New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

The Content Advisory | February 07, 2019

With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing practices over the last year. 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago. 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature. 61% reported their organization is extremely/very committed to content marketing. 71% say content marketing technology is providing better insight into how their content is performing. 74% cited “coordinating content marketing efforts among multiple departments and brands” as the top unique content marketing challenge they face.

Spotlight

The Cisco 2016 Annual Security Report—which presents research, insights, and perspectives from Cisco Security Research—highlights the challenges that defenders face in detecting and blocking attackers who employ a rich and ever-changing arsenal of tools. The report also includes research from external experts, such as Level 3 Threat Research Labs, to help shed more light on current threat trends.


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PLATFORM SECURITY

CrowdStrike and Mandiant Form Mission-Focused Strategic Partnership to Protect Organizations Against Cyber Threats

CrowdStrike | April 08, 2022

CrowdStrike , a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data, and Mandiant , announced a strategic partnership that will help joint customers investigate, remediate and defend against increasingly sophisticated cybersecurity events that plague organizations globally. As part of the collaboration, Mandiant will utilize the CrowdStrike Falcon® platform and subscription offerings for its incident response (IR) services and proactive consulting engagements for joint customers. Further, the Mandiant Managed Defense offering intends to include support for customers leveraging the Falcon platform later this year.As two of the most respected leaders in the cybersecurity industry, CrowdStrike and Mandiant share a common mission to stop breaches and put customers' needs first. Both companies have long operated under the practice that in order to defend against tenacious cyber adversaries, there must be a combination of cutting edge products and elite cybersecurity experts. Because of this, both companies have embraced an open and collaborative approach with high caliber partners and technologies to provide organizations superior protection. Today’s complex threat environment calls for a collaborative approach that brings together industry-leading technologies and world class teams to build the strongest defense for customers, which is exactly what this partnership is about,” said George Kurtz, co-founder and chief executive officer of CrowdStrike. “CrowdStrike has worked with Mandiant many times over the years and there is a mutual respect for the caliber of technical and team expertise we both bring to the fight. We are proud to establish this alliance with them and to more effectively enable the people, processes and procedures necessary to secure the modern organization. “CrowdStrike and Mandiant have developed reputations as go-to cybersecurity resources for public and private sector entities across the globe,This partnership between two mission-focused companies strengthens cyber defenses at a time when cyber attacks have become a notable business issue faced by organizations every day.” -Kevin Mandia, chief executive officer of Mandiant. About CrowdStrike CrowdStrike , a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk — endpoints and cloud workloads, identity and data.Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities.Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value. About Mandiant, Inc. Since 2004, Mandiant® has been a trusted partner to security-conscious organizations. Effective security is based on the right combination of expertise, intelligence, and adaptive technology, and the Mandiant Advantage SaaS platform scales decades of frontline experience and industry-leading threat intelligence to deliver a range of dynamic cyber defense solutions. Mandiant’s approach helps organizations develop more effective and efficient cyber security programs and instills confidence in their readiness to defend against and respond to cyber threats.Join the conversation.

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DATA SECURITY

Wipro to Acquire Edgile to Strengthen its Leadership in Strategic Cybersecurity Services

