New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

The Content Advisory | February 07, 2019

With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing practices over the last year. 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago. 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature. 61% reported their organization is extremely/very committed to content marketing. 71% say content marketing technology is providing better insight into how their content is performing. 74% cited “coordinating content marketing efforts among multiple departments and brands” as the top unique content marketing challenge they face.

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DATA SECURITY,PLATFORM SECURITY,SOFTWARE SECURITY

Fordefi Raises $18M Seed Round to Launch Institutional DeFi Wallet and Security Platform

Fordefi | November 09, 2022

Fordefi, a financial technology and software company, today announced an $18 million seed round and the public launch of its institutional MPC wallet built for transacting on decentralized applications (dApps). Led by Lightspeed Venture Partners, the investors of the firm's initial capital raise also include Electric Capital, Alameda Research, Jump Crypto, Castle Island, Pantera Capital, Illuminate Financial, PayPal Alumni Fund, Nima Capital, Digital Currency Group, Defiance Capital and StarkWare. "The Fordefi team is bringing to market a solution that addresses two of the biggest challenges in DeFi today: institutional-grade security and smart contract transparency," said Sam Harrison, Senior Advisor at Lightspeed Venture Partners and Managing Partner at Faction. "We are excited to support an experienced team bringing a powerful solution to market that directly solves pain points that have held institutions back from achieving the full potential of decentralized finance." "Wallet hacks made major headlines this year. Until now, decentralized finance was missing a secure, stable, and seamless way to connect to dApps," said Ken Deeter, Partner at Electric Capital. "Fordefi's single-browser extension paired with a top-notch institutional grade MPC wallet platform will unlock opportunities across DeFi for all crypto-native institutions. We're excited to be part of Fordefi's journey, as an investor, design partner and customer." Introducing the Fordefi Platform Co-founders Josh Schwartz, CEO, Dima Kogan, CTO, and Michael Volfman, Vice President of Research and Development, began developing the Fordefi platform in 2021, an unprecedented year for crypto adoption, as institutions took notice of the explosive growth and massive volumes of digital assets moved into the markets. A boom in the development of new blockchains and decentralized applications created opportunities for investing that institutions could not safely participate in, as available wallets had been designed years before and lacked the technology to securely and confidently connect them. "Decentralized finance is evolving quickly and its complexities require a dynamic solution," said Schwartz. "Legacy wallet providers are unable to meet the needs of institutions that want to access the new opportunities DeFi has created while ensuring their assets are protected. Fordefi has taken a DeFi-first approach and has built a solution engineered for how clients interact with dApps." "DeFi transactions are much more complex than simple asset transfers, and that's the key to DeFi's exciting new opportunities," said Kogan. "Unfortunately, this complexity also brings with it many new security risks. Fordefi enables institutions to interact with DeFi applications with increased operational efficiency and security through in-depth visibility into each transaction and the ability to set the right controls." A first of its kind wallet and security platform, Fordefi enables market participants to easily and securely connect to decentralized applications. Fordefi's platform is the only institutional MPC wallet on the market built for firms transacting on decentralized applications across blockchains. The solution delivers a previously unavailable degree of insight into transactions, translating smart contracts into language that users can understand, simulating every transaction in advance and independently verifying dApp names. Its advanced MPC key management capabilities are built to protect against any single point of failure, and the platform's unique policy management capabilities offer users the ability to create and define their own workflows, proactively protecting themselves from both internal and external vulnerabilities. "Fordefi has been a tremendous addition to our DeFi workflow. We've seen accelerated deployment efficiency across a comprehensive set of on-chain opportunities, alongside enhanced user intuitiveness and without compromising security." Shane Al, Head of Investments at Arc Capital and Fordefi design partner. "The Fordefi platform provides robust solutions for institutions to access thousands of DeFi opportunities with the highest levels of security. The platform is extremely customizable and allows us to manage our own policies and controls, ensuring a balance between flexibility and security - crucial for liquid fund strategies." Jacob Goh, Head of Operations & Investor Relations at DeFiance Capital, Fordefi investor and design partner. About Fordefi Fordefi's MPC wallet platform and Web3 gateway enables institutions to seamlessly connect to dApps across a wide range of chains while keeping digital assets secure. Fordefi is the first institutional MPC wallet and security platform built for decentralized finance (DeFi), offering MPC key management, self-serve DeFi policy controls, time-of-transaction smart contract insights, transaction simulation and risk alerts. Fordefi was founded in 2021 by crypto custody and cybersecurity experts, and designed in close collaboration with industry-leading trading firms, funds and custodians. Fordefi is a financial technology and software company with offices in New York and Tel Aviv. About Fordefi's Founders Josh Schwartz, Dima Kogan and Michael Volfman founded Fordefi after establishing themselves with decades of experience as leaders in crypto, cybersecurity, and financial services. Schwartz served as Chief Operating Officer at Curv, an institutional MPC wallet acquired by PayPal in 2021, and was Vice President of Sales at digital custody platform BitGo. Dr. Kogan's career spans more than 15 years in academia, industry and government. He received his PhD from Stanford with a specialization in applied cryptography and was awarded the "Best Young Researcher" prize at Eurocrypt 2018, the Theory of Cryptography Conference 2019, and Eurocrypt 2020. Volfman is an engineering manager with 20 years of experience in cybersecurity, serving as Vice President of R&D at Toka, was Chief Technology Officer and co-founder of an edtech startup, and a Director at Guardicore.

