MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

Madison Logic | May 06, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ across the entire customer lifecycle. This new solution leverages advanced machine learning to provide continuous optimization and marketing insights.“The intelligent application of data at scale has become critical to driving marketing efficiency and accelerating growth. However, the complexity of analyzing and employing this data has grown as well,” said Ajay Sathyanath, Chief Technology Officer, Madison Logic. “The ML Data Cloud was designed to provide a scalable and powerful platform that helps B2B marketers harness intricate analytics with ease and apply them in a way to meet their ROI goals. Through the application of machine learning and AI, the ML Data Cloud transforms the way our clients think about their marketing and sales strategies.”

Spotlight

With a spate of recent breaches taking place at well-known companies including Target, Home Depot and Sony, organizations must reevaluate the security of the code running within the enterprise. Leaving flawed code in place almost invites hackers in to the company's network. Why has application security not kept pace with changes in the threat landscape? Why do companies struggle to create secure code?


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PLATFORM SECURITY

Talon Cyber Security Announces $100M in Series A Funding to Redefine Security for the Future of Work

Talon Cyber Security | August 04, 2022

Talon Cyber Security, the leading secure enterprise browser provider, today announced $100 million in Series A funding, led by Evolution Equity Partners, with participation from Ballistic Ventures, CrowdStrike’s Falcon Fund, Merlin Ventures, SYN Ventures and previous investors CrowdStrike co-founder and CEO George Kurtz, Lightspeed Venture Partners, Sorenson Ventures and Team8. The funds will be used to accelerate go-to-market efforts to meet the increasing global demand for Talon’s secure enterprise browser, TalonWork, and deliver new product enhancements to continuously improve security for modern workforces. As organizations have embraced distributed work for employees and contractors, the reliance on SaaS applications has risen, and security needs have evolved drastically. The traditional ways of enabling secure access to enterprise applications are complex, expensive, and put organizations at risk. The TalonWork browser simplifies security by allowing secure access to corporate applications and data on any device, managed or unmanaged, and on any operating system. With Talon, security teams benefit from deep visibility into browser and application activity, as well as native security features like authentication, data loss prevention and Zero Trust controls. Based on Chromium, TalonWork delivers the consistent and familiar user experiences expected by today’s workers, fostering productivity across the enterprise. “We have built the team and technology to redefine and power security for the future of work – a future where security is delivered naturally through the enterprise’s most heavily-used application: the browser. “The world and the applications the largest organizations rely on are moving to the web, creating an extensive need for a vehicle that can provide secure access without changing the way work is conducted. This new funding will allow us to continue to show why that vehicle is Talon’s secure enterprise browser.” Ofer Ben-Noon, co-founder and CEO, Talon Cyber Security Co-founded by Ben-Noon and CTO Ohad Bobrov, Talon was named the winner of the Innovation Sandbox Contest at RSA Conference 2022, and has demonstrated unrivaled market and technical leadership since launching the industry’s first secure enterprise browser in October 2021. The company’s recent momentum includes numerous customer deployments at large organizations, the release of the industry’s first secure enterprise browser for mobile devices, and established partnerships with the two leaders in endpoint security: CrowdStrike and Microsoft. The round includes the conversion of $17 million in SAFE (Simple Agreement for Future Equity) investments announced earlier this year into A round shares, bringing Talon’s total amount raised to over $126 million. As part of today’s announcement, Richard Seewald, Founder and Managing Partner of Evolution Equity Partners, is joining Talon’s board of directors. “In cybersecurity, the word innovative gets thrown around often, but with Talon, it is a perfect descriptor,” said Richard Seewald, Founder and Managing Partner, Evolution Equity Partners. “I have never seen a company create and lead a category with such authority, and experience such impressive traction with customers so quickly. Talon has the potential to become one of the leading companies in the broader security industry, and it’s an honor to help them on their journey.” “Today’s threat environment is complex, but an organization’s approach to security should not be,” said George Kurtz, co-founder and CEO, CrowdStrike. “By delivering enterprise-grade security through the TalonWork browser, Talon makes security simple and effective for its customers.” “When we launched Ballistic, we made it our mission to find and partner with companies that have the technology and what it takes to change the trajectory of cybersecurity, and Talon fits this bill perfectly,” said Jake Seid, co-founder and General Partner, Ballistic Ventures. “The browser has fundamentally become the most important tool for today's workforce. Talon’s secure enterprise browser does something few security products do. It offers the trifecta of strong security, seamless end-user experience, and low cost and complexity for the enterprise. Talon’s team and solution are some of the strongest I have ever come across, and this financing will help propel the company to new heights.” “From my time as a CISO and now as an investment partner for leading security companies, I have evaluated countless technologies,” said Jay Leek, co-founder and Managing Partner, SYN Ventures. “The widespread problem that Talon addresses and the time to value of its technology is beyond impressive – it's a game changer. I’m thrilled to have the opportunity to work with the company and help accelerate its growth.” About Talon Cyber Security Talon Cyber Security is modernizing security programs and improving user experiences for hybrid work by delivering the first secure enterprise browser. Built on Chromium, the TalonWork browser provides customers with the consistent user experiences, deep security visibility, and control over SaaS and web applications needed to simplify security for the future of work. Talon was named the Most Innovative Startup of 2022 at the prestigious RSA Conference Innovation Sandbox Contest.