Edgile | December 24, 2021

Wipro Limited, a leading global information technology, consulting and business process services company, today announced it has signed an agreement to acquire Austin, Texas headquartered Edgile, a transformational cybersecurity consulting provider that focuses on risk and compliance, information and cloud security, and digital identity. Edgile is recognized by security and risk leaders for its unique business-aligned cybersecurity capability, deep understanding of the changing regulatory environment and enabling cloud transformations that help secure the modern enterprise. In addition, the company’s “strategy-first” approach and “Quick Start” solutions will allow the combined entity to deliver enhanced value in strategic cybersecurity services. Together, Wipro and Edgile will develop Wipro CyberTransform™, an integrated suite that will help enterprises enhance boardroom governance of cybersecurity risk, invest in robust cyber strategies, and reap the value of practical security in action. In collaboration with an extensive roster of alliance partners from Wipro and Edgile, Wipro CyberTransform™ will enable organizations to accelerate their digital transformation and operate in virtual, digital supply chains all in a highly secure manner. “Adding Edgile’s strategic consulting capabilities and launching Wipro CyberTransform™ are significant milestones on our journey to becoming the trusted partner to security leaders and boardroom stakeholders. I see the team blending very well with Wipro’s CyberSecurists to deliver transformational cybersecurity on a global scale.” Tony Buffomante, Senior Vice President & Global Head – Cybersecurity & Risk Services, Wipro Don Elledge, Chief Executive Officer, Edgile, said, “We are immensely thrilled to join Wipro, a company we admire for its values and deep technology capabilities. Our collective full spectrum of cybersecurity risk consulting and security management capabilities will help our global customers to continue to securely embrace their digital transformation journey and sustain their on-going risk management priorities.” Earlier this year, Wipro strengthened its cybersecurity business by acquiring Ampion, a leading provider of cybersecurity services in Australia, and the cybersecurity practice at Capco, a leading consultancy in the BFSI sector in Europe and the US. Additionally, through its Wipro Ventures arm, the company continues to invest in innovative cybersecurity start-ups, demonstrating the firm’s strong commitment towards providing industry leading cybersecurity solutions across sectors and regions. Abry Partners, a minority private equity investor in Edgile, will fully exit its investment in Edgile as a result of this transaction. Piper Sandler acted as financial advisor to Edgile and Stone Key Partners LLC acted as financial advisor to Wipro for the transaction. About Wipro Limited Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have over 220,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future. About Edgile Edgile is the trusted leader in cybersecurity transformation and risk services partnering with the world’s leading organizations, including 31% of the Fortune 100 and 20% of the Fortune 500. Our strategy-first model optimizes today’s enterprise journey to the cloud and modernizes identity and security programs through a risk lens and expert compliance knowledge. We secure the modern enterprise by transforming risk into opportunity with solutions that increase business agility and create a competitive advantage for our clients.

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SOFTWARE SECURITY

ColorTokens Launches Xcloud, Autonomous Cloud Security Protection for All Enterprise Environments

ColorTokens | April 06, 2022

ColorTokens Inc., a leading innovator in autonomous Zero Trust cybersecurity solutions, announced the launch of its new product, Xcloud. Xcloud's agentless, automated, and deep scanning technology finds the most elusive threats across cloud and container environments fast and without disruption. Xcloud combines vulnerability management, malware detection, and compliance monitoring all in one platform, saving time, resources, and cost. Customers worldwide can now gain access to Xcloud directly from AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Today's enterprises are leveraging cloud technologies at a hyper-scale. According to the Gartner® Hype Cycle™ for Cloud Security, 2021, "By 2023, 70% of all enterprise workloads will be deployed in cloud infrastructure and platform services, up from 40% in 2020. By 2025, more than 99% of cloud breaches will have a root cause of preventable misconfigurations or mistakes by end-users." To address the unique challenges of cloud security — shortages of skilled staff, tools not designed for the cloud, limited or no visibility, and the inability to control cloud security — enterprises need simple, fast, agentless, and autonomous tools to provide the support they need. "In today's cloud era, it is widely embraced that cloud environments require agentless tools. But current tools for cloud security follow a fragmented approach, and these siloed point security tools cannot deliver end-to-end visibility on the comprehensive security posture of the enterprise business," says Rajesh Khazanchi, chief executive officer of ColorTokens. "ColorTokens now uniquely solves enterprise cloud security challenges, combining Xcloud with our comprehensive platform to bring unparalleled risk visibility, essential insights, and automation into the risks that threaten cloud and container environments." With nothing to install, deploy, or configure, Xcloud keeps you secure automatically. Xcloud uniquely allows security teams to find and fix the deepest risks in their cloud: Uncover more critical risks. Xcloud's ShadowScan™ dives deeper into workloads and containers at the OS level to detect vulnerabilities and risky configuration issues that are often missed. ShadowScan™ creates and scans a complete replica of workloads to eliminate disruptions, downtime, and impact to applications. Prevent supply chain attacks. Xcloud's ChainScan™ uncovers hidden vulnerabilities in critical application libraries and scans container and cloud workloads for all software dependencies. This allows enterprises to identify the risks introduced in third-party packages throughout their entire application software supply chain. Detect the latest threats. Xcloud automatically tracks the latest vulnerabilities and malware from multiple threat intelligence and vulnerability sources. Every security scan of environments uses a real-time database to find the latest threats so businesses can continuously detect and remediate new threats. "When compared to the two other leading solutions in the cloud security market, ColorTokens' Xcloud uniquely delivers brilliant ease of use and unmatched deep visibility into the cloud," says Harish Akali, CTO of ColorTokens. "As a result of Xcloud's automated, agentless, customer-obsessed approach, combined with its availability in AWS Marketplace, Xcloud delivers instantaneous onboarding and results and without any disruption." Ravi Pattabhi, VP of cloud security at ColorTokens To access Xcloud today, visit ColorTokens in AWS Marketplace. ABOUT COLORTOKENS ColorTokens Inc. is a leading innovator in SaaS-based Zero Trust cybersecurity solutions that provides global enterprises with a unique set of products and services for securing applications, data, and users across cloud and hybrid environments. Through its award-winning Xtended ZeroTrust™ Platform and context-aware machine learning-powered technologies, ColorTokens helps businesses accurately assess and improve their security posture dynamically.

