Loss of Customer Trust and Confidence Biggest Consequence of DDoS Attacks

A new study from Corero Network Security has revealed that the most damaging consequence of a distributed denial-of-service (DDoS) attack for a business is the erosion of customer trust and confidence. The firm surveyed IT security professionals at this year’s Insecurity Europe, with almost half (42%) of respondents stating loss of customer trust and confidence as the worst effect of suffering DDoS, with just 26% citing data theft as the most damaging. Third most popular among those polled was potential revenue loss (13%), followed by the threat of intellectual property theft (10%). “Network and web services availability are crucial to ensuring customer satisfaction and sustaining customer trust and confidence in a brand,” said Ashley Stephenson, CEO at Corero Network Security. “These indicators are vital to both the retention and acquisition of customers in highly competitive markets. When an end user is denied access to internet-facing applications or network outages degrade their experience, it immediately impacts brand reputation.”