put their defenses in place. The GreyNoise Intelligence Partner Network enables other cybersecurity solution providers to expand their reach, increase revenues and deepen customer relationships. The network has three primary components: 1) GreyNoise Technical Alliance Program. GreyNoise provides contextual data on noisy IP addresses that scan the Internet. Technical Alliance partners collaborate with GreyNoise to ensure that mutual customers can seamlessly leverage inter scanner intelligence in their existing workflows, tools and processes. Customers use this data to reduce their alert volumes by 25% and minimize alert fatigue. GreyNoise also sharpens threat detection fidelity for mutual customers by providing valuable context on known malicious internet-wide scanners, speeding up the triage process. With GreyNoise data, technical partners have real time visibility into mass exploitation IPs targeting specific vulnerability, which provides critical actionable data during an active emergent attack. “Whenever a vulnerability is disclosed the dinner bell sounds for good and bad actors alike, meaning organizations are already on their back foot,” explains Robert Huber, chief security officer and head of research, Tenable. “We know threat actors are monitoring disclosure programs in the same way we are, looking for newly announced vulnerabilities, studying all available information such as proof of concepts, but they’re looking to utilize the flaw. OUr partnership with GreyNoise gives our customers the tools to address these weaknesses when they’re publicly announced. In doing so, we reduce that intelligence gap and hand the advantage back to the good guys.” 2) GreyNoise OEM Partnership Program. GreyNoise provides an integrated out-of-the-box threat intelligence solution for security vendors, ISPs and technology firms to embed in their product and service offerings. Unlike other threat intelligence vendors, GreyNoise is solely focused on providing high fidelity data on IPs that are actively mass scanning, crawling and attacking the internet. Integrating GreyNoise data directly into the platform of OEM partners enables customers to intelligently rule out internet background noise, and helps them to prioritize emerging threats and targeted activity more effectively. “Modern security teams need a fast, flexible and scalable platform for threat detection capable of analyzing terabytes of data per day, with built-in threat intelligence to rule out activity from trusted sources, and immediately flag activity from known bad actors,” said Jack Naglieri, CEO and founder, Panther Labs. “With Panther and GreyNoise, security teams can cut through background noise, improve alert fidelity, speed up analyst workflows and ensure prioritization of the most critical alerts. By making detection and response faster and more accurate, security teams can better protect their organizations from disruptive cyberattacks.” 3) GreyNoise Channel Resale Program. GreyNoise is committed to developing partnerships with highly focused, security-dedicated channel partners to deliver the best results to mutual customers. Value-added resellers and distributors offer GreyNoise protection and intelligence solutions to meet the IT security needs of their enterprise customers. In addition to providing a unique data and automation security solution that is relevant to Incident Response, SOC and Threat Intel teams, GreyNoise has a transparent, simple and profitable, channel sales program with a generous deal registration and rebate structure. GreyNoise sales teams provide materials for channel partners to explain the value GreyNoise offers in improving analyst efficiency, leveraging customer investment in existing technologies, and reducing the overall risk landscape. About GreyNoise Intelligence GreyNoise is THE source for understanding internet noise. We collect, analyze and label data on IPs that saturate security tools with noise. This unique perspective helps analysts waste less time on irrelevant or harmless activity, and spend more time focused on targeted and emerging threats. GreyNoise is trusted by Global 2000 enterprises, government organizations, top security vendors and tens of thousands of threat researchers.

