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Cyber Security Marketing Tactics That Actually Work
Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping. In fact, according to a Cybersecurity Market Report published by Cybersecurity Ventures, worldwide spending on cybersecurity products and services is predicted to surpass $1 trillion from now until 2021. This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute. Though there is clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience. If your company wants to improve demo sign-ups and drive sales, you’ll need to find ways to make your service stand out in the crowd. Having worked with cyber security clients, we understand that it can be a challenge to stand out in the crowd and communicate the value of your brand. Over the past few years, we’ve identified a number of tactics that work well for cyber security companies and that ultimately generate demo trials and increase sales.
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