Home > Resources > Whitepapers > Compete and Win in the Age of Account Based Buying

Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

Horizon3.ai

Horizon3.ai's mission is to help you find and fix attack vectors before attackers can exploit them. NodeZero, our autonomous penetration testing solution, enables organizations to continuously assess the security posture of their enterprise, including external, identity, on-prem, IoT, and cloud attack surfaces. Like APTs, ransomware, and other threat actors, our algorithms discover and fingerprint your attack surface, identifying the ways exploitable vulnerabilities, misconfigurations, harvested credentials, and dangerous product defaults can be chained together to facilitate a compromise.

OTHER WHITEPAPERS

Upchain Security Whitepaper

whitePaper | October 26, 2022

Upchain is a cloud-based product data management and product lifecycle management software that offers benefits of PDM/PLM through web browsers, APIs, CAD and Microsoft Office plugins, while securely processing customer data in the cloud.

2023 Data Protection Trends Executive Brief United States Edition

whitePaper | February 8, 2023

In late 2022, an independent research firm completed their survey of 4,200 unbiased IT leaders and implementers on a variety of data protection drivers, challenges, and strategies — including 1175 in United States. This broad-based market study on unbiased organizations is conducted annually on Veeam’s behalf to understand how the data protection market continues to evolve, so that Veeam can ensure product strategies and market initiatives align with where the market is going.

Security Whitepaper 2023

whitePaper | July 18, 2023

Statype asks a lot from our customers: we ingest sensitive financial, performance, and customer information to generate deep insights. Our customers trust us to get this right because security is a core tenant of everything we build, and we prioritize getting security right

Autodesk® Fusion 360 Security Whitepaper

whitePaper | October 27, 2022

Autodesk® Fusion 360™ is the first 3D CAD, CAM, and CAE tool of its kind. It connects your product development process in a single cloud-based platform that works on both Mac and PC. The Fusion 360 tools enable fast and easy exploration of design ideas with a secure and integrated concept-to-fabrication toolset that extends to include web browsers and mobile devices.

Cloud-Native Ransomware – How attacks on availability leverage cloud services

whitePaper | December 13, 2022

Ransomware is a financially motivated crime with the goal of inhibiting business systems and obtaining a ransom payment. Historically, ransoming data residing in traditional on-premises enterprise workloads and government systems have resulted in ample financial gain for assailants using ransomware attacks.

Adobe Primetime Advertising Security Overview

whitePaper | December 30, 2022

At Adobe®, we take the security of your digital experience and assets seriously. Security practices are integrated into our internal software development processes, operations, and tools. Our cross-functional incident response teams are proactive and nimble in preventing, detecting, and responding to incidents. Furthermore, our collaborative work with partners, leading researchers, and other industry organizations helps us stay updated with the latest threats, vulnerabilities, and security best practices; thereby enabling us to continually build security into the products and services we offer and regularly incorporate advanced security techniques into our product and service offerings.

Compete and Win in the Age of Account Based Buying