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DATA SECURITY,PLATFORM SECURITY,SOFTWARE SECURITY

Next DLP Announces Cybersecurity Industry Veteran, Constance Stack, as New CEO

Next DLP | November 03, 2022

Next DLP (“Next”), formerly Qush Security, today announced the appointment of Constance (“Connie”) Stack as its new chief executive officer. With Stack leading the way, Next expects to aggressively grow its market share and disrupt the legacy Data Loss Prevention (DLP) category. The DLP market is projected to reach 3.5 Billion USD by 2025 with the SaaS deployment model expected to dominate during the forecast period. Next’s “Reveal Cloud”, which was included in Gartner’s 2022 Market Guide for Data Loss Prevention, is an industry leading, user-centric, DLP solution, that uncovers risk, educates employees and fulfills security, compliance and regulatory needs. “This is an exciting time for all of us at Next DLP,. “We are pleased to have Connie lead Next and believe her leadership will further accelerate the company’s growth and deliver on our mission of reinventing data protection for today's distributed organization.” Fredrik Halvorsen, Chairman of Next’s board of directors and co-founder of Ubon Partners Most recently, Stack served as Managing Director/GM of the Data Protection Business Unit for HelpSystems, which included the Digital Guardian, Titus, Boldon James and Vera brands. Prior to acquisition by HelpSystems, Stack served as chief strategy officer and chief marketing officer of Digital Guardian. Earlier in her career, Stack was vice president of marketing at Veracode (acquired by CA Technologies) and chief revenue officer at WordStream (acquired by the Gannett Company). “Today’s most used DLP solutions came to market over twenty years ago; before the shift to cloud and SaaS really took off and well before the COVID-19 pandemic drove global knowledge workers to a remote working model. Put plainly, legacy DLP approaches are outdated and prone to failure,” said Constance Stack, Chief Executive Officer, Next DLP. “Next DLP offers a new and flexible approach to protecting data where it is most at risk. Its patent-pending endpoint agent and cloud platform were purpose-built for today’s IT environment and threat landscape. I look forward to this opportunity to work with Next’s incredibly talented team and to deliver DLP that works to our customers.” About Next DLP Next DLP (“Next”) is a leading provider of data protection solutions for organizations with valuable data who need to uncover risk, educate employees and fulfill security, compliance and regulatory needs. Next's mission is to reinvent data protection for today's distributed organization and it is disrupting the legacy data loss prevention market with a user-centric, flexible, cloud-native, AI/ML powered solution built for today’s threat landscape. The company's leadership brings decades of cyber and technology experience from HelpSystems, DigitalGuardian, Forcepoint, Mimecast, IBM, Cisco and Shopify. Next is trusted by organizations big and small, from Fortune 100 finance and retailers to fast growing healthcare and technology companies.

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SOFTWARE SECURITY

Anglepoint Launches New Public Sector Software Compliance Offering

ANGLEPOINT | December 08, 2022

Anglepoint, the leading Software Asset Management (SAM) services provider for the Public Sector and the Global 2000, has launched the Software Supply Chain Security (SSCS) offering. As mandated by Executive Order 14028, federal government agencies must complete a full audit of their software as part of widespread efforts to improve the nation's cybersecurity. The SSCS offering encompasses a pre-packaged suite of tools and support for agency compliance with the new requirements as set forth by the Office of Management and Budget (OMB) in accordance with the National Institute of Standards and Technology (NIST) under publication 800-218. "More than ever before, the government's mission to safeguard information and systems against threats and vulnerabilities sits firmly at the forefront of every agency Chief Information Security Officer (CISO). Anglepoint stands ready to assist Federal agencies in meeting all requirements as specified by the OMB security regulations in accordance with NIST 800-218 within the designated time frames. We are excited to collaborate with government agencies to meet these important milestones." -Philippe de Raet, Anglepoint's Vice President of Business Development for Public Sector clients. SSCS addresses the three major areas of the regulations that agencies must meet, including: 1) completing a software inventory, 2) developing process and training plans, and 3) attaining self-attestation from all software vendors. Anglepoint's Chief Product Officer, Kris Johnson, says, Anglepoint understands the unique security concerns faced by the US government. SSCS was carefully crafted to offer agencies a level of service in achieving compliance with these complicated regulations that is not available anywhere else. Rather than relying on already over-burdened internal teams or a patchwork of outside consultants, Anglepoint's SSCS experts take agencies through each step necessary to achieve compliance while adhering to the quick succession of deadlines. ABOUT ANGLEPOINT: Anglepoint is the leading provider of SAM & ITAM services to the Fortune 500 & Global 2000. Anglepoint's services drive cost optimization, risk mitigation, strategic planning within the cloud, SaaS, enterprise software and hardware estates of complex hybrid IT environments. We deliver comprehensive managed services including SAM strategy, execution, process automation, technology selection and implementation.

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Spotlight

Mention endpoint security to an infosec professional and he or she will likely think of antivirus software, vulnerability scanning, and patch management. These three areas have made up the essence of endpoint security since organizations first connected to the Internet. Antivirus software, vulnerability scanning, and patch management remained relatively effective at detecting and blocking routine malware like viruses and Internet worms from the mid-1990s through the early 2000s.

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