Your Reputation Precedes You: History, Reputation, and the Chrome Malware Warning

Several web browsers, including Google Chrome and Mozilla Firefox, use malware warnings to stop people from visiting infectious websites. However, users can choose to click through (i.e., ignore) these malware warnings. In Google Chrome, users click through a fifth of malware warnings on average. We investigate factors that may contribute to why people ignore such warnings. First, we examine field data to see how browsing history affects click-through rates. We find that users consistently heed warnings about websites that they have not visited before. However, users respond unpredictably to warnings about websites that they have previously visited. On some days, users ignore more than half of warnings about websites they've visited in the past. Next, we present results of an online, survey-based experiment that we ran to gain more insight into the effects of reputation on warning adherence. Participants said that they trusted high-reputation websites more than the warnings; however, their responses suggest that a notable minority of people could be swayed by providing more information. We provide recommendations for warning designers and pose open questions about the design of malware warnings.

Spotlight

Siemens Technology India

Siemens is a global powerhouse positioned along the electrification value chain – from power generation, transmission and distribution to smart grid solutions and the efficient application of electrical energy – as well as in the areas of medical imaging and in-vitro diagnostics. As of September 30, 2014, we had around 343,000 employees worldwide. Orders totaled €78.4 billion and revenue from continuing operations was €71.9 billion in fiscal 2014. Electrification, automation, digitalization and healthcare solutions – we stand for more than 165 years of innovation, quality, and internationality. The Development Center India is an in-house global competence center for product development that assists Siemens in differentiating their solutions through software. Our team of over 3,000 professionals is an important part of the global network of software experts within Siemens. We have offices in Bangalore, Chennai, Gurgaon, Noida and Pune.

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Spotlight

Siemens Technology India

Siemens is a global powerhouse positioned along the electrification value chain – from power generation, transmission and distribution to smart grid solutions and the efficient application of electrical energy – as well as in the areas of medical imaging and in-vitro diagnostics. As of September 30, 2014, we had around 343,000 employees worldwide. Orders totaled €78.4 billion and revenue from continuing operations was €71.9 billion in fiscal 2014. Electrification, automation, digitalization and healthcare solutions – we stand for more than 165 years of innovation, quality, and internationality. The Development Center India is an in-house global competence center for product development that assists Siemens in differentiating their solutions through software. Our team of over 3,000 professionals is an important part of the global network of software experts within Siemens. We have offices in Bangalore, Chennai, Gurgaon, Noida and Pune.

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