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SOFTWARE SECURITY,WEB SECURITY TOOLS,WIRELESS AND MOBILE SECURITY

Airbyte Integrates with dbt Cloud to Bring Together Leading Data Integration and Transformation Technologies

Airbyte | December 07, 2022

Airbyte, creators of the fastest-growing open-source data integration platform, today announced a deeper partnership with dbt Labs, the pioneer in analytics engineering. The partnership now includes a new integration that allows dbt Cloud customers to trigger dbt jobs from directly within Airbyte Cloud. The integration brings together two of the leading open-source products in the data ecosystem, making it simpler than ever to move and transform data, while minimizing the risk of lock-in. Airbyte helps move data from a collection of sources, and dbt helps organize that data for analysis by, for example, consistently defining key business logic or standardizing data structures. “Our companies already share hundreds of users and now they will see the integration of our Cloud products, making it simple to use the two together,” said Michel Tricot, co-founder and CEO of Airbyte. “With partners like dbt Labs, we are building a more open modern data stack to better serve the data community.” “We’re thrilled to deepen this partnership with Airbyte, a company with whom we are aligned regarding the importance of open standards in the data ecosystem. This partnership and integration will help better serve our joint users, customers, and the data community as a whole.” Nikhil Kothari, director of technology partnerships at dbt Labs With its growing community of 10,000 data practitioners and 600 contributors, Airbyte is redefining the standard of moving and consolidating data from different sources to data warehouses, data lakes, or databases in a process referred to as extract, load, and, when desired, transform (ELT). Over the past year and a half, more than 25,000 companies have used Airbyte to sync data from sources such as PostgreSQL, MySQL, Facebook Ads, Salesforce, Stripe, and connect to destinations that include Redshift, Snowflake, Databricks, and BigQuery. Airbyte’s open-source data integration solves two problems. First, companies always have to build and maintain data connectors on their own because most less popular “long tail'' data connectors are not supported by closed-source ELT technologies. Second, data teams often have to do custom work around pre-built connectors to make them work within their unique data infrastructure. dbt Cloud enables data teams to develop faster and collaborate more effectively to build and deploy production-grade data pipelines with version control and CI/CD, pre-production testing and documentation of models, modular SQL modeling, and dependency management built in. dbt Cloud provides a centralized development experience to safely deploy, monitor, and investigate transformation code with a web-based user interface. About Airbyte Airbyte is the open-source data integration leader running in the safety of your cloud and syncing data from applications, APIs, and databases to data warehouses, lakes, and other destinations. Airbyte was co-founded by Michel Tricot (former director of engineering and head of integrations at Liveramp and RideOS) and John Lafleur (serial entrepreneur of dev tools and B2B). The company is headquartered in San Francisco with a distributed team around the world.

