SOLVING NEW AUTHENTICATION CHALLENGES WHILE FINDING PARITY BETWEEN USER EXPERIENCE AND SECURITY
Unfortunately, most businesses are making the fundamental mistake when it comes to authentication and are thinking inside-out, but by thinking outside-in, they would automatically put the Customer first. Until now, strong (and not so strong) authentication to services seems to have been driven by an inside-out way of thinking. The institutions think about what works best for them: what fits into their infrastructure; what is the cheapest yet compliant approach? For customers, this means that they must use what their service provider offers to them. Companies must also be aware of insider risks and by implementing a Zero Trust approach of ‘never trust, always verify’, they can better secure the access to their assets. In this KuppingerCole webinar, we will address the following.