TechTarget

techtarget.com

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More

Events

Related News

CYBER SECURITY FIRM FINDS 'MULTIPLE VULNERABILITIES' IN TIK TOK SECURITY

abc6onyourside | January 15, 2020

news image

A cybersecurity firm tested the security of Tik Tok and found "multiple vulnerabilities" in the app's code, allowing for security loopholes and hacking accounts. Check Point Research published their findings on the app, showing the security concerns. The firm's research shows they were able to manipulate code to mess with accounts' contents, delete and upload videos without the account owner's consent, make previously "hidden" videos public, and access persona...

Read More

ACCENTURE TO BUY SYMANTEC'S CYBER SECURITY SERVICES BUSINESS

Technology Decision | January 13, 2020

news image

Accenture’s security arm is set to get a boost with the anticipated acquisition of Symantec’s Cyber Security Services business.The professional services firm has agreed to buy Symantec’s Cyber Security Services business from Broadcom in a bid to enhance its ability to help companies prepare for, detect and respond to cyber threats, Accenture said. Symantec’s portfolio of cybersecurity services includes global threat monitoring and analysis through a network of security op...

Read More

WINDOWS 7 USERS SHOULD UPDATE TO AVOID CYBER-SECURITY RISKS

Kotov | January 13, 2020

news image

Computer updates can be confusing, but the newest Microsoft Windows update is vital to keep you online information safe. The end of Microsoft 7 support will actually take place on Jan.14.While may seem harmless not to update your computer, it will actually open you up to things like viruses and hacking."If you don't upgrade to Windows 10, then over time security vulnerabilities will be found in Window 7 and since Microsoft is no longer offering support they won't be making patches f...

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK7 | January 13, 2020

news image

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Read More
news image

CYBER SECURITY FIRM FINDS 'MULTIPLE VULNERABILITIES' IN TIK TOK SECURITY

abc6onyourside | January 15, 2020

A cybersecurity firm tested the security of Tik Tok and found "multiple vulnerabilities" in the app's code, allowing for security loopholes and hacking accounts. Check Point Research published their findings on the app, showing the security concerns. The firm's research shows they were able to manipulate code to mess with accounts' contents, delete and upload videos without the account owner's consent, make previously "hidden" videos public, and access persona...

Read More
news image

ACCENTURE TO BUY SYMANTEC'S CYBER SECURITY SERVICES BUSINESS

Technology Decision | January 13, 2020

Accenture’s security arm is set to get a boost with the anticipated acquisition of Symantec’s Cyber Security Services business.The professional services firm has agreed to buy Symantec’s Cyber Security Services business from Broadcom in a bid to enhance its ability to help companies prepare for, detect and respond to cyber threats, Accenture said. Symantec’s portfolio of cybersecurity services includes global threat monitoring and analysis through a network of security op...

Read More
news image

WINDOWS 7 USERS SHOULD UPDATE TO AVOID CYBER-SECURITY RISKS

Kotov | January 13, 2020

Computer updates can be confusing, but the newest Microsoft Windows update is vital to keep you online information safe. The end of Microsoft 7 support will actually take place on Jan.14.While may seem harmless not to update your computer, it will actually open you up to things like viruses and hacking."If you don't upgrade to Windows 10, then over time security vulnerabilities will be found in Window 7 and since Microsoft is no longer offering support they won't be making patches f...

Read More
news image

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More