USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

McLaren Software

"McLaren Software, a subsidiary of Idox plc, is a leading supplier of engineering document control, project collaboration and computer aided facilities management applications. McLaren solutions are designed to help owner operators, EPC contractors and construction companies design, construct, operate and manage safe, efficient and compliant plants and facilities. Support is provided for all every stage of asset lifecycle from initial design, through construction, handover & commissioning to operations & maintenance. Our customers include oil & gas, utilities, pharmaceutical and owner operators in asset intensive industries, corporate, commercial and public real estate."

OTHER WHITEPAPERS
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Symantec White Paper - The Cyber Resilience Blueprint: A New Perspective on Security

whitePaper | January 2, 2020

In this sophisticated threat environment, traditional security tactics are failing. Symantec encourages organizations to revisit their security posture to build a more cyber resilient enterprise. Resilience is not defined by a series of checklists, but through evaluations based on the current threat environment and the acceptable risk level for the organization.

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2022 Trends in Securing Digital Identities

whitePaper | August 22, 2022

Managing the ecosystem of identities accessing enterprise resources has only gotten more complicated during the past several years. Between the increasing number of identities, the challenges posed by phishing attacks, and the continued growth of cloud adoption, enterprises are under pressure to ensure the army of remote workers, contractors, and employees accessing network resources are doing so securely and successfully.

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Cyber security considerations 2022

whitePaper | September 12, 2022

The threat landscape is expanding. Cybercriminals are as entrepreneurial as ever and using increasingly sophisticated tools and technologies. In this fluid environment, we believe Chief Information Security Officers (CISOs) and their teams should adopt a mindset of enablement — cyber security is no longer just about prevention.

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Check The Locks

whitePaper | October 4, 2022

Organizations have invested millions towards improved information security since the start of the pandemic, which galvanized a worldwide explosion of cybercrime. C-suites are increasingly recognizing cybersecurity as a business risk, viewing its necessity as more than just an IT problem.

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identity and zero trust - H-ISAC

whitePaper | August 25, 2022

These days, you can’t have a conversation about cybersecurity without talking about zero trust. The security concept requires that all individuals and devices on a network be continuously authenticated, authorized, and monitored. Gone are the days of letting someone in the front door, giving them a role with access privileges and then having them go about their merry way.

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Network Traffic Analysis (NTA): A Cybersecurity ‘Quick Win’

whitePaper | February 27, 2020

According to research from ESG and the Information Systems Security Association (ISSA), 91% of cybersecurity professionals believe that most organizations are either extremely or somewhat vulnerable to a significant cyber-attack or data breach.1 This level of cyber-risk demands immediate attention and action from CISOs, CIOs, and business executives. As a result, 62% of organizations plan to increase cybersecurity spending in 2020.2 Here’s the problem: Increasing security budgets alone isn’t enough. CISOs need quick and easy wins that can greatly bolster security efficacy and streamline operations without demanding massive projects and vast resources. There is a lot of work ahead. This white paper concludes.

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Spotlight

McLaren Software

"McLaren Software, a subsidiary of Idox plc, is a leading supplier of engineering document control, project collaboration and computer aided facilities management applications. McLaren solutions are designed to help owner operators, EPC contractors and construction companies design, construct, operate and manage safe, efficient and compliant plants and facilities. Support is provided for all every stage of asset lifecycle from initial design, through construction, handover & commissioning to operations & maintenance. Our customers include oil & gas, utilities, pharmaceutical and owner operators in asset intensive industries, corporate, commercial and public real estate."

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