USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

DNA Infotel Private Limited

mapDNA Infotel Pvt. Ltd. started its operations in Virar & Nalasopara in 2008. DNA Infotel is an associate Company of M/s Digital Network Associates Pvt. Ltd. (DNA). DNA has established its presence in Tarapur MIDC, Boisar and Palghar region. DNA specialises in providing Enterprise Broadband services for HeavyIndustries and for whom Internet is like blood into arteries and veins. DNA also has its presence in Boisar, Palghar, Saphale & Kelwe regions.

OTHER WHITEPAPERS
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Warring State - China's cybersecurity strategy

whitePaper | December 1, 2019

Cyberspace and information technology have enabled the economic, political, and cultural inte - gration of the United States and China. However, interdependence creates costs as well as benefits. Increased interconnection has also contributed to major obstacles in the bilateral relationship, generating mutual distrust of incentives, actions, and norms in cyberspace. Information technology raises new challenges for states by allowing actors to exploit networks, conduct cyber espionage, or compromise national security with greater ease.

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Avoiding the Security Pitfalls of Digital Transformation

whitePaper | April 1, 2020

Avoiding the Security Pitfalls of Digital Transformation is a webinar that will explore how organizations can cut through the noise and make a success of cloud transformation, leveraging the benefits of cloud technologies including efficiency, agility and scalability while avoiding the pitfalls.

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VIRSEC ® SECURITY PLATFORM

whitePaper | December 10, 2019

Advanced application attacks that weaponize at runtime (WRT) are increasingly putting businesses at risk. These attacks challenge application security by leveraging fileless malware, memory corruption and uncommon vulnerabilities to evade traditional security solutions. WRTs manipulate legitimate processes and enable stealthy execution of malicious code, resulting in data breaches, damaged infrastructure, and financial losses.

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A Lifeline: Patient Safety and Cybersecurity

whitePaper | December 3, 2019

Healthcare information is unique and personal to us all.Indeed,the patient is at the center of healthcare, as it would not exist if the patient did not exist. Bits and bytes in today’s digital world have real significance when it come to patient care lives are on the line.

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ZTE Cybersecurity White Paper 2021

whitePaper | October 29, 2021

Telecommunications equipment and systems, as critical infrastructure for a nation, have been widely valued by governments, operators, and users worldwide. Currently, the deployment of 5G has begun. Featuring faster speed, greater network capacity, and ultra-low latency, 5G will redefine the operation of critical infrastructure from the factory floor to the cloud. Its new technologies including Software-Defined Networking (SDN), Network Function Virtualization (NFV), Multi-access Edge Computing (MEC), and network slicing are paving the way for smart cities, remote surgery, autonomous vehicles, and large-scale Internet of Things (IoT) connectivity.

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Project Blackfin: Automated Breach Detection Using Intelligent Agents

whitePaper | December 4, 2019

This paper describes a distributed anomaly detection approach designed to accurately track actions performed by adversaries across a network. The illustrated approach involves running multiple machine learning models on both endpoints and the network as well as on a centralized backend, and includes communication and replication of learned states between these models.

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Spotlight

DNA Infotel Private Limited

mapDNA Infotel Pvt. Ltd. started its operations in Virar & Nalasopara in 2008. DNA Infotel is an associate Company of M/s Digital Network Associates Pvt. Ltd. (DNA). DNA has established its presence in Tarapur MIDC, Boisar and Palghar region. DNA specialises in providing Enterprise Broadband services for HeavyIndustries and for whom Internet is like blood into arteries and veins. DNA also has its presence in Boisar, Palghar, Saphale & Kelwe regions.

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