USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

ESKADENIA Software

ESKADENIA Software is committed to continuously enrich its product offerings and create advanced software products according to market demands. ESKADENIA Software maintains this commitment by continually investing in research, development and customer care.

OTHER WHITEPAPERS
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Cybersecurity and Financial SystemResilience Report

whitePaper | July 27, 2022

The Consolidated Appropriations Act, 20211 (CAA) requires the Federal Reserve Board (Board) to submit annually for seven years a report focused on cybersecurity to Congress. The CAA calls for a description of measures the Board has undertaken to strengthen cybersecurity within the financial services sector and with respect to the Board’s functions as a regulator, including the supervision and regulation of financial institutions and third-party service providers.

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HMC 1030 Connectivity Security White Paper

whitePaper | March 14, 2023

This document describes data that is exchanged between the Hardware Management Console (HMC) and the IBM Service Delivery Center (SDC). In addition, it also covers the methods and protocols for this exchange. This includes the configuration of “Call Home” (Electronic Service Agent) on the HMC for automatic hardware error reporting. All the functionality that is described herein refers to Power Systems HMC and the HMC that is used for the IBM Storage System DS8000.

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Sharkgate Whitepaper

whitePaper | December 11, 2019

SharkGate specializes in protecting websites and has geared up to build the next-generation of website cyber protection: SharkGate is creating the World’s first distributed ledger powered Cyber Security solution designed exclusively to protect websites against hackers. SharkGate is taking a new approach that will change website security as the industry knows it and make the next-generation of cyber protection available to all websites worldwide.

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GE Gas Power Cybersecurity Portal

whitePaper | October 31, 2022

GE Gas Power has developed a product security program based on industry-leading standards, encompassing end-toend cybersecurity through the entire software development lifecycle in conjunction with engineering, sourcing, and vulnerability and incident response. As part of this program, we have also created the Gas Power Cybersecurity Portal, a central, publicly available resource regarding cybersecurity at GE Gas Power.

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Dell PowerScale OneFS: Security Considerations

whitePaper | December 28, 2022

In the age of Digital Transformation, organizations must adapt to modern data requirements and implement new features for the transformation life cycle. Throughout this process, protecting data is vital as it is an organization’s most valuable asset. This document describes how to maintain an aggressive security posture for a PowerScale OneFS cluster and meet industry security requirements.

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2022 Cyber Security Report

whitePaper | July 25, 2022

The past twelve months represents one of the most turbulent and disruptive periods on record, at least as far as security is concerned. As governments and businesses around the world continued to navigate the uncharted waters of a global pandemic, the so-called “new normal” still felt a long way off. Digital transformation efforts were dramatically accelerated as businesses embraced hybrid and remote working arrangements, but the same questions around security maturity that plagued many businesses in 2020 persisted through 2021.

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Spotlight

ESKADENIA Software

ESKADENIA Software is committed to continuously enrich its product offerings and create advanced software products according to market demands. ESKADENIA Software maintains this commitment by continually investing in research, development and customer care.

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