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SOFTWARE SECURITY

Thrive Integrates SOAR Technology into their Security Operations to Enhance Real-Time Cyber Threat Detection

Thrive | May 20, 2022

Thrive, one of the leading Managed Security Services Providers (MSSPs) in the world, has made a significant investment to upgrade their 24x7x365 eyes-on-glass Security Operation Center (SOC) by integrating a Security Orchestration, Automation, and Response (SOAR) engine. The SOAR capabilities will enable the Thrive global security team to better navigate today's complex, risk-laden environment for clients via tool aggregation and coordinated response, unified operations, reduced alert fatigue, and Artificial Intelligence (AI). This will result in a significant reduction of incident response times for client threats and provide higher quality information for the Thrive SOC to combat intricate cyber risks in real time. By 2025, the amount lost to cyber theft is expected to reach $10.5 trillion annually, which is the single greatest transfer of wealth in history, according to a report from AT&T. These glaring statistics indicate why cybersecurity has become imperative in the world of commerce. "Cybersecurity threats and vulnerabilities are constantly multiplying, due to not only more sophisticated social engineering but also a rise in micro-ransomware incidents, That means vigilance against attacks of all kinds must also evolve. Incorporating a SOAR into our robust global security operations unit will allow Thrive clients to have a stronger defense system in place against cybersecurity attacks and enable our team to respond more expeditiously to any issues should they arise." Mike Gray, CTO of Thrive Thrive's integrated managed cybersecurity solutions provide a proactive and expert approach to security management for identifying and remediating security issues. Powered by next-gen technology, proven frameworks and service-driven experts, Thrive's unified cybersecurity platform enables Thrive's 24x7x365 SOC to automatically address critical security issues without client intervention. By creating a stress-free experience that solves for the technical complexity and talent shortage mid-market enterprises face, Thrive's cybersecurity solutions fortify the digital transformation initiatives that propel business growth. About Thrive Thrive is a leading provider of NextGen managed services designed to drive business outcomes through application enablement and optimization. The company's Thrive5 Methodology utilizes a unique combination of its Application Performance Platform and strategic services to ensure each business application achieves peak performance, scale, uptime, and the highest level of security.

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SOFTWARE SECURITY

UL Launches New SafeCyber™ Solution and Platform Features to Address Mounting Security Threats

UL | June 07, 2022

UL, a global safety science leader, today announced the latest enhancements to its product security and compliance life cycle management platform, SafeCyber. Launched last year, SafeCyber aims to democratize product security and empower device manufacturers, suppliers and system integrators to take charge of their connected ecosystems and mitigate growing threats from chip to cloud. Amid an uptick in supply chain attacks, a shortage of security expertise and a dynamic regulatory environment, UL's new SafeCyber dashboard provides users with a comprehensive view of their product security maturity and projects in one place. SafeCyber also provides an easy-to-use portal to help users discover available device life cycle solutions to better manage and secure their ecosystems. Through this new dashboard, users can view all their product security testing and evaluation activities in a single, central location. The new feature provides visibility on the security maturity of their product lines and certification readiness to industry standards, including ISA/SAE 21434 and IEC 62443 4-1, among others. Additionally, UL formally announced Binary Check™, a new SafeCyber platform solution. Binary Check allows users to perform continuous, automated binary code analysis to ensure ongoing security and compliance readiness of connected devices and systems. This new solution includes the ability to generate a software bill of materials (SBOM), detect and manage vulnerabilities for faster remediation and obtain compliance readiness analysis. "The skyrocketing adoption of connected devices creates countless benefits and opportunities but also leads to an increasingly large and attractive attack vector for bad actors. "As devices become progressively connected, it's challenging for businesses to keep up with growing device and security system complexities, making them vulnerable to ransomware and firmware attacks. Hardening security requires a proactive approach. At UL, we are committed to enabling organizations to innovate and bring products to the marketplace safely and securely. With SafeCyber, customers benefit from a 360-degree view of their security governance and processes to better manage and mitigate product security risks." David Nosibor, platform solutions lead, Identity Management Security and head of UL's SafeCyber project About UL UL is a global safety science leader. We deliver testing, inspection and certification (TIC), training and advisory services, risk management solutions and essential business insights to help our customers, based in more than 100 countries, achieve their safety, security and sustainability goals. We believe our deep knowledge of products and intelligence across supply chains make us the partner of choice for customers with complex challenges.