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DATA SECURITY,PLATFORM SECURITY,SOFTWARE SECURITY

Absolute Software Unveils New Product Innovations for Resilient Zero Trust

Absolute | December 01, 2022

Absolute Software™ , the only provider of self-healing, intelligent security solutions, today announced new product innovations, empowering customers with deeper visibility and intelligence, expanded software integrations, and a refreshed user experience through its latest updates to Absolute Secure Endpoint and Absolute Secure Access. These product releases continue the company’s investment in bringing together the combined power of Absolute Secure Endpoint and Absolute Secure Access with our unique, firmware-embedded self-healing capability, enabling customers to achieve truly resilient Zero Trust environments and deliver an optimal user experience. This announcement builds on the launch of Absolute ZTNA – the industry’s first self-healing Zero Trust Network Access (ZTNA) solution – and Absolute Insights™ for Endpoints and Network, providing unparalleled intelligence into device, application, and network performance. Embedded in more than 600 million devices, Absolute is the only intelligent security solutions provider capable of delivering visibility, control, and resiliency across endpoints, applications, and network connections. The Absolute Platform enables IT and security teams to ensure their endpoints remain compliant and mission-critical applications remain operational, and empowers them to transition from traditional VPNs to a resilient Zero Trust approach without hindering security or user productivity. A recent 451 Research report validates Absolute’s differentiated platform approach and capabilities, saying: Too often, organizations don’t fully consider the resilience of the deployed zero-trust environment, and network access and device security are handled independently. It’s a situation that complicates security operations and one that can impact employee productivity. “Our common platform addresses a wide range of market needs, as we have the unique ability to apply self-healing capabilities to devices, applications, and network access. “Organizations are acknowledging that they need resilience-focused Zero Trust approaches, capable of integrating endpoint and access assessments at every step. By providing the critical components needed to achieve that resiliency - deep visibility, intelligence, and firmware-embedded Persistence - we are enabling them to not only protect devices, data, and users but also ensure critical controls are operating at maximum efficacy.” John Herrema, EVP of Products and Strategy at Absolute New capabilities available to Absolute Secure Endpoint customers in the latest product release include: Public API Expansion: The latest Absolute Secure Endpoint release adds new Public APIs to our existing library, allowing customers and partners to integrate our device actions into their existing workflows - significantly improving the efficiency of their existing workflows and enhancing automation capabilities. Absolute Connector for ServiceNow™: The Absolute Connector for ServiceNow enables joint customers to access Absolute’s comprehensive asset intelligence and single source of truth within their ServiceNow platform environment – enabling them to efficiently respond to service requests, supplement their ServiceNow workflows, and rapidly demonstrate compliance. Expanded Application Resilience™ Catalog: The Absolute Application Resilience catalog now includes support for more than 60 critical security applications that IT and security administrators can self-heal across their endpoints. Recent additions include WinMagic® MagicEndpoint™, Dell™ Trusted Device, Deep Instinct™, Norton 360™, OPSWAT™, UNOWHY™, Aranda Software™, and Pixart® MDM. The company also announced upcoming server and client enhancements to Absolute Secure Access, including: New Look and Feel: The names, status icons, fonts, and colors have been updated to reflect new product names and refreshed corporate brand; the core functionality and upgrade experience remain smooth and easy. SaaS Enhancements: The SaaS offering adds native NAT capabilities and enhanced alerting. Enhanced 5G Telemetry and Detection: Insights for Network dashboards that display cellular coverage, signal quality, and usage now include the 5G mid-band spectrum, and reflect improved 5G sensitivity. Deeper Visibility: The Secure Access/webService API has been enhanced, offering programmatic access to key pool performance metrics, including status information for our Active/Active server infrastructure. Faster NAC Checks: NAC capabilities are optimized, significantly reducing the time it takes for the VPN to connect and begin tunneling traffic. Android Client Enhancements: Collecting network telemetry on Android devices can now be done with the screen off to improve battery life, ensuring that administrators have actionable device and network information even if a device is in sleep mode. The Android cryptographic libraries providing FIPS 140-2 cryptography are also updated. The features included in the latest Absolute Secure Endpoint release are available now. For additional details, including which are available to Control, Visibility, or Resilience tier customers, visit here. The company expects to make Absolute Secure Access updates available to customers in January 2023. About Absolute Software Absolute Software is the only provider of self-healing, intelligent security solutions. Embedded in more than 600 million devices, Absolute is the only platform offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network connections - helping customers to strengthen cyber resilience against the escalating threat of ransomware and malicious attacks. Trusted by 18,000 customers, G2 recognized Absolute as a leader for the eleventh consecutive quarter in the Fall 2022 Grid® Report for Endpoint Management and as a high performer in the Grid Report for Zero Trust Networking.

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PLATFORM SECURITY,SOFTWARE SECURITY

Stellar Cyber Integrates with Netskope to Deliver World-Class User Context, Speeding Investigations and Improving Security Outcomes

Stellar Cyber | December 20, 2022

Stellar Cyber, the innovator of Open XDR, today announced a new integration with Netskope, a global leader in secure access service edge (SASE). This powerful integration makes it easy for enterprise and MSSP users of the Stellar Cyber Open XDR platform to improve visibility of risks and threats by incorporating the rich user-centric data generated by Netskope in every investigation conducted by their security analysts. Under this integration, Netskope maintains visibility and control across five lanes of user traffic, including web, managed SaaS, unmanaged SaaS, cloud service providers, and public-facing custom apps in one single-pass cloud architecture. At the same time, Stellar Cyber ingests, normalizes, and analyzes Netskope data and all other collected data to identify potential threats creating prioritized, investigation-ready incidents. As security analysts complete incident investigations, Stellar Cyber automatically initiates response actions to third-party products integrated into the solution, including Netskope. “Making it easy for our customers that use Stellar Cyber to incorporate Netskope’s valuable user insights into their investigations is another way for us to bring them new levels of security visibility. “Making security analysts more productive means attacker dwell time decreases, reducing the risk of breach across our customer's environment.” Andy Horwitz, VP of Business Development at Netskope “Automatically incorporating Netskope’s rich user data into every investigation in the Stellar Cyber platform adds critical context that previously required significant manual effort, which should be especially important to customers with lean security teams focused on reducing the workload on their SOC analysts,” said Andrew Homer, VP, Technology Alliances at Stellar Cyber. “With this integration, we continue to deliver what our customers, and the market, expect.” About Stellar Cyber Stellar Cyber’s Open XDR platform delivers comprehensive, unified security without complexity, empowering lean security teams of any skill to secure their environments successfully. With Stellar Cyber, organizations reduce risk with early and precise identification and remediation of threats while slashing costs, retaining investments in existing tools, and improving analyst productivity, delivering an 8X improvement in MTTD and a 20X improvement in MTTR. The company is based in Silicon Valley.

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Are you aspiring to work in the cyber security industry but lack coding skills? Is it really a must-have skill to possess? Find out as Watchman explains the situation.

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