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Like, share and destroy: How to protect your business from the social media threat
Social media is now the window to any business. 83% of organizations use social media as a marketing tactic, making it the most popular marketing tool. It is updated far more regularly than any website and businesses build a following based on publishing engaging content regularly. While businesses see the importance of using social media to quickly build their brand and reputation, there has been little emphasis on the downside to this. How social media can destroy a company’s reputation in an instant. With just the slip of a finger, an organization can go from a well-respected brand to the center of a Twitter-fueled hate campaign. For example, in 2011, an employee at Chrysler sent out a tweet on the company Twitter feed that contained expletives about driving capabilities in Detroit. This sparked outrage, both on social media and with the press and a statement of apology had to be issued as well as the employee getting fired for ruining the brand’s reputation.
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