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SOFTWARE SECURITY

BlackBerry Helps Channel Partners Tap Exploding Managed Security Service Market

BlackBerry | June 09, 2022

BlackBerry Limited today announced a number of enhancements to the BlackBerry Partner Program to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for 24x7x365 Managed Extended Detection and Response (XDR) services, a market which industry experts expect will grow from $22.45 billion in 2020 to $77.01 billion by 2030. BlackBerry's 2022 Threat Report found SMBs experience 11-13 attacks every day. Amidst this growing threat landscape, the company has significantly increased its MSSP focus, launching new marketing incentives, a global hiring campaign to boost partner support and a revamped curriculum of training, tools and enablement resources to aid overall go-to-market efforts. Enhancements include: Greater Cybersecurity Protection for Customers & More to Sell – New products and services now available to MSSPs include CylanceGUARD®, CylancePERSONA™, and CylanceGATEWAY™. This will enable new service opportunities and help MSSPs secure their client environments. Increased Support & Field Seller Alignment – Commitment to significantly increase the size of BlackBerry's channel team, doubling employee headcount in roles such as partner management, customer success and channel enablement to ensure partners have the technical and sales support to compete and win in the crowded EDR/XDR market. BlackBerry has also introduced seller compensation on MSSP deals to encourage field alignment and to embrace MSSPs as a critical route to market. More Comprehensive Training – New BlackBerry Cyber Security Administrator (BCSA) technical training – aimed at MSSPs who will be configuring, managing, and troubleshooting BlackBerry UES products. Representing the next-generation evolution of the popular Cylance Security Professional Certification, the new program includes a blend of videos, instructor-led training, and online assessments on BlackBerry's industry-leading, AI-based, prevention-first solutions focused on preventing breaches before they happen. Lucrative Marketing Incentives – Expanded the generous 'Protect and Earn' partner incentive program that rewards MSSPs for uncovering and closing net-new BlackBerry logos. Partners earn cash-based rewards which are determined by the qualifying closed deal's Total Contract Value, with no limits. New Pricing – New flexible licensing and pricing options built to match the way MSSPs do business with customers. New MSSP-focused aid in partner business development including demand generation & sales support via proposal-based marketing funds, case studies, strategic Go-To-Market engagement and access to inside sales resources. The expanded investment and support for MSSPs comes following last month's joint warning from the Five Eyes Alliance of security authorities from the United Kingdom, Australia, Canada, New Zealand and the United States, highlighting an increase in malicious cyber activity targeting managed service providers (MSPs) and urging them to protect the IT supply chain with a fresh set of cybersecurity measures. "With headline-grabbing hacks and a cybersecurity talent gap showing no signs of letting up, SMBs have never been more under-staffed or ill-prepared to meet the challenges posed by the continuously evolving threat landscape. "Our top 20 MSSPs have grown more than 50 per cent year over year and demand for human threat experts is through the roof. To that end, BlackBerry is doubling down and increasing our focus on our MSSP partners to ensure they're set up for success." Colleen McMillan, VP, Global Channel Sales at BlackBerry About BlackBerry BlackBerry provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including over 195M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

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Spotlight

With a spate of recent breaches taking place at well-known companies including Target, Home Depot and Sony, organizations must reevaluate the security of the code running within the enterprise. Leaving flawed code in place almost invites hackers in to the company's network. Why has application security not kept pace with changes in the threat landscape? Why do companies struggle to create secure code?

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