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SOFTWARE SECURITY

ZeroEyes Announces Partnership with Veteran-Owned Cybersecurity Firm Layer 8 Security

Layer 8 Security | February 02, 2022

ZeroEyes, Inc., creators of the only AI-based video analytics platform focused solely on gun detection, is proud to announce its partnership with Philadelphia-based company, Layer 8 Security. Layer 8 Security is a cybersecurity consulting and technical services firm that arms organizations with practical security, compliance, and privacy strategies. Starting in 2022, Layer 8 Security will assist ZeroEyes with the company's information security certifications. Both companies are veteran-founded, owned, and operated, and are part of the Veterans Business Referral Network with over 200 members in the Greater Philadelphia area. In addition to the local connections, both companies are well-known on the national stage for being leaders in their respective disciplines. "I've known members of the ZeroEyes team for years,ZeroEyes' focus on gun detection and physical security complements our focus on being the 'sheepdogs,' protecting people in any way we can. In our case our focus is on data privacy and protecting businesses from hackers. I'm excited to leverage our shared goals as veterans helping veterans." Kevin Hyde, President and Co-Founder at Layer 8 Security "Layer 8 Security and ZeroEyes are both focused on security and building veteran-owned businesses," adds ZeroEyes' Chief of Staff, Kieran Carroll. "We're excited to support Layer 8 Security in their mission and appreciate their services in securing our own business." About ZeroEyes ZeroEyes is the industry's leading AI-based weapons detection solution. Our software integrates into existing security camera systems and sends out a series of alerts when a verified gun is detected via our best-in-class weapons detection algorithms. Founded by a team of Navy SEALs and military veterans with over 50 years of military experience with deep special operations and intelligence community expertise, ZeroEyes is the trusted weapons detection provider of numerous clients, including the US Department of Defense, leading public K-12 school districts, commercial property groups, Fortune 1000 corporate campuses, shopping malls, and big-box retail. About Layer 8 Security Layer 8 Security is a cybersecurity consulting, advisory, and technical services firm that arms organizations with practical security, compliance, and privacy strategies. Today's business environment requires seamless integration with third-party vendors, clients, and partners. Layer 8 Security ensures your information ecosystem is secure, compliant, and resilient to the severity and frequency of a disruption resulting from a cyber attack.

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Spotlight

The Cisco 2016 Annual Security Report—which presents research, insights, and perspectives from Cisco Security Research—highlights the challenges that defenders face in detecting and blocking attackers who employ a rich and ever-changing arsenal of tools. The report also includes research from external experts, such as Level 3 Threat Research Labs, to help shed more light on current threat trends.

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