USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Scentrics

Scentrics is a rapidly growing cybersecurity company with a unique and simple answer to some of the most intractable online problems facing consumers, businesses and governments. As cloud computing becomes mainstream, the pressing need for secure adaptation has become more evident. Our team of leading academics and developers has invented a one-click solution to security that balances the privacy requirements of consumers with the needs of national security. We pride ourselves on being the first company to solve the once intractable problem of the Man in the Middle attack on consumers.

OTHER WHITEPAPERS
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Google Cloud security foundations guide

whitePaper | April 19, 2021

This guide presents an opinionated view of Google Cloud security best practices, organized to allow users to adopt or adapt them and then automatically deploy them for their estates on Google Cloud. This document can be useful to you if you are a CISO, security practitioner, risk or compliance officer.

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Cyber Security State of Tech in 2022

whitePaper | August 4, 2022

The Coronavirus pandemic accelerated technology adoption in ways thought unimaginable just a few short years ago. But in the background and often without much fanfare, cybercrime grew far worse. Threat actors continued their work – often backed by millions of dollars from hostile foreign governments – to penetrate networks and wreak havoc on digital infrastructures

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Aerospace cybersecuirty- Bringing a zero-trust approach to aviation product network design

whitePaper | May 18, 2022

Modern aerospace products are moving into containerization and micro-services. Mounting connected internal micro-services patterns in a product segregates and segments the network to support a zero-trust network security approach. Having weak internal network security of the product allows malicious actors to exploit them and elevate privileges — denying users access, jamming signals, or even shutting them down. Such interference could cause major harm to aircraft safety and operations.

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Cyber Security After the Pandemic

whitePaper | April 29, 2021

The cyber security industry has faced two major sets of challenges over the last twelve months. The attacks and exploits affecting Solar Winds, Accellion, Microsoft and their customers have focused attention on supply chain risk, but the impact of the coronavirus pandemic has been felt more broadly across cyber security domains and disciplines.

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A Lifeline: Patient Safety and Cybersecurity

whitePaper | December 3, 2019

Healthcare information is unique and personal to us all.Indeed,the patient is at the center of healthcare, as it would not exist if the patient did not exist. Bits and bytes in today’s digital world have real significance when it come to patient care lives are on the line.

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Symantec White Paper - The Cyber Resilience Blueprint: A New Perspective on Security

whitePaper | January 2, 2020

In this sophisticated threat environment, traditional security tactics are failing. Symantec encourages organizations to revisit their security posture to build a more cyber resilient enterprise. Resilience is not defined by a series of checklists, but through evaluations based on the current threat environment and the acceptable risk level for the organization.

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Spotlight

Scentrics

Scentrics is a rapidly growing cybersecurity company with a unique and simple answer to some of the most intractable online problems facing consumers, businesses and governments. As cloud computing becomes mainstream, the pressing need for secure adaptation has become more evident. Our team of leading academics and developers has invented a one-click solution to security that balances the privacy requirements of consumers with the needs of national security. We pride ourselves on being the first company to solve the once intractable problem of the Man in the Middle attack on consumers.

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