USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Kommlabs Dezign Pvt. Ltd.

"Kommlabs, a Homeland Security company, is headquartered in New Delhi with offices in Asia, the Middle East and Africa. We develop and provide Strategic and Tactical Solutions for Counter Terrorism, Intelligence and Law Enforcement Agencies. Kommlabs is a privately owned company; this means your confidentiality is assured! We take pride in creating innovative solutions and providing excellent after-sales service. Kommlabs is a fun place to learn, work and grow!"

OTHER WHITEPAPERS
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Madcap Central Security Whitepaper

whitePaper | February 8, 2023

MadCap Central leverages the security, power, and flexibility of the cloud to mitigate or eliminate many of the technical hurdles faced by both content creators and information technology professionals. The overhead traditionally associated with managing complex systems can hinder the ability to create content and deliver content efficiently. The goal of this document is to provide a high-level overview of the ways that Central addresses these challenges.

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Cloud-Native Ransomware – How attacks on availability leverage cloud services

whitePaper | December 13, 2022

Ransomware is a financially motivated crime with the goal of inhibiting business systems and obtaining a ransom payment. Historically, ransoming data residing in traditional on-premises enterprise workloads and government systems have resulted in ample financial gain for assailants using ransomware attacks.

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Security White Paper for Synappx Applications and Services

whitePaper | September 28, 2022

Synappx application services help bring smarter office experiences. They are designed to help optimize hybrid collaboration experiences. Synappx application services are protected by a robust, layered security system to ensure the system and its components are not opening points of vulnerability for your data or networks. Through a combination of world-class technology providers including Microsoft Azure, Google Workspace and security best practices, your use of the Synappx application services helps keep your information safe and secure while helping you enhance productivity in your office.

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X-Force Threat Intelligence Index 2022

whitePaper | September 12, 2022

The world continues to grapple with a lasting pandemic, shifts to work-from-home and back-to-office, and geopolitical changes spawning a constant drone of mistrust. All of this equates to chaos, and it is in chaos that cybercriminals thrive.

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Security Whitepaper

whitePaper | October 5, 2022

AutodeskConstruction Cloud®is a cloud-baseddesign andconstruction project management platformdesigned to improve performance across a project’s lifecycle. As a secure,cloud-based platform, Autodesk Construction Cloudoffers the benefits of collaboration in the design and construction spacewhile safeguarding customer data. Autodesk Construction Cloudis designed and built using best-in-class cloud software practices and powered by Amazon Web Services (AWS), the world’s leader in cloud infrastructure. We havedesigned our services to be scalable and secure, thus providing our customers with a resilient and safeapplication. We know our customers’business is relying on us and we take that responsibility seriously.DocumentPurposeand ScopeThe purpose of this document is to outline Autodesk Construction Cloudoperations, software development,and security measures implemented in theenvironment.WHAT IS INCLUDED:The scope of this whitepaper includes all modules and services in AutodeskDocs, Autodesk Build(including PlanGridBuild), Autodesk Takeoff, Autodesk BIM Collaborate and Autodesk BIM Collaborate Pro (including Revit®Cloud Worksharing, Collaboration for Civil 3D®, and Collaboration for Plant 3D®).WHAT IS EXCLUDED:The scope of this whitepaper excludesthe following: Assemble, BuildingConnected, Pype,ACCConnect,BIM 360 Field, BIM 360 Glue, BIM 360 Plan, BIM 360 Ops, and BIM 360 Team. For more information on security practices for Autodesk products, visit theAutodesk Trust Center.

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The State of Ransomware 2022

whitePaper | April 20, 2022

Sophos' annual study of the real-world ransomware experiences of IT professionals working at the frontline has revealed an ever more challenging attack environment together with the growing financial and operational burden ransomware places on its victims. It also shines new light on the relationship between ransomware and cyber insurance, and the role insurance is playing in driving changes to cyber defenses.

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Spotlight

Kommlabs Dezign Pvt. Ltd.

"Kommlabs, a Homeland Security company, is headquartered in New Delhi with offices in Asia, the Middle East and Africa. We develop and provide Strategic and Tactical Solutions for Counter Terrorism, Intelligence and Law Enforcement Agencies. Kommlabs is a privately owned company; this means your confidentiality is assured! We take pride in creating innovative solutions and providing excellent after-sales service. Kommlabs is a fun place to learn, work and grow!"

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