DATA SECURITY, PLATFORM SECURITY

mParticle announces new custom access roles API to enhance security of customer data

mParticle | October 10, 2022 | Read time : 02:50 min

mParticle
mParticle, a leader in customer data infrastructure, announced today that it is introducing Custom Access Roles to its platform, extending its enterprise-grade controls to enhance security and simplify compliance.

With customer data breaches in the news almost daily, there is a need for more robust data controls, especially for the world's largest brands. Modern security and compliance practices take a least privileged access approach to platform roles. To achieve true least privileged access, companies need to customize their roles to fit their business. Custom Access Roles give customers the flexibility to create unique roles tailored to the needs of not only marketers, developers, and product managers, but anyone in the company who works with customer data.

Custom Access Roles limit the number of users that have privileged access, thereby protecting customer data. As teams set out to build their first-party data set, data protection becomes even more important. Not all users need access to all customer data, and admins need to be able to assign access based on the nuances of their business. With Custom Access Roles, mParticle customers can decide which permissions belong to which roles, ensuring that the right users have access to the right data. For example, a "Developer" role could have access to set up a new integration, but not to create audiences. An "Auditor" role could have access to view reporting, but not to edit reports.

The mParticle Customer Data Platform (CDP) is the trusted customer data pipeline of the world's largest brands. It is the only CDP on the market with advanced security and privacy controls built for the compliance regulations enterprise organizations face. With over 300+ tested and trusted out-of-the-box integrations, infrastructure that spans the globe, and a solutions team with a proven track record of success. Custom Access Roles is another example of mParticle's focus on addressing enterprise-level challenges as they continue to evolve.

About mParticle
mParticle is an AI Customer Data Platform that powers the entire marketing stack with real-time customer data. Companies like NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale. Over the last year, the company has raised $150M in funding and acquired two startups, Vidora and Indicative. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Spotlight

In 2018, a large manufacturing organization experienced a ransomware attack resulting in a material security breach. The incident highlighted the need for a comprehensive cybersecurity program with greater visibility. The challenge was to implement a solution that was easy to manage and cost-effective while ensuring their sensit


Other News
ENTERPRISE SECURITY, PLATFORM SECURITY, SOFTWARE SECURITY

Cyber Security & Cloud North America – New Line-Up Speakers Announced

TechEx Events Ltd | April 17, 2023

The Cyber Security & Cloud Congress North America (17-18th May) has announced exciting new additions to its line-up of speakers and panellists for the upcoming two-day event in Santa Clara. The event will take place on May 17th and 18th, 2023, and will feature a diverse range of tech industry experts, including CIOs, CTOs, Cyber Security, Cloud Architects, and other key players in the field. Attendees will have a great opportunity to hear from the most talented speakers including: Prasanna P., Digital Transformation Leader – Enterprise Architecture & Enterprise Strategy Leader – Molina Healthcare Shea Lovan, Chief Security Officer – UC Santa Barbara Sachin Vaidya, EVP Chief Information Officer of Heritage – Bank of Commerce Kishore Viswanathan, Senior Technical Program Manager, Cybersecurity and Compliance – Lucid Motors Sameh Emam, Division Risk Manager – Union Bank Kavitha Venkataswamy, Director – Digital Product Security – Capital One Richard Paz, CISM, Cyber Security Engineer – NASA Jet Propulsion Laboratory & many more! In addition to these keynote speakers, the event will also feature several panel discussions covering a wide range of topics, including Zero Trust, Threat Detection & Response, Training, Talent & Culture, Identity & Access Management, Application Security, Data Security and more. Attendees will have the opportunity to network with other industry professionals and gain valuable insights into the latest trends and technologies shaping the cybersecurity and cloud technology landscape. The Cyber & Cloud Congress North America promises to be a knowledge-packed, innovative, and engaging event for all those interested in Cyber Security and Cloud technology, but also the newest technology solutions, products and services that will be showcased during the event. “We are thrilled to have such an outstanding group of speakers joining us for the Cyber & Cloud Expo,” said Lia Richards, Head of Conference. “With their diverse backgrounds and extensive experience, they will bring a wealth of knowledge and insights to our attendees. We look forward to hearing their perspectives on the most pressing issues facing the industry today”. WHAT ELSE TO EXPECT? Over the course of two days at Cyber Security & Cloud Congress North America attendees will have a great number of opportunities to visit exhibition stalls and connect with the representatives of some of the world’s biggest brands including IBM, IDC, Bosh, AWS, Zoho and many more, all implementing the latest in Cyber Security & Cloud technologies within their sectors. Paying attendees will also have a chance to join the networking party event following Day 1 of the conference, where all will be able to connect and network in a more relaxed setting, with free food and drinks provided. This opportunity is open for Gold and Ultimate Pass Holders, Speakers, Press, Sponsors, and Exhibitors. Find out more information here: https://www.cybersecuritycloudexpo.com/northamerica/networking-party/ Early-bird registration offering 25% discount of the full ticket price is open until 17th April, and interested attendees are encouraged to secure their tickets before the offer ends to avoid missing out on this exciting opportunity. Follow this link to discover ticket types and prices: https://www.cybersecuritycloudexpo.com/northamerica/ticket-types-and-prices/. About TechEx Events Ltd The TechEx Event portfolio is an international conference and tech showcasing cutting-edge tech innovation in enterprise. Featuring real-life use cases and in-depth industry insights, the event series delves into the AI, Big Data, Blockchain, Cyber Security, 5G, IoT and Edge Computing ecosystems. Running for over six years, our co-located events strengths lie within our expert community. We bring the heroes responsible for pushing game changing tech and strategy together, to craft relationships and creative solutions. We are the place where networking never stops – The one-stop-shop for enterprise innovators.

Read More