Information security -- don't let the apparent complexity intimidate you
computerworld | December 24, 2015
I launched a new security-related service a few weeks ago. I spent many hours working on the website, including the service description, and what I thought was a good explanation about why people needed it. I then sent the Web link to my trusted inner circle. To my surprise, the nearly universal response from those I sent it to, including some very bright folks, was that they did not understand what it was. This was a humbling experience, and cause for reflection.