USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

ActZero

ActZero is a Gartner-recognized provider of Managed Detection and Response (MDR) services that offers 24/7 Ransomware Defense You Can Measure, providing threat protection for small and mid-size enterprises, empowering customers to improve their cybersecurity efforts without taxing existing budgets and resources. We combine our core AI and ML technologies and processes with human threat hunting and intelligence to detect and identify vulnerabilities, eliminating more threats in less time. We actively partner with our customers to drive security engineering, increase internal efficiencies and effectiveness and, ultimately, build a mature cybersecurity posture. Whether shoring up an existing security strategy, or building a primary line of defense, ActZero’s client-first approach helps reduce the unique risks and gaps that could leave a business vulnerable to attack.

OTHER WHITEPAPERS
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2022 Global Cybersecurity Awareness Training Study

whitePaper | August 31, 2022

The benefit awareness cybersecurity awareness training, particular phishing simulations, have gained wide acceptance in business and the public sector.

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Security Protocol and Data Model (SPDM) Architecture White Paper

whitePaper | September 26, 2022

This white paper presents an overview of the SPDM architecture, its goals, and a high-level summary of its use within a larger solution. The intended target audience for this white paper includes readers interested in understanding the use of SPDM to facilitate security of the communications among components of platform management subsystems.

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The Veritas Ransomware Resiliency Strategy

whitePaper | January 19, 2023

The threat of ransomware attacks is a top concern for businesses of all types and sizes. Ransomware attacks have become commonplace with cybercriminals continuously evolving and creating new, more sophisticated ways to deliver attacks. With demands becoming excessive and the risk of data loss increasing, an advanced multi-layered resiliency strategy is needed to help ensure that your IT services are secure, resilient, and recoverable while providing the smooth user experience that your end users expect.

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State Of Zero Trust in The Enterprise:Shift To Identity-Powered Security

whitePaper | October 27, 2022

Cybersecurity has changed. The attack surface has expanded, thanks to the rapid adoption of cloud applications and services, shift to remote work, and proliferation of mobile devices. Having enterprise systems, applications, and data in one location and relying on layers of security tools and controls to keep attackers out, is no longer sufficient when the bulk of data and workloads now live outside the traditional network. Attackers are also increasingly targeting credentials to appear as legitimate users.

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Managing the IT Modernization Elephant A bite-sized approach to digital modernization

whitePaper | June 15, 2022

There’s an old saying, “How do you eat an elephant? One bite at a time.” In some cases, the task of technology modernization is akin to eating an elephant. Government agencies are filled with legacy applications, many of which have been heavily customized over decades of operation.

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2023 Data Protection Trends Executive Brief Japan Edition

whitePaper | February 3, 2023

In late 2022, an independent research firm completed their survey of 4,200 unbiased IT leaders and implementers on a variety of data protection drivers, challenges, and strategies — including 286 in Japan. This broad-based market study on unbiased organizations is conducted annually on Veeam’s behalf to understand how the data protection market continues to evolve, so that Veeam can ensure product strategies and market initiatives align with where the market is going.

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Spotlight

ActZero

ActZero is a Gartner-recognized provider of Managed Detection and Response (MDR) services that offers 24/7 Ransomware Defense You Can Measure, providing threat protection for small and mid-size enterprises, empowering customers to improve their cybersecurity efforts without taxing existing budgets and resources. We combine our core AI and ML technologies and processes with human threat hunting and intelligence to detect and identify vulnerabilities, eliminating more threats in less time. We actively partner with our customers to drive security engineering, increase internal efficiencies and effectiveness and, ultimately, build a mature cybersecurity posture. Whether shoring up an existing security strategy, or building a primary line of defense, ActZero’s client-first approach helps reduce the unique risks and gaps that could leave a business vulnerable to attack.

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