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The Hunt for 3ve
Every year brings new levels of sophistication and innovation in cybercrime, and the last year was no exception. Over the course of last year, we investigated one of the most complex and sophisticated ad fraud operations we have seen to date. We named this operation “3ve” (pronounced “Eve”), and we’re sharing what we’ve learned from our investigation into its activity with the broader community to promote collaboration in the ongoing fight against cybercrime. These efforts demonstrate how effective cooperation and collaboration across the digital advertising industry can be in curbing ad fraud.
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