Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

Etonwood Limited

Etonwood specialises in searching for and attracting infrastructure technologists within financial markets. Our clients consider us to be a trusted part of their recruitment process. Our experience is both broad and deep, and our approach to our work is driven by focus, intelligence and attention to detail.

OTHER WHITEPAPERS
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2023 Cloud Security Trends | Sponsored by AWS Marketplace

whitePaper | January 18, 2023

In the past few years, major cloud providers are improving their security controls for customers and increasing visibility into their security solutions. Emerging trends such as endpoint detection and response and Zero Trust have focused the security community on the capabilities and services of both cloud and solution providers.

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ZTE Cybersecurity White Paper 2021

whitePaper | October 29, 2021

Telecommunications equipment and systems, as critical infrastructure for a nation, have been widely valued by governments, operators, and users worldwide. Currently, the deployment of 5G has begun. Featuring faster speed, greater network capacity, and ultra-low latency, 5G will redefine the operation of critical infrastructure from the factory floor to the cloud. Its new technologies including Software-Defined Networking (SDN), Network Function Virtualization (NFV), Multi-access Edge Computing (MEC), and network slicing are paving the way for smart cities, remote surgery, autonomous vehicles, and large-scale Internet of Things (IoT) connectivity.

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Cybersecurity for Industry

whitePaper | November 24, 2022

This white paper provides an overview of “Cybersecurity for Industry.” It describes the threats and hazards to which industrial automation systems and production plants are exposed and introduces concepts for minimizing these risks and instituting a level of protection that’s acceptable on economic as well as security grounds.

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Check The Locks

whitePaper | October 4, 2022

Organizations have invested millions towards improved information security since the start of the pandemic, which galvanized a worldwide explosion of cybercrime. C-suites are increasingly recognizing cybersecurity as a business risk, viewing its necessity as more than just an IT problem.

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Managing the IT Modernization Elephant A bite-sized approach to digital modernization

whitePaper | June 15, 2022

There’s an old saying, “How do you eat an elephant? One bite at a time.” In some cases, the task of technology modernization is akin to eating an elephant. Government agencies are filled with legacy applications, many of which have been heavily customized over decades of operation.

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Network Traffic Analysis (NTA): A Cybersecurity ‘Quick Win’

whitePaper | February 27, 2020

According to research from ESG and the Information Systems Security Association (ISSA), 91% of cybersecurity professionals believe that most organizations are either extremely or somewhat vulnerable to a significant cyber-attack or data breach.1 This level of cyber-risk demands immediate attention and action from CISOs, CIOs, and business executives. As a result, 62% of organizations plan to increase cybersecurity spending in 2020.2 Here’s the problem: Increasing security budgets alone isn’t enough. CISOs need quick and easy wins that can greatly bolster security efficacy and streamline operations without demanding massive projects and vast resources. There is a lot of work ahead. This white paper concludes.

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Spotlight

Etonwood Limited

Etonwood specialises in searching for and attracting infrastructure technologists within financial markets. Our clients consider us to be a trusted part of their recruitment process. Our experience is both broad and deep, and our approach to our work is driven by focus, intelligence and attention to detail.

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