Quarter of Brits Would Switch Providers Following a Breach
Infosecurity Magazine | November 26, 2015
More than two-thirds of consumers would stop using a bank or retailer’s web site if the firm suffered a data breach, according to new research from NTT Com Security, which drives home the importance of effective cybersecurity as we head into the busy festive season. The global security firm interviewed over 500 UK consumers to explore the notion of trust online and found some pretty stark evidence for CISOs everywhere. Some 68% of respondents claimed they’d stop using a site altogether—24% would move to a competitor and 44% would stop until the problem was fixed.