MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

Madison Logic | August 20, 2019

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the numbers. While building B2B marketing teams with greater data-savvy and talent is a wise move, Marketing Executives must be careful not to overcorrect when it comes to rebalancing the skill sets within their organizations. Furthermore, they must ensure that the data talent they do have in-house is being effectively leveraged, rather than wasted on mundane data organization tasks. The simple fact is that data solutions exist within the market that can greatly simplify the process of combining sources, deriving insights and putting those insights to work in campaigns. B2B marketers should not have to become Data Scientists, and the Data Scientists they work with should be spending their time delivering real value to the bottom line. To do this, teams need to be armed with data tools that allow them to do what they do best: draw insights, build relationships and tell the right stories to the right people.

Spotlight

The risk of exposing personally identifiable information (PII) and protected health information (PHI) has many consumers reluctant to fully utilize and access the online health services and resources (eHealth) available, according to a study, Risks & Rewards of Online & Mobile Health Services: Consumer Attitudes Explored.


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WEB SECURITY TOOLS

Indusface Enhances its Web Application & API Protection (WAAP) platform AppTrana with Industry's First Risk-Based Protection to APIs

Indusface | May 19, 2022

Indusface, a leading application security SaaS company that continually detects security risks, provides real-time protection, and improves the performance of Websites and Applications, today announced that it is adding Risk-Based API Protection to its WAAP platform, AppTrana. APIs are the lifeline of the digital economy with many companies adopting the API-first approach. However, the growth of APIs is also opening up new risk vectors that they are not aware of. According to Gartner, more than 90% of applications have more attack surface exposed through API than UI and by 2022, API Abuse will move from an infrequent to the most-frequent attack vector, resulting in data breaches for enterprise web applications. Indusface is revolutionizing the API security space by building on its API Protection capabilities. The company is doing so through the most comprehensive API protection to date by extending its risk-based approach to the same. "AppTrana's risk-based approach is unique and something that resonates with our customers. What customers are really interested in is knowing how well their application is protected based on the risk posture of their application. Building on this, we are now enhancing our API Protection capabilities by providing a risk-based approach to API security which we believe would revolutionize the market. With this, customers will be able to identify vulnerabilities found in their public APIs and quickly correlate how these are protected through API-specific policies and positive security policies applied in AppTrana providing the most comprehensive protection for APIs." Ashish Tandon, Founder and CEO, Indusface As with any security, you can protect only what you know and protection is as strong as the weakest link. The major challenges with APIs are discoverability and the ability to understand the context of APIs so that security can be tailored accordingly. It is to address these challenges that Indusface is enhancing its API protection in AppTrana. Collectively through a multi-step approach, customers get to discover APIs, understand risk posture and ensure comprehensive protection of APIs. With Indusface AppTrana's Risk-based API Protection, you get: To understand the risk posture of the APIs through unlimited automated API scans including manual tests for identifying business logic vulnerabilities. This enables organization to understand the weakest links of the APIs and get clear visibility around how these links are protected. Visibility into API traffic patterns and discovery of shadow APIs, so that you are no longer blindsided by what you don't know To protect APIs with API-specific rules written specifically to protect against OWASP Top 10 API vulnerabilities Behavioral-based protection against DDoS attacks on APIs by analyzing API traffic pattern Behavioral-based protection against BOT attacks Positive security for APIs through analysis of swagger (OpenAPI 2.0) files and creation of automated positive security policies Accurate, real-time view of vulnerabilities blocked by API specific rules, positive security policies, custom rules, and those that need fixes in the application About Indusface Indusface is a leading application security SaaS company that secures critical Web, Mobile, and API applications of 3000+ global customers using its award-winning fully managed platform that integrates web application scanner, web application firewall, DDoS & BOT Mitigation, CDN, and threat intelligence engine. Indusface has been funded by Tata Capital Growth Fund II, is the only vendor to be named Gartner Peer Insights™ Customers' Choice' in all the 7 segments for Voice of Customer WAAP (Web Application and API Protection) Report 2022, is a "Great Place to Work" certified SaaS product company, is PCI, ISO27001, SOC 2, GDPR certified, and has been the recipient of many prestigious start-up awards such as the Economic Times Top 25, NASSCOM DSCI Top Security Company, Deloitte Asia Top 100, among others.

