DDoS Readiness, Response, and Impact in the Financial Services Industry

Availability is one of the core principles in the security CIA triad and one which business leaders tend to grasp more so than other technical risks associated with security. Customers want and expect access to their finances anytime and from anywhere. How is the financial industry grappling with distributed denial of service (DDoS)? What is the financial impact to an institution under DDoS attack? Are financial services firms witnessing an increase in DDoS attacks and duration? If so, what countermeasures are in place to ensure availability does not suffer?
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