The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Brain-Friendly

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling).

OTHER WHITEPAPERS
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GBM Security Whitepaper

whitePaper | November 10, 2019

We are living in an era of digital disruption. Multiple industries are being disrupted, or fear being disrupted in the near future. Business models are evolving to cater to the dynamic markets and digital transformation that seems to be the answer to changing business models. Digital transformation is rapidly becoming a key priority in most industries, as organizations adapt to changing markets by leveraging technologies to build IT-centric business models. In general, organizations are using digital transformation to reach their goals of achieving greater agility, improving operational efficiency, improving customer experiences, and developing new revenue streams.

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AWS Best Practices for DDoS Resiliency

whitePaper | December 5, 2019

You work to protect your business from the impact of Distributed Denial of Service (DDoS) attacks, as well as other cyberattacks. You want to keep your customers’ trust in your service by maintaining the availability and responsiveness of your application. And you want to avoid unnecessary direct costs when your infrastructure must scale in response to an attack.

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Revolutionizing cybersecurity

whitePaper | October 31, 2021

FINX, a platform established since 2018 that is enabled by blockchain technology to create the world’s 1st comprehensive decentralized banking platform. FINX aspires to resolve the problem of high banking costs imposed by conventional banks and serve the unbanked market in Southeast Asia.

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Warring State - China's cybersecurity strategy

whitePaper | December 1, 2019

Cyberspace and information technology have enabled the economic, political, and cultural inte - gration of the United States and China. However, interdependence creates costs as well as benefits. Increased interconnection has also contributed to major obstacles in the bilateral relationship, generating mutual distrust of incentives, actions, and norms in cyberspace. Information technology raises new challenges for states by allowing actors to exploit networks, conduct cyber espionage, or compromise national security with greater ease.

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Recommended Criteria for Cybersecurity Labeling of Consumer Software

whitePaper | February 4, 2022

Software is an integral part of life for the modern consumer. Nevertheless, most consumers take for granted and are unaware of the software upon which many products and services rely. From the consumer’s perspective, the very notion of what constitutes software may even be unclear. While enabling many benefits to consumers, that software that is, software normally used for personal, family, or household purposes can also have cybersecurity flaws or vulnerabilities which can directly affect safety, property, and productivity.

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Cybersecurity Whitepaper 2018

whitePaper | December 12, 2019

Most of the Small to medium-sized companies are unaware about the ways in which they’re vulnerable. More than 45% mistakenly believe they’re not a viable victim. They are just too small a target in comparison to larger organizations and tend to have a blind eye towards the cyber threats they face, which is in sharp contrast to what attackers think.

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Spotlight

Brain-Friendly

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling).

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