LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

Madison Logic | June 05, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to deliver integrated insights and support omnichannel engagement with full-funnel attribution. For years, leading companies have leveraged Madison Logic’s ActivateABM platform to measure ABM effectiveness, shorten sales cycles and accelerate growth. The Ovum report highlights Madison Logic’s ActivateABM as a “data gateway to enable the marketer to find opportunities for acquisition and further development using a wide variety of data sources provided in a unified manner.” Ovum commends Madison Logic’s blue-chip client roster, noting that the company serves some of the largest global technology and finance enterprises and has a presence in all regions of the world.

Spotlight

"Email is often the first thing people check in the morning and the last thing they check in the evening. It is an essential communication channel in our business and personal lives, with more than 112 billion business emails being sent daily, according to a report by The Radicati Group. Almost half the time, employees (and more than half the time, executives) access their business email from mobile devices. A Business 2 Community article recently reported that 48 percent of all emails are now opened on mobile devices, and 64 percent of decision makers read their email via mobile devices"


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SOFTWARE SECURITY

GuidePoint Security Achieves AWS Security Competency Status

GuidePoint Security | July 27, 2022

GuidePoint Security, a cybersecurity solutions leader enabling organizations to make smarter decisions and minimize risk, announced today that it has achieved the Compliance and Privacy distinction in the Amazon Web Services (AWS) Security Competency. This designation recognizes that GuidePoint Security has demonstrated and successfully met AWS’s technical and quality requirements for providing customers with a deep level of consulting services expertise in Compliance and Privacy to help them achieve their cloud security goals. Achieving the Compliance and Privacy distinction in the AWS Security Competency differentiates GuidePoint Security as an AWS Partner that provides specialized consulting services designed to help companies from startups and mid-sized businesses to the largest global enterprises to adopt, develop, and deploy security into their AWS environments, increasing their overall security posture on AWS. To receive the designation, partners must possess deep AWS expertise and deliver solutions seamlessly on AWS. “GuidePoint Security was an original AWS Security Competency launch partner and we are proud to be launch partner yet again for the updated AWS Security Competency program having achieved the Compliance and Privacy distinction,” said Anil Badruddin, Practice Director – AWS Cloud Security, GuidePoint Security. “Our team is dedicated to helping organizations achieve their security goals by combining our in-depth knowledge of technical solutions along with our deep expertise of the powerful security tools AWS provides.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise. GuidePoint Security’s distinction for Compliance and Privacy is based on the following attributes: Specialized consulting service offerings including: cloud security assessments, cloud governance, solution design and implementation, and security automation The ability to develop enterprise-wide security playbooks to help organizations mature their cybersecurity programs Deep technical expertise for a wide range of third-party security solution providers and AWS native services to help customers identify, implement, and manage the right solutions for their environment and business Expertise in helping customers ensure Payment Card Industry Data Security Standard (PCI DSS) compliance on AWS (GuidePoint Security is certified as a PCI QSA) About GuidePoint Security GuidePoint Security provides trusted cybersecurity expertise, solutions, and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions. GuidePoint’s unmatched expertise has enabled a third of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk.