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PLATFORM SECURITY

Network Perception Joins Operational Technology Cybersecurity Coalition to Aid with Strengthening National Security

Network Perception | June 15, 2022

Network Perception, innovators of operational technology (OT) solutions which protect mission-critical assets, today announced that it has joined the Operational Technology Cybersecurity Coalition (OT Cyber Coalition), a diverse group of leading cybersecurity vendors dedicated to improving the cybersecurity of OT environments. Launched in April, the OT Cyber Coalition supports an open, vendor-neutral approach to securing the nation’s critical infrastructure. Network Perception joins founding members Claroty, Forescout, Honeywell, Nozomi Networks and Tenable in the Coalition’s engagement with industry and government on how to best deploy data-sharing solutions that enhance the resiliency of our nation’s critical infrastructure. Network Perception solutions proactively and continuously assure the security of critical OT assets using intuitive network segmentation verification and visualization. Originally designed and built by a government-funded research team comprised of cybersecurity academics and industry experts in network security and critical infrastructure protection, the Network Perception NP-View platform has become the industry standard for the verification of proper network segmentation, the assurance of network security compliance, and the visualization of industrial control network environments. “When it comes to protecting the nation’s critical infrastructure, coordination and cooperation among the leaders in OT security technology is essential. “We’re proud to be a part of the collaboration with a diverse group of stakeholders responsible for protecting our nation’s critical infrastructure. Together we can not only advance the industry, but make our world a safer place.” Robin Berthier, Network Perception CEO and Co-Founder Other new members joining Network Perception as inductees into the OT Cyber Coalition, include ABS Group, Waterfall Security Solutions, and 1898 & Co. About the OT Cyber Coalition The Operational Technology Cybersecurity Coalition is a diverse group of leading cybersecurity vendors dedicated to improving the cybersecurity of OT environments. Representing the entire OT lifecycle, the OT Cyber Coalition believes that the strongest, most effective approach to securing our nation’s critical infrastructure is one that is open, vendor-neutral, and allows for diverse solutions and information sharing without compromising cybersecurity defenses. The OT Cyber Coalition was founded by Claroty, Forescout, Honeywell, Nozomi Networks, and Tenable in 2022. For more information, visit https://www.otcybercoalition.org/. About Network Perception Since 2014, Network Perception has set the standard for best-in-class OT network cybersecurity audit and compliance solutions. With intuitive, mapping-centric visualization and independent verification for network segmentation, Network Perception instantly and safely ensures compliance and protection.

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DATA SECURITY

Flow Security Launches Next-Gen Data Security Platform Following $10 Million Seed Round

Flow Security | August 05, 2022

Flow Security today announced $10M in seed funding and launched the first data security platform that discovers and protects both data at rest and in motion. The funding was led by Amiti, with participation from GFC, Amdocs Ventures, and industry leaders such as CyberArk CEO Udi Mokady and Demisto CEO and co-founder Slavik Markovich. Enterprises of all sizes continue to make heavy investments in technology stacks as they transition to modern cloud application architectures. This new era promises many benefits, but has also led to significant data sprawl and major difficulties in securing data. With the widespread adoption of modern architectures, securing sensitive data such as PII, PHI, financial information, and intellectual property has become a near-impossible task. Flow Security helps organizations overcome these challenges by continuously mapping and detecting all data-related risks for an improved data security posture. Flow is the only data security platform that supports use cases including discovering and classifying data flows to external services, policy enforcement, automatic data-related threat modeling, and reducing data access permissions to the minimum. Flow has a growing customer base in highly-regulated markets such as e-commerce, fintech, healthcare, insurtech, and more. "Discovery, mapping and protecting data is usually a manual process, which is not effective in large organizations," says Nir Chervoni, Head of Data Security of Booking.com, "Automatic data mapping should consist of analyzing the actual payload, and not only its metadata. So far, Flow is the only company I've seen that provides that capability for multiple scenarios." "Security and data protection teams are struggling to keep up with the rapid pace of today, and Flow is making their lives exponentially easier," said Ben Rabinowitz, Managing Partner and Founder at Amiti Ventures. "We're thrilled to be a partner on this journey, and eager to help capitalize on this opportunity to give security teams the technology they need to become business enablers." "We've reviewed dozens of different data security tools lately, and we weren't satisfied with any of them. "But Flow's data-in-motion approach is a game changer. It took the platform a few days to map data-related threats that usually take months of manual work to detect." Ralph Pyne, VP of Security at NextRoll "Data security is not a new problem, but the challenges are changing and growing," said Jonathan Roizin, co-founder and CEO of Flow Security. "Organizations are moving at a record pace and quickly transitioning to the cloud and cloud-first applications. These transformations often make life easier, but they also make the jobs of security professionals even more difficult. With Flow, security teams are no longer forced to chase down information. It simplifies security and regulatory processes and bridges the gap between security and development teams." About Flow Security Flow Security revolutionizes data security with the first platform that discovers and protects data not only at rest, but also in motion. Founded in 2021 by Jonathan Roizin and Rom Ashkenazi, the Israel-based company is backed by Amiti, GFC, Amdocs Ventures, and market-leading angel investors.

