Agencies See Growth in Content Marketing Business

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from both types of agencies say content marketing services comprise 50% or more of their total business. About half of respondents from both types of agencies say they’ve been offering content marketing services for seven or more years. 61% of respondents from both types of agencies indicated their agency offers a full scope of content marketing services; another 37% said it offers a specialized service(s) related to content marketing. 73% of respondents from full-service agencies say they are extremely/very successful in achieving their clients’ content marketing goals.

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DATA SECURITY

Netskope Revolutionizes Data Protection with Patented Lightweight, Cloud-Powered Endpoint Data Loss Prevention

Netskope | May 24, 2022

Netskope, the leader in Security Service Edge (SSE) and zero trust,announced a key expansion of data protection capabilities to endpoint devices and private apps. The introduction of a patented endpoint data loss prevention (DLP) solution will enable Netskope Intelligent SSE customers to protect data everywhere it moves across the hybrid enterprise. Zero trust principles are critical to SSE, which describes the security stack needed to enable a modern Secure Access Service Edge (SASE) architecture. Data protection is of utmost importance throughout a SASE architecture—specifically, the need for security to move with data wherever it is accessed, and apply zero trust to determine the right level of access. Additionally, legacy and endpoint DLP offerings have failed enterprises by being siloed, complicated, and intrusive, hindering user productivity. Netskope has been consistently recognized by top industry analysts for its advanced data protection capabilities. With today's continued expansion of the Netskope Intelligent SSE platform, Netskope customers will be able to protect data across SaaS, IaaS, private applications, web, e-mail, and endpoint devices from a single converged data protection solution, leveraging machine learning, user and entity behavior analytics (UEBA), and insider threat mitigation capabilities to improve security efficacy, efficiency, and agility. Notable features of Endpoint DLP include: Context-aware, zero trust data protection on local peripherals and devices, such as USB drives and printers Unified data classification, policy enforcement, and incident management for DLP across SaaS, IaaS, private apps, web, e-mail, and endpoint devices A patented lightweight endpoint agent with cloud-based inspection and contextual data protection policies that enhance the user experience Machine learning and Advanced Analytics to help simplify data classification and policy definition, lowering operational overhead UEBA, which makes it possible to identify and stop complex data loss scenarios such as insider risk, where users are unintentionally or even maliciously abusing their access to data "No SASE or zero trust journey will be successful without data protection capabilities that can address all critical use cases in a way that is easy to deploy and doesn't slow down users, The introduction of Endpoint DLP extends Netskope's award-winning data protection capabilities that much further, to critical use cases with endpoint devices. While some competitors may offer unified policy and management or provide data protection for certain vectors, Netskope is the only vendor that can provide truly converged data protection across the full IT environment. We are very excited to deliver Endpoint DLP to customers as another Netskope game-changer." John Martin, Chief Product Officer, Netskope "With Netskope's new eDLP, we can now offer single-pass data protection —across all vectors, from the cloud to the endpoint —with unified policies, within a single management console," said Mick Coady, Global Vice President CyberSecurity Solutions, World Wide Technology. "As a Platinum Partner in Netskope's Evolve partner program, we're seeing the huge growth opportunity that Netskope's Intelligent SSE approach represents. This new addition will accelerate that growth." A work-from-anywhere, or "hybrid," environment makes it increasingly difficult to maintain security models based on implicit trust in any entity that wants to connect. Zero trust principles enable organizations to govern access to data based on behavior by users, devices, networks, and applications— increasing confidence in policy enforcement everywhere. By evaluating several contextual elements—user identity, device identity and security posture, time of day, geolocation, business role, sensitivity level of the data, and more—the resource itself can determine an appropriate level of confidence, or trust, only for that specific interaction and only for that specific resource. Using Netskope Intelligent SSE with zero trust principles applied throughout the environment, businesses become more agile, reduce risk, and streamline solution deployment and maintenance. "DLP has been extremely complicated and cumbersome, and that's before you factor in cloud, web, email, private apps, and endpoints," said Frank Dickson, IDC Group Vice President, Security & Trust. "Netskope looks to address complexity with integration, providing a unified cloud delivered solution. Compared to old school network and endpoint-based DLP solutions, having DLP in this integrated solution makes it dramatically easier to protect data wherever it may be and in a manner that is frictionless for end users. It is a win-win." About Netskope Netskope, a global cybersecurity leader, is redefining cloud, data, and network security to help organizations apply zero trust principles to protect data. The Netskope Intelligent Security Service Edge (SSE) platform is fast, easy to use, and secures people, devices, and data anywhere they go. Netskope helps customers reduce risk, accelerate performance, and get unrivaled visibility into any cloud, web, and private application activity. Thousands of customers, including more than 25 of the Fortune 100, trust Netskope to address evolving threats, new risks, technology shifts, organizational and network changes, and new regulatory requirements.

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DATA SECURITY

Years of Growth Lead to Covail Acquisition by Cybersecurity Firm GoSecure

Covail | December 23, 2021

Covail, a Columbus-based cybersecurity and digital optimization firm founded by Central Ohio’s largest companies, is being acquired by a leading Managed Detection and Response firm. Covail announced today that it has agreed to be acquired by cybersecurity and managed detection and response (MDR) services provider GoSecure. The transaction is estimated to close in December 2021. Terms of the acquisition were not disclosed. “Since our founding six years ago as the Columbus Collaboratory, our goal has been to find ways to leverage collaboration to deliver successful AI, cybersecurity and cloud-based software solutions to our Fortune 500 clients,With this acquisition by GoSecure, our clients will now have access to an even broader set of capabilities and expertise thanks to our ability to leverage GoSecure’s class-leading capabilities and solutions. This will also help to further accelerate market penetration for our leading-edge security products and AI capabilities.” Covail CEO Matt Wald Covail, as Columbus Collaboratory, was born out of the aspiration of seven of the largest companies in central Ohio – American Electric Power (AEP), Battelle, Cardinal Health, Huntington Bank, L Brands (now Bath & Body Works), Nationwide, and OhioHealth – in partnership with One Columbus. The goal of the endeavor was to solve common automation, AI, and cybersecurity challenges across multiple industries. “The diversity and maturity of these founding companies made Covail the innovative, value-driven, solutions partner that it is today”, said Michael Krouse, SVP of Strategy and Transformation at Ohio Health and Chairman of the Covail Board. “Covail accelerated the cybersecurity and AI capabilities of the founding companies, upskilled critical tech talent for the region, and built a high-growth company that contributed to our region’s economic growth engine. It’s exciting to be able to leverage this strategic relationship to secure Columbus as the Midwest’s premier cybersecurity hub.” Through its ecosystem of collaborators and commercial partners, Covail’s technology teams executed over 1,000 engagements and collaboration sessions that solved complex business challenges using machine learning and the latest cyber defense practices. The firm’s work attracted top technology talent to the region, Wald said, and led to the development of software products that enabled advanced cyber threat detection and continuous risk management. GoSecure is a recognized cybersecurity leader and innovator. The company is the first and only to integrate endpoint, network and email threat detection into a single Managed Detection and Response (MDR) service. GoSecure plans to leverage Covail’s talent, proprietary technology, and client relationships to build a regional presence in Central Ohio that will help accelerate its momentum in the US market. GoSecure’s access to technology talent and partnerships made Columbus an attractive, economically viable location for a cybersecurity hub, Wald said. Wald said partnership with the original companies in the Covail firm will continue, along with an expansion to additional businesses with the goal of making Central Ohio a major U.S. cybersecurity operations center. About Covail Covail™ is a trusted solutions partner, enabling organizations to optimize through Intelligent Operations solutions that lower total risk and cost for key business functions, equipping them to transform from a position of strength. Since 2015, Covail’s experts in Cybersecurity, Artificial Intelligence (AI), and Automation have been delivering business results for leading Fortune 500 companies across industries. Trustworthy, Intelligent Operations. Accelerated. Learn more at covail.com. About GoSecure GoSecure is a recognized cybersecurity leader and innovator, pioneering the integration of endpoint, network, and email threat detection into a single Managed Detection and Response service. The GoSecure TitanTM platform delivers predictive multi-vector detection, prevention, and response to counter modern cyber threats. Titan MDR offers a detection to mitigation speed of less than 15 minutes, delivering rapid response and active mitigation services that directly touch the customers’ network and endpoints. For over 10 years, GoSecure has been helping customers better understand their security gaps and improve their organizational risk and security maturity through MDR and Advisory Services solutions delivered by one of the most trusted, skilled and experienced teams in the industry.

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SOFTWARE SECURITY

ColorTokens Launches Xcloud, Autonomous Cloud Security Protection for All Enterprise Environments

ColorTokens | April 06, 2022

ColorTokens Inc., a leading innovator in autonomous Zero Trust cybersecurity solutions, announced the launch of its new product, Xcloud. Xcloud's agentless, automated, and deep scanning technology finds the most elusive threats across cloud and container environments fast and without disruption. Xcloud combines vulnerability management, malware detection, and compliance monitoring all in one platform, saving time, resources, and cost. Customers worldwide can now gain access to Xcloud directly from AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Today's enterprises are leveraging cloud technologies at a hyper-scale. According to the Gartner® Hype Cycle™ for Cloud Security, 2021, "By 2023, 70% of all enterprise workloads will be deployed in cloud infrastructure and platform services, up from 40% in 2020. By 2025, more than 99% of cloud breaches will have a root cause of preventable misconfigurations or mistakes by end-users." To address the unique challenges of cloud security — shortages of skilled staff, tools not designed for the cloud, limited or no visibility, and the inability to control cloud security — enterprises need simple, fast, agentless, and autonomous tools to provide the support they need. "In today's cloud era, it is widely embraced that cloud environments require agentless tools. But current tools for cloud security follow a fragmented approach, and these siloed point security tools cannot deliver end-to-end visibility on the comprehensive security posture of the enterprise business," says Rajesh Khazanchi, chief executive officer of ColorTokens. "ColorTokens now uniquely solves enterprise cloud security challenges, combining Xcloud with our comprehensive platform to bring unparalleled risk visibility, essential insights, and automation into the risks that threaten cloud and container environments." With nothing to install, deploy, or configure, Xcloud keeps you secure automatically. Xcloud uniquely allows security teams to find and fix the deepest risks in their cloud: Uncover more critical risks. Xcloud's ShadowScan™ dives deeper into workloads and containers at the OS level to detect vulnerabilities and risky configuration issues that are often missed. ShadowScan™ creates and scans a complete replica of workloads to eliminate disruptions, downtime, and impact to applications. Prevent supply chain attacks. Xcloud's ChainScan™ uncovers hidden vulnerabilities in critical application libraries and scans container and cloud workloads for all software dependencies. This allows enterprises to identify the risks introduced in third-party packages throughout their entire application software supply chain. Detect the latest threats. Xcloud automatically tracks the latest vulnerabilities and malware from multiple threat intelligence and vulnerability sources. Every security scan of environments uses a real-time database to find the latest threats so businesses can continuously detect and remediate new threats. "When compared to the two other leading solutions in the cloud security market, ColorTokens' Xcloud uniquely delivers brilliant ease of use and unmatched deep visibility into the cloud," says Harish Akali, CTO of ColorTokens. "As a result of Xcloud's automated, agentless, customer-obsessed approach, combined with its availability in AWS Marketplace, Xcloud delivers instantaneous onboarding and results and without any disruption." Ravi Pattabhi, VP of cloud security at ColorTokens To access Xcloud today, visit ColorTokens in AWS Marketplace. ABOUT COLORTOKENS ColorTokens Inc. is a leading innovator in SaaS-based Zero Trust cybersecurity solutions that provides global enterprises with a unique set of products and services for securing applications, data, and users across cloud and hybrid environments. Through its award-winning Xtended ZeroTrust™ Platform and context-aware machine learning-powered technologies, ColorTokens helps businesses accurately assess and improve their security posture dynamically.

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DATA SECURITY

SentinelOne Expands Partner Ecosystem with New Zero Trust, CNAPP, Patch Management, and Threat Simulation Integrations

SentinelOne | January 15, 2022

SentinelOne an autonomous cybersecurity platform company, today announced integrations with Remediant, Blue Hexagon, Keysight, and Automox, expanding the set of capabilities available via SentinelOne’s Singularity Marketplace. With comprehensive integrations across enterprise use cases, the Singularity Marketplace enables customers to unify leading technologies to autonomously protect against threats at machine speed. Enable Zero Trust with Remediant SentinelOne’s joint solution with Remediant enables organizations to enforce Zero Trust solutions across cloud, hybrid, and on-premises infrastructure with a single agent. With the rise of credential stuffing attacks and ransomware, endpoints and identities are two of the most exploited attack vectors today. SentinelOne captures behavioral telemetry across user endpoints, cloud workloads and IoT, feeding process and file activities to Remediant. This enables administrators, auditors, and incident responders to identify malicious sessions and activity in a single workflow. “This partnership with SentinelOne marks one of the first, and best, examples of what becomes possible when leading identity and endpoint security solution providers align their capabilities,” said Paul Lanzi, Co-founder, Remediant. “As partners, we are both aware that today's remote workforce has to be secured by a new generation of tools that secure endpoints and privileged access. We're launching this partnership because EDR and identity vendors working together is one of the most powerful things we can do for our customers to ensure they can defend against attacks." Strengthens Cloud Ransomware Security with Blue Hexagon SentinelOne’s integration with Blue Hexagon enables the rapid detection and prevention of malware and ransomware in the cloud. As the first line of defense, SentinelOne secures endpoints, cloud workloads and IoT devices with AI powered protection, detection and response. The integration shares Blue Hexagon’s awareness of malware and ransomware reducing the time to respond through automated remediation. In addition, cloud misconfigurations are shared with SentinelOne. “We are excited to partner with SentinelOne, a leader in XDR, to provide a threat detection and response solution that unifies endpoint, cloud, and network security.With Singularity XDR and Blue Hexagon, joint customers can use leading solutions to seamlessly share ransomware intelligence and automate response across cloud environments.” Nayeem Islam, CEO and Cofounder, Blue Hexagon Proactive Threat Simulation with Keysight SentinelOne’s integration with Keysight allows joint customers to safely simulate threats in order to validate threat detection and remediation. Keysight’s Threat Simulator attacks both network and endpoints from a ‘Dark Web’ environment. Attacks are validated against Singularity XDR’s protection and detection models using SentinelOne’s rich API functionality, identifying gaps in the cyber kill chain and suggesting updates to organizational security infrastructure. “The integration of Keysight Threat Simulator with SentinelOne is exciting because it allows our joint customers to automate validation of their security processes and defenses before actual threats occur,” said Greg Copeland, Director of Technical Alliances, Keysight. “Cyber defense groups can test and train their operations teams using realistic scenarios, to sharpen their skills and procedures proactively.” Automate Vulnerability Management with Automox SentinelOne and Automox’s joint solution delivers end-to-end vulnerability discovery and remediation. As corporate networks become more technically diverse, organizations often struggle to keep up with patch management and cyber hygiene, forcing security teams to adopt multiple tools that require heavy training, dedicated on-site resources, and multiple dashboards. SentinelOne and Automox provide the visibility and workflows needed to significantly reduce the time to remediation and the burden on in-house resources. “As corporate IT environments become more distributed and overwhelmed with multiple operating systems and a vast inventory of third-party software, organizations are left wide open to cyber attacks,” said Jay Prassl, founder and CEO at Automox. “SentinelOne mirrors our mission to proactively reduce security exposure. Through our partnership, enterprise and government organizations benefit from a powerful, cloud-enabled solution to detect and remediate vulnerabilities, seamlessly and at scale.” About SentinelOne SentinelOne’s cybersecurity solution encompasses AI-powered prevention, detection, response and hunting across endpoints, containers, cloud workloads, and IoT devices in a single autonomous XDR platform.

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リモートアクセスVPNは過去のものになりつつあります。これが作られた頃、ほとんどの従業員はオフィスで働いていました、デバイスは限られていました、企業ネットワークは、はるかにシンプルだったのです。 ですが、20年前に作られた技術を今そのまま信頼する事は危険です。運用面でも、VPNは管理とパフォーマンスの観点から面倒で時間がかかります。 VPNは、その性質上、企業のセキュリティにとって重大な脅威となることを認めなくてはいけません。 詳細については、このホワイトペーパーを読んでください。.

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