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PLATFORM SECURITY

SecurityScorecard Joins Snowflake Partner Network

SecurityScorecard | June 23, 2022

SecurityScorecard, the global leader in cybersecurity ratings announced today that it has joined Snowflake's Partner Network, enabling mutual customers to gain instant visibility into their own security posture and that of their third and fourth party software vendors. Catching Third-Party Risks Early Snowflake customers now have access to "call" security data within Snowflake, gaining direct access to SecurityScorecard Ratings data that can be correlated with various systems and processes including third party risk, identity and access and IT asset management to catch potential security risks early and create a unified view. "CISOs need to know the scale and scope of their cyber environment and that includes third and fourth-party vendors that can pose substantial risks to their organization," said Alex Rich, Vice President of Alliances at SecurityScorecard. "The insights gleaned from continuous monitoring with SecurityScorecard ratings data helps Snowflake data cloud customers get a broad view into their Third Party Risk Management, supply chain management, and business intelligence applications with continuous cybersecurity data." SecurityScorecard collects and analyzes global threat signals that give organizations instant visibility into the security posture of vendors and business partners as well as the capability to do a self-assessment of their own security posture. The technology continuously monitors 10 groups of risk factors to instantly deliver an easy-to-understand A-F rating. The Snowflake Partner Network unlocks the potential of the Data Cloud with a broad array of tools and partners. Certified partnerships and integrations enable customers to leverage Snowflake's flexibility, performance, and ease of use to deliver more meaningful data insights. "With SecurityScorecard on the Snowflake Data Marketplace - organizations can now access and use robust vendor risk data directly in their Snowflake account. "Joint customers of Snowflake and SecurityScorecard can now easily combine, enrich, and contextualize vendor risk data with procurement, legal, IT, compliance, and security data, systems, and processes, accelerating the modern CIO and CISO's priority of data-driven, risk-based, and automated security and compliance." Joshua McKibben, Director Security Compliance & Risk Management at Snowflake "Our partnership with SecurityScorecard is delivering customers the detailed cybersecurity ratings data they need to refine and enrich data around numerous different use cases," said Tarik Dwiek, Head of Technology Alliances at Snowflake. "From third party risk and M&A due diligence, to cyber insurance, SecurityScorecard and Snowflake are helping global enterprises better manage their third-party risk management programs." About SecurityScorecard Funded by world-class investors including Evolution Equity Partners, Silver Lake Waterman, Sequoia Capital, GV, Riverwood Capital, and others, SecurityScorecard is the global leader in cybersecurity ratings with more than 12 million companies continuously rated. Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard's patented rating technology is used by over 30,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, cyber insurance underwriting, and regulatory oversight.

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SOFTWARE SECURITY

Involta Partners With Tech Startup HacWare to Expand Enterprise Cybersecurity Awareness Services

Involta | August 08, 2022

Involta, an award-winning data center, hybrid IT, and cloud-forward consulting firm, announces today a partnership with HacWare, an AI-driven cybersecurity awareness and training SaaS (Software-as-a-Service) product that combines threat intelligence with user behavior to help lean IT teams combat today's most advanced phishing attacks. "Today, email phishing attacks remain the number one source of security breaches, causing over 90% of data breaches," states Tiffany Ricks, Founder and CEO of HacWare, Inc. "The average employee is vulnerable because they spend 1,500 hours a year using email, and many are unaware of email security best practices. Partnering with Involta gives us the opportunity to help businesses improve their email security awareness and build up their first line of defense against cyberattacks." HacWare's internal risk assessment provides real-time threat intelligence to show internal vulnerabilities. HacWare learns from the intelligence to provide personalized phishing simulations and training. The phishing technology leverages behavioral psychology best practices to improve cyber posture, saving businesses up to 40% in labor costs. "At Involta, we know the two most important things our customers can do to protect themselves from a phishing attack is awareness and education," comments Mark Cooley, Involta VP of Security and Compliance. "Making sure that your company's employees understand the prevalence and sophistication of these attacks is crucial. HacWare's security awareness technology combines open-source data and data science to show employees how to avoid scams while significantly saving on traditional security training and awareness labor costs. The automated, easy-to-use platform is the perfect addition to our robust security solution suite." Ricks' motivation comes from an entrepreneurial spirit and the desire to help people. She has led HacWare, Inc. to be widely recognized by leading publications such as The Wall Street Journal, Dark Reading, TechCrunch, Forbes and Women's Business Council. "We are thrilled to partner with Tiffany and her team at HacWare to bring her expertise and innovative solutions to our customers and prospects. "Not only is her product both superior and necessary in today's security landscape, but she is also a true role model for our industry's next generation of female leaders. As more women continue to enter into the world of security and digital infrastructure, it's critical to align with them and help bolster their positions while working alongside them to close the gender gap." Jim Buie, Involta President and CEO Involta's commitment to supporting women in tech and empowering girls to explore STEM fields includes a partnership with Girls, Inc. of Pinellas County, Florida, where they recently introduced digital infrastructure as a potential career path. About Involta Involta is an award-winning hybrid IT and cloud-forward consulting firm orchestrating digital transformation for the nation's leading enterprises. Involta's ongoing mission is rooted in partnership. Its personalized approach identifies customers' requirements while earning their trust to ultimately deliver Superior Infrastructure and Services, Operational Excellence and People Who Deliver, keeping with the Involta brand promise.

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PLATFORM SECURITY

Evo Security Announces the Launch of Evo Partner Identity Cloud for MSPs

Evo Security | June 21, 2022

Evo Security today announced the launch of Evo Partner Identity Cloud or EPIC. Evo Partner Identity Cloud is the first all-in-one identity and access management (IAM) solution designed exclusively with the needs of managed service providers (MSPs) and their business customers in mind. The enterprise-grade cloud platform is a comprehensive identity and access management solution that gives MSPs an easy and highly secure way to protect small and medium-sized businesses and enterprises from the most common types of cybersecurity attacks that frequently exploit login and access vulnerabilities to penetrate network and cloud assets. Evo Partner Identity Cloud includes multi-factor authentication (MFA), single sign-on (SSO), privileged access management (PAM), technician elevated access, secrets management, and unified directory services, among other critical security capabilities. Evo Partner Identity Cloud is the easiest and most complete way for MSPs to simultaneously protect login credentials and apply least-privilege access across applications, networks, and infrastructure for themselves and their customers in a single scalable, multi-tenant solution. "Traditional enterprise identity and access management solutions are built for 1:1 administration, which means they cannot adequately support the MSP and the MSP's customers simultaneously. Point solutions have helped bridge the gap, but don't provide the enterprise-grade security and platform approach required by MSPs seeking to build a sound security practice" said Evo Security's CEO and Founder, Mike Roth. "We built Evo Partner Identity Cloud with a multi-tenant architecture to provide MSPs an enterprise-grade level of security that they can use to protect themselves and all of their SMB and SME customers at scale with purpose-built platform that means business." said Evo's CEO and Founder, Michael Roth. "What's great about Evo Security's Partner Identity Cloud is that it works with our existing MSP managed technology stack to provide comprehensive identity and access management capabilities for us and our customers. It helps keep our internal systems secure, while providing cloudIT with new ways to generate revenue and enforce best security hygiene practices in our customers' networks." Vince Kent, CEO of managed service provider cloudIT The Evo Partner Identity Platform supports MSPs by providing the ability to: Turn identity and access management (IAM) into a highly profitable revenue center that can immediately produce new revenue with industry-leading margins; Replace multiple point solutions, including password vaults, password rotation tools, multi-factor authentication (MFA) tools, and privileged access management (PAM) tools, with a comprehensive identity and access management platform that reduces overhead expenses, provides enterprise-grade protection, and simplifies application and security administration for the MSP and its customers; Deploy login security at scale across customers for web applications, workstations, Macs, servers, VPNs, firewalls, switches, and other network devices; Establish least-privilege and exceed-compliance controls in managed and co-managed scenarios using granular permissions and security groups; Completely eliminate sharing of customer passwords and MFA codes, while simultaneously streamlining technician access across all customer endpoints and apps; Migrate from Microsoft to Evo as the sole Identity Provider (IdP) or build a hybrid IdP scenario based on customer configuration needs; Connect to common MSP tools, such as ConnectWise, Datto, and Microsoft, and improve internal management efficiencies; Gain visibility and real-time security intelligence across customer infrastructure to improve value of services delivery and stop attacks before they start. Evo Security CEO Michael Roth said "Evo Partner Identity Cloud isn't just an all-in-one MSP identity and access management platform. It's an all-in-one MSP business solution." About Evo Security Based in Austin, Texas, Evo Security is an identity and access management cybersecurity company that builds enterprise-grade security products with the MSP in mind. Evo Security's solutions are designed to protect MSPs and their SMB and enterprise customers with comprehensive, multi-tenant security solutions. They are easy to implement and help manage security across managed service providers' internal and external users, while providing MSPs new ways to generate new and highly profitable revenue streams.

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Spotlight

"Email is often the first thing people check in the morning and the last thing they check in the evening. It is an essential communication channel in our business and personal lives, with more than 112 billion business emails being sent daily, according to a report by The Radicati Group. Almost half the time, employees (and more than half the time, executives) access their business email from mobile devices. A Business 2 Community article recently reported that 48 percent of all emails are now opened on mobile devices, and 64 percent of decision makers read their email via mobile devices"

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