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SOFTWARE SECURITY

BlackBerry Helps Channel Partners Tap Exploding Managed Security Service Market

BlackBerry | June 09, 2022

BlackBerry Limited today announced a number of enhancements to the BlackBerry Partner Program to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for 24x7x365 Managed Extended Detection and Response (XDR) services, a market which industry experts expect will grow from $22.45 billion in 2020 to $77.01 billion by 2030. BlackBerry's 2022 Threat Report found SMBs experience 11-13 attacks every day. Amidst this growing threat landscape, the company has significantly increased its MSSP focus, launching new marketing incentives, a global hiring campaign to boost partner support and a revamped curriculum of training, tools and enablement resources to aid overall go-to-market efforts. Enhancements include: Greater Cybersecurity Protection for Customers & More to Sell – New products and services now available to MSSPs include CylanceGUARD®, CylancePERSONA™, and CylanceGATEWAY™. This will enable new service opportunities and help MSSPs secure their client environments. Increased Support & Field Seller Alignment – Commitment to significantly increase the size of BlackBerry's channel team, doubling employee headcount in roles such as partner management, customer success and channel enablement to ensure partners have the technical and sales support to compete and win in the crowded EDR/XDR market. BlackBerry has also introduced seller compensation on MSSP deals to encourage field alignment and to embrace MSSPs as a critical route to market. More Comprehensive Training – New BlackBerry Cyber Security Administrator (BCSA) technical training – aimed at MSSPs who will be configuring, managing, and troubleshooting BlackBerry UES products. Representing the next-generation evolution of the popular Cylance Security Professional Certification, the new program includes a blend of videos, instructor-led training, and online assessments on BlackBerry's industry-leading, AI-based, prevention-first solutions focused on preventing breaches before they happen. Lucrative Marketing Incentives – Expanded the generous 'Protect and Earn' partner incentive program that rewards MSSPs for uncovering and closing net-new BlackBerry logos. Partners earn cash-based rewards which are determined by the qualifying closed deal's Total Contract Value, with no limits. New Pricing – New flexible licensing and pricing options built to match the way MSSPs do business with customers. New MSSP-focused aid in partner business development including demand generation & sales support via proposal-based marketing funds, case studies, strategic Go-To-Market engagement and access to inside sales resources. The expanded investment and support for MSSPs comes following last month's joint warning from the Five Eyes Alliance of security authorities from the United Kingdom, Australia, Canada, New Zealand and the United States, highlighting an increase in malicious cyber activity targeting managed service providers (MSPs) and urging them to protect the IT supply chain with a fresh set of cybersecurity measures. "With headline-grabbing hacks and a cybersecurity talent gap showing no signs of letting up, SMBs have never been more under-staffed or ill-prepared to meet the challenges posed by the continuously evolving threat landscape. "Our top 20 MSSPs have grown more than 50 per cent year over year and demand for human threat experts is through the roof. To that end, BlackBerry is doubling down and increasing our focus on our MSSP partners to ensure they're set up for success." Colleen McMillan, VP, Global Channel Sales at BlackBerry About BlackBerry BlackBerry provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including over 195M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

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Spotlight

The risk of exposing personally identifiable information (PII) and protected health information (PHI) has many consumers reluctant to fully utilize and access the online health services and resources (eHealth) available, according to a study, Risks & Rewards of Online & Mobile Health Services: Consumer Attitudes Explored.

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