Network Threat Detection

Fortinet Focuses on Business Growth to Drive Cybersecurity Innovation

Fortinet Focuses on Business Core Growth for Extended Leadership
  • Fortinet prioritizes secure networking, universal SASE, and security operations to expand globally and innovate in cybersecurity.
  • Secure networking is estimated to reach $86 billion by 2027 and universal SASE $36 billion, aligning with the strategic change.
  • Focusing on cybersecurity growth strengthens Fortinet's commitment to customer value and innovation.

Fortinet, a global leader in cybersecurity, is focusing its business strategy on high-growth markets, emphasizing secure networking, universal secure access service edge (SASE), and security operations. This shift will drive innovation and reinforce its commitment to customers. Fortinet is reorganizing its research & development (R&D) and go-to-market (GTM) strategies around the three markets mentioned. They will develop integrated and advanced products to cater to these areas.

Fortinet operates globally, serving hyperscale customers and promoting cybersecurity technologies. The three core markets Fortinet is concentrating on are secure networking, universal SASE, and security operations. These markets are expected to experience substantial growth, and Fortinet has a competitive advantage in them. This strategy aims to expand Fortinet's global business and provide value to its customers. The company is aligning with areas of high demand in the cybersecurity sector. Its current collection of organically developed and integrated products and services enjoys a notable competitive edge in the aforementioned three crucial markets:

The market for secure networking is anticipated to reach $86 billion by 2027, expanding at a rate of nearly nine percent per year. 5G gateways, network firewalls, secure switches, and access points comprise the majority of its composition. With the expansion of its firewall business, Fortinet anticipates a corresponding increase in revenue for its FortiGuard Security Services, which are propelled by artificial intelligence (AI). Secure networking remains an integral component of Fortinet's strategy, given that it dominates both firewall revenues and units shipped in its greatest addressable market.

Also, by 2027, the universal SASE market is anticipated to reach $36 billion, representing an annual expansion of nearly 20%. The system integrates various cloud-native networking and security technologies, including SD-WAN, secure web gateway (SWG), cloud access security broker (CASB), data loss prevention (DLP), zero-trust network access (ZTNA), SASE, and others. Its purpose is to streamline the process of implementing a zero-trust strategy. All functions of the SASE solution developed by Fortinet can be executed either in an appliance or in the cloud. This capability is facilitated by a unified management console, networking and security layer, and operating system. Recently, Fortinet was positioned in the inaugural Gartner Magic Quadrant for Single-Vendor SASE in 2023.

Lastly, the security operations market is anticipated to reach $78 billion by 2027, expanding at slightly more than 14% per year. Fortinet's SecOps platform is the most comprehensive, integrated, and broad in the industry, enabling organizations to gain control and insight into their distributed operations through security orchestration, endpoint detection and response (EDR), automation and response (SOAR), security information and event management (SIEM), network detection and response (NDR), and additional integrated enterprise-grade cybersecurity technologies.

Complementing Fortinet's R&D expenditures are strategic realignments in its GTM investments, concentrating on security operations, universal SASE, and secure networking. With the assistance of marketing support and training, sales will be structured in accordance with these three strategic areas in order to increase market penetration and consumer engagement.

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