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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

iSOC24 B.V.

The ability of organizations to inherently ensure security of information and optimally facilitate the business needs will become a critical success factor. It will enable them to innovate and adapt to market changes fast, without leaving them vulnerable.

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C2 Password Security White Paper

whitePaper | November 24, 2022

In recent years, the necessity to create and maintain dozens or hundreds of online accounts with logins and passwords has become more and more prominent, especially with remote work on the rise and internet usage at an all-time high. Nothing is more secure than making sure that every one of your accounts that you create is using a unique or randomly generated password, but where do you keep track of all of these passwords, and how can you ensure that your password security is up to par?

API Security: Best Practices for Vulnerability Mitigation

whitePaper | June 6, 2023

API Security: Best Practices for Vulnerability Mitigation provides a hands-on approach to mitigate security vulnerabilities in APIs. The paper emphasizes the importance of implementing security measures that protect the API and underlying infrastructure. The paper identifies various security vulnerabilities that can arise in APIs and provides detailed guidelines for securing them. These guidelines cover authentication, authorization, input validation, output encoding, error handling, logging, and auditing.

Log More to Improve Visibility and Enhance Security

whitePaper | September 29, 2022

As the amount of system log data grows exponentially, security teams and threat hunters routinely must limit how much they can collect and how long they can store it because of the performance limitations and costs associated with traditional log management tools.

IoT Cybersecurity vision 2018-2019

whitePaper | November 6, 2019

The emergence of IoT – the networked connection of people, process, data and things – is expected to significantly grow the number of connected devices worldwide, from billions of units we have today, to tens of billions of units expected to be deployed in the coming years as stated by several analysts.

Cisco’s Private 5G Solution Security Overview

whitePaper | October 12, 2022

Cisco’s Private 5G (P5G) solution, offered as a service, is designed to fit seamlessly into existing enterprise networks and provide private cellular networking capabilities for that enterprise. The solution builds on Cisco’s enterprise networking best practices and a clear understanding of enterprises’ understanding and expectations of private networks.

Pulumi Cloud Security Whitepaper

whitePaper | October 24, 2022

Pulumi is a venture-backed cloud computing company in Seattle, WA, founded by industry veterans with decades of experience creating and operating Enterprise software at companies like Microsoft, Amazon, and Google. Pulumi’s user base includes companies of all shapes and sizes, including ISVs, SIs, and Fortune 